Eric Ho Email & Phone Number

Federal Territory Of Kuala Lumpur, Malaysia

Petaling Jaya, Selangor, Malaysia

Shah Alam, Selangor, Malaysia

• Build brand awareness of the company.
• Establish marketing strategy, lead and drive social media / marketing activities.
• Monitor & analyze marketing / social media spend and ensure ROI.
• Development and execution of lead generation, utilization and brand awareness & digital campaigns.

Selangor, Malaysia

• Created high-quality, original and engaging content (text, photos, video, and news) for social media platforms.
• Managed the company's social media advertising campaigns and/or day-to-day content updates.
• Provide ideas & solutions during Client Solutions Meetings for clients campaigns.
• Increased the company's social media presence by 30% with high levels of web traffic and customer engagement.
• Coached employees company-wide on social media content creation best practices.
• Monitored and assisted with the company's brand awareness on social media.

Bukit Jalil, Kuala Lumpur

• Managed the overall operations i.e. Budget, Operations, Content Management, Talent Management, Revenue, Listenership, Digital Presence, and Cume of the radio station (Both On & Off Air).
• Responsible for the overall station's direction, marketing, branding and positioning to increase listenership and market share.
• Led and implemented yearly content strategy planning for the station.
• Spearheaded the growth of the station's listenership (on-air & digital) and sales targets.
• Managed, brainstormed, and drove all breakfast show reviews and planning sessions together with the on-air talents.
• Provided ideas and solutions during Client Solutions Meetings with Sales, Promotions and Integration Departments for creative ideation and campaign executions for clients.

Bukit Jalil, Kuala Lumpur

• Managed the entire radio station's music database to ensure the station's playlist is consistent with the station's desired sound through music research, audio music testing via Digital Music Test & audience online.
• Responsible for the overall stations' music, promo, short form and long form copywriting i.e. liners, promo scripts, show liners and client campaigns, commercial management and scheduling to ensure client deliverables.
• Directed the on-air team during and post-show to deliver market-leading content that will increase the listenership and digital audience.
• Prepared monthly reports for and not limited to Promotion, Sales and Management team reporting and station analysis.
• Assisted in developing material for the show daily which includes day-to-day quality control, ensuring the format was adhered to, and desired station sound was achieved.
• Oversee and checked all in-show content and production to ensure meets the highest standards for Malaysia radio broadcasts.

Bukit Jalil, Kuala Lumpur

• Sourced for celebrities/music artists/sporting personalities/guests etc for the on-air interview on a regular basis.
• Planned, Led, Organized and Managed the overall aspect of the Breakfast show i.e. content and talent management.
• Created ideas, content, and campaigns and ensured the entertainment value of the show is at its best.
• Crafted and produced promo scripts & station liners, managing publicity events, and day-to-day social media activities and growth.
• Served as a Back-up Music Executive assisting in the music schedule for the station.
• The key executioner for clients' on-air / on-ground campaigns for the Breakfast Show ensuring flawless execution.

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Marketing, Business, Management, Marketing, And Related Support Services

Activities and Societies: Student's Council, Football Team