Chief of Staff to the Group General Manager of the Office of CFO products, a global multi-billion dollar organization. Responsible for operations, strategic initiatives and alignment, I drive key business processes, OKRs, communications, change management, and cross-functional program management to help the organization scale.

We are a team of experienced and accomplished experts ready to help growth-stage companies operate, scale and transform their business. Our functional expertise allows us to quickly dive in to many aspects of building and running a business. Key areas where we make a difference include strategy, operations, corporate development, product, marketing and sales. Our domain experience spans AI, retail, security & surveillance, sports, media & entertainment, GPS & location-based services, consumer electronics, ecommerce shipping & logistics, MarTech and FinTech.

Parsable aims to improve the lives and experiences of frontline industrial workers by connecting them to the people, information, systems and machines needed to do their best work. Companies like Heineken, Grupo Bimbo (largest bakery in the world), Suntory, LafargeHolcim and Corteva Agriscience rely on Parsable’s mobile-first platform, Connected Worker®, to empower their workers with modern digital tools that improve productivity, quality, safety and sustainability at scale.

Using AI and machine learning, Joveo delivers the most relevant hires in the shortest time to companies around the world with its programmatic job advertising platform that lands at the intersection of HR and Ad tech.At Joveo, I developed the GTM strategies and tactics needed to grow the company. Key areas of responsibility included:* Creation and ownership of the go-to-market (GTM) strategy for Joveo solutions, plus defined the buyer journey across the target ICPs and personas. * The evolution of Joveo's brand positioning, bringing it to life in a clear and consistent way that resonated with and motivated the key audiences.* Bringing customer-centricity to the organization, delivering insights to stakeholders across product, design, user experience, engineering, and executive leadership.* Building integrated product marketing, sales enablement and demand gen programs for both ABM and 1:many efforts.* Executing multi-channel advertising, social, PR/AR/IR programs. * Establishing and reporting against the company's key marketing performance metrics for awareness and acquisition campaign effectiveness, attribution metrics, top of funnel volume and conversion to pipe, CAC, LTV and ROI.

Company executive responsible for company’s marketing strategy, execution and results for SaaS solution targeting ecommerce retailers wanting to optimize shipping and fulfillment. Built and led Marketing team focused on customer acquisition and retention via integrated marketing strategies spanning product, field, partner and corporate marketing programs. Part of core exec team responsible for sale of business to Stamps.com in 2015 for $215M.Approach built around integrated digital marketing strategies spanning product marketing, product management, demand generation, advertising, public relations, analytics, SEO/SEM and social media for execution by internal teams paired with advertising, PR and social media agencies.Owned strategy and agency relationships for awareness and conversion campaigns, enforcing consistency of brand, message, experience and measurement across a broad landscape of online, offline, earned, paid and owned channels.Product management and product marketing responsibilities included managing the team for insights related to target markets, competitors, customers, partners and products, paired with relevant analyses and forecasts. Teams drove market requirements and go-to-market strategies, including key messaging, launch plans, lead gen campaigns and sales tools' development.

Strategic marketing consultancy for small-medium sized high tech B2B firms. Expertise in vertical industry strategies, positioning, market opportunity analyses and business case development. Key projects:* Vertical market analysis and opportunity assessment;* International market opportunity assessment and target evaluation;* M&A research and analysis;* Lead generation strategy and program creation;* Sales collateral development, including customer-facing presentations and white papers.

Ran day-to-day operations of Sun’s worldwide industry analyst relations (AR) team. Team was comprised of 18 members internally, plus 23 at external agency. Led Strategic Programs to advance Sun corporate executive relationships with Gartner, Forrester and IDC senior analysts, research directors and executives.

Built and managed a team dedicated to developing solutions specific to key targeted industries, and supporting the field sales team in their efforts towards these markets. Team developed go-to-market and demand generation strategies, as well as positioning and communications.Developed and implemented new demand creation program, emphasizing industry-specific opportunities for telephony-based speech recognition solutions tailored towards enterprise call centers for the Fortune 1000.Formed territory strategy for North American sales team, including key target account lists. Built sales tools and templates to support company strategies, including regional seminar series, “Sales Dialog” scripts, solution definitions, sales hooks and customer references.

Established and managed Product Marketing team at Nuance responsible for all product lines. Emphasis was on product business case development, product positioning and outbound communication strategies.Led strategic analyses of new technologies, products and industry opportunities including multi-modal, telematics, embedded devices and the telecommunications and financial services industries.Introduced product launch program to streamline launch efforts, improve team efficiency and increase launch impact.

Created and led the Product Management & Marketing team for 2Bridge, a company developing web-based content management systems for the Fortune 500, with focus on the Financial Services industry. Oversaw two platform products and three vertical applications. Revamped the product lifecycle development process with VP of Engineering. Conducted press and analyst interviews; participated in monthly customer and partner visits.Managed all aspects of product management from inception to market implementation including market analysis, competitive research, usage studies, UI development, product planning, positioning, branding, packaging and launch.In addition to managing Product Marketing, also responsible for Documentation team, graphic designer and Training manager.

* Successfully launched Remedy’s first Java client, Flashboards 2.0, a visual management tool for monitoring business process performance in real-time.* Responsible for product P&L, product direction, feature development and competitive analyses.* Developed and delivered marketing messages, collateral and sales tools for global sales force and partners.