Eric Holdener Email & Phone Number

Daily and Weekly metrics monitoring, KPIs refresh, and dashboard and reports developmentGather, analyze, and interpret data to inform product strategyTest setup recommendation, estimating timeline to reach significance, test data Q&A and validationConduct A/B test data analysis and Pre/Post analysts for feature rollouts to estimate the impact and offer recommendationsDesign innovative analytic approaches to test hypotheses, extract actionable insights by identifying patterns in structured and unstructured data, and develop recommendations to drive product performanceAnalyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and contentWhen a metric is ahead or behind expectations, dig in to drive meaningful, actionable insights that help the business performance improve or double-down on success

▪ Led product categorization initiative within company, resulting in increasing categorized products from 77% of sales to 87% of sales.▪ Created Python workflow for automating key weekly reports for Skupos leadership team.▪ Consolidated and deduplicated 600k leads from multiple sources into 140k using Python and Snowflake to assist the sales teams pipeline.▪ Performed analysis to find correlation between a clients shipment data and Skupos scan data, allowing the client to better use the Skupos data pipeline to predict future store product demand.▪ Concepted and built store quality tables in Amazon Quicksight that aggregated key store metrics and allowed clients and Skupos sales team to quickly find the best stores to use for analysis.

Fresno, California, United States

Utilize complex data to assist media buyers in shaping media strategies, assist account team members in creating marketing strategies and client recommendations, and create campaign reports to be used by media buyers to adjust campaigns and by the account team to report on campaign performance. Expected to utilize a variety of tools to curate data, including but not limited to: secondary research, primary research, ESRI, MMAPs, focus groups, online surveys, and vendor partners.

Fresno, California, United States

• Assist Account Managers with day–to-day client tasks such as scheduling internal meetings, creating meeting agendas, briefs, PowerPoint presentations and conference reports• Perform client and market research as needed• Review and proof creative before providing it to the account manager for review• Attend client meetings• Keep track of client deadlines and budgets• Coordinate and communicate with internal teams to keep work on pace• Create and optimize tools for internal use with code

Fresno, California Area

Executing day-to-day marketing tasks and processes needed to prosper in both the B2B and B2C sectors. Primary activities include Google Ads campaign planning and implementation, Shopify management, creation of collateral, trade show planning and coordination, completing marketing forms, vendor correspondence, data gathering and reporting, performing website updates, and creating social media posts.

Fresno, California Area

Redesign and general upkeep of the FiveMicrons website in preparation for product launch in December, 2019. Creation and integration of shopify store within the website for product sales.

Fresno, California Area

Remediation of Microsoft Word, Powerpoint, and Adobe PDF files to create a more accessible learning environment for students with disabilities.

Bachelor Of Science - Bs, Marketing

Activities and Societies: Craig Business Scholars - President: August 2019 - May 2020, Craig Business Scholars - Social Commissioner.

Minor, Data Analytics

Minored in Data Analytics while studying at Fresno State.

Management 110 - Administrative And Organizational Behavior, Business Administration And Management, General

Two week long Administrative and Organizational Behavior Management course in partnership with California State University, Fresno.