Associate Manager - Music Programming
328 W 34Th St, New York, Ny 10001
Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online, and mobile devices. Program Director for commercial-free 24/7 music TV channelso Programmed over a dozen formats including Alternative, Triple A, Americana, Classic Alternative, and Holiday Programming. Alternative and Triple A liaison for all format concerns:o Represented Music Choice at format-related showcases, concerts, conferences, and music meetings.o Maintained a strong network of artist managers and senior label executives.o Leveraged relationships to create branding opportunities for hosted content: o Sting, Imagine Dragons, Haim, Fall Out Boy, Sheryl Crow, New Politics o Independently pitched, booked, and managed artist and label visits as needed. Secured album and song premieres and developed social media support plans (budgeting, timelines, copy) as needed. VOD (Video On Demand) Strategy Manager + Playlist Curatoro Launched consumer-minded VOD strategy and coordinated roll out; o Emphasized clear directionals and quarterly artist activations with original and exclusive content. o Solved video delivery issues by revamping older processes through internal audit.o Video Playlist Director - Managed team of influencers and programmers to create topical and pop culture-skewed video playlists across multiple genres. o Based strategy on improving TV engagement and perception of cable providers among the 12-24 demographic. o Worked with Comcast Editorial (30 million homes) as default music partner. o Programmed Alternative video collection and streaming video service. o Planned and executed timely stunts and artist content through the internal Music Calendar: o Conceptualized launch of ‘Funny Videos’ catalog and 'Throwback' content, a company first.