• Build brand awareness of the company.• Establish marketing strategy, lead and drive social media / marketing activities.• Monitor & analyze marketing / social media spend and ensure ROI.• Development and execution of lead generation, utilization and brand awareness & digital campaigns.

• Created high-quality, original and engaging content (text, photos, video, and news) for social media platforms. • Managed the company's social media advertising campaigns and/or day-to-day content updates.• Provide ideas & solutions during Client Solutions Meetings for clients campaigns.• Increased the company's social media presence by 30% with high levels of web traffic and customer engagement.• Coached employees company-wide on social media content creation best practices.• Monitored and assisted with the company's brand awareness on social media.• Executed and collaborated with respective units on the crisis management plan.• A community manager for the company digital's space.• Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency.• Oversee the entire social media planning – from creative buy, analyse data, monitoring budget and keeping track of metrics.

• Managed the overall operations i.e. Budget, Operations, Content Management, Talent Management, Revenue, Listenership, Digital Presence, and Cume of the radio station (Both On & Off Air).• Responsible for the overall station's direction, marketing, branding and positioning to increase listenership and market share.• Led and implemented yearly content strategy planning for the station.• Spearheaded the growth of the station's listenership (on-air & digital) and sales targets.• Managed, brainstormed, and drove all breakfast show reviews and planning sessions together with the on-air talents. • Provided ideas and solutions during Client Solutions Meetings with Sales, Promotions and Integration Departments for creative ideation and campaign executions for clients. • Led product & team meetings to grow the station's listenership together with the on-air & off-air team via brainstorming sessions and competitor's market analysis.• Attended and presented the station’s plans for the annual Operation Review Meeting with Senior Level Team and C-Level managers.• Identified, developed, mentored and managed new and existing talents to ensure business continuity in case of crisis.• Developed all shows across the station time belt from air checking of talents, and ideation of features to ensuring sponsorship.• Executed and delivered on the individual targets for Group or Astro radio projects as assigned each project.• Ensured all activities from programs to content delivered by announcers on the networks are fully compliant with Malaysian Broadcasting Codes.

• Managed the entire radio station's music database to ensure the station's playlist is consistent with the station's desired sound through music research, audio music testing via Digital Music Test & audience online survey.• Responsible for the overall stations' music, promo, short form and long form copywriting i.e. liners, promo scripts, show liners and client campaigns, commercial management and scheduling to ensure client deliverables are met.• Directed the on-air team during and post-show to deliver market-leading content that will increase the listenership and digital audience.• Prepared monthly reports for and not limited to Promotion, Sales and Management team reporting and station analysis.• Assisted in developing material for the show daily which includes day-to-day quality control, ensuring the format was adhered to, and desired station sound was achieved.• Oversee and checked all in-show content and production to ensure meets the highest standards for Malaysia radio broadcasts.• Crafted and prepared video and show briefs for content campaign executions as directed by the station Content Manager.• Acted as the conduit between the on-air show talents and the digital team ensuring all relevant content from the show translated to online content in a timely manner across all social platforms.• Coordinated the production of best of shows and highlight pieces.• Worked with the Content Manager to manage the breakfast show content campaigns as required.

• Sourced for celebrities/music artists/sporting personalities/guests etc for the on-air interview on a regular basis.• Planned, Led, Organized and Managed the overall aspect of the Breakfast show i.e. content and talent management.• Created ideas, content, and campaigns and ensured the entertainment value of the show is at its best.• Crafted and produced promo scripts & station liners, managing publicity events, and day-to-day social media activities and growth.• Served as a Back-up Music Executive assisting in the music schedule for the station.• The key executioner for clients' on-air / on-ground campaigns for the Breakfast Show ensuring flawless execution.• Kept close working relationships with the internal team, Publicity, Marketing, Sales, Integration, and Traffic team for a fluid content transition. • Worked closely and built relationships with external contacts such as Record Companies, Music Labels, Clients, Press & the Media for media, publicity and content creation opportunities.• Organized team activities and content campaigns outside the station (charity events, publicist stunts, outside broadcasts).• Archived day-to-day work, and created an Audio/Picture/Video library for New Digital Media Platform (Websites, Podcasts, Webcasts, Blogs, Facebook, Twitter, and YouTube) updates. • Worked closely with the Online Content Producer daily to ensure that the web presence is as lively as the show is on air.• Successfully assisted the station to build a strong listenership for the Breakfast show with JD & Dilly.• Achieved station's target/objective in an increase of listenership by 150, 000 in 2 official Radio surveys back to back.