Emily Smith Email & Phone Number

United States

Member of the Digital Customer team- Wrote articles in our company's Help Center to answer customer questions and minimize the number of cases our support agents received- Acted as a Community Manager in our customer-facing forum, answering technical questions for users and keeping brand sentiment high

The main lead on three accounts, overseeing their social media strategy, media kit creation, content calendars, social media advertising, and reporting analysis.- Responsible for day-to-day communication with the client and oversight of their social media accounts- Published organic and paid social media content, keeping industry and social media best practices in mind to keep content ahead of the curve- Analyzed monthly, quarterly, and yearly key performance indicators to look for content that performed well and to find areas of improvement, resulting in a 5% increase in impressions and engagement MoM- Ran ads on Facebook and Instagram and monitored them to ensure that budget was spending properly and that CPM, CPE, and CPV were low- Edited and approved weekly content calendars containing social copy and graphics for Facebook, Instagram, LinkedIn, and Pinterest - Responsible for yearly content strategy creation and overseeing it throughout the year, making updates to the strategy when content silos should be adjusted, or posting cadences should change- Approved community management responses and facilitated crisis responses when required

Durham, New Hampshire

Pioneered the research center's social media strategy, tapping into publishing best practices and using new copywriting tactics to reach out to their target audience. - Leveraged trending hashtags and national holidays to increase the reach of the center's social media content. Resulting in an increase of 5 more reactions per post than average - Rebuilt their Instagram account to be more aesthetically pleasing and created a monthly posting cadence which resulted in 5 new followers a day - Presented my findings at the 2019 Undergraduate Research Conference, educating business owners on how they can utilize social media as a free marketing tool to increase public awareness

Bachelor Of Arts - Ba, Communication And Media Studies

Education record