• Strategically think through complex technology stacks, partner & customer solutions to simplify the core story, design, build, and bring to life a physical immersive experience that bridge the gap between physical and digital platforms to showcase Microsoft’s latest technologies across AI, Security, Sustainability, Azure (Cloud), Supply Chain. All through the lens of industry: Retail, CPG, Energy, Financial Services, Manufacturing, Mobility, Healthcare, and Public Sector.• Collaborate across Global Industry teams, Industry Event Marketing, Engineering, ISV & SI partners, and customers to understand the “why” and “what,” to deliver inspiring, engaging. and impactful experiences at our 40+ Global Experience & Technology Centers to our top Enterprise customers. Ultimately, inspiring them on ways to reimagine their critical business needs and evolve their digital transformation in partnership with Microsoft. • Apply design thinking, space planning, marketing, user research, prototyping, testing, and iteration to create immersive experiences that are user-centric, accessible, inclusive and scale from a larger immersive modality down to a digital screen all while putting the customer in the center of the design.

▪ Partner daily across Product Marketing, Retail, Media, Social, RM, In-Product, Legal, PR, and internal design studio teams to launch seasonal campaigns, evergreen storytelling initiatives, product launches, and product updates▪ Drove creative strategy for a $21M and $15M global digital comprehension campaigns encompassing broadcast video, social, display, and audio in partnership with Media team▪ Piloted consumer social influencer campaigns in partnership with Social, PR, and Product Marketing teams along with external agencies toward the goal of driving awareness with new diverse audiences with a content emphasis on inclusion and accessibility ▪ Launched the new Microsoft 365 consumer product offering and brand with Senior Executive alignment, fully integrated creative campaign platform across first and third-party channels▪ Led an internal process improvement project, in partnership with leadership and agency collaborators, designed to enhance efficacy in yearly planning, which will establish long-term health of our internal marketing organization, solve for existing pain points, and refine workload balance across internal and external teams▪ Corporate Vice-President appointed lead for a 2019 internal philanthropic campaign to raise money and awareness for local and global charities in partnership with Senior Executive Business Manager and other line of business leads

▪ Drove yearly half planning, strategy, go-to-market plans with Executives, Product Marketing, and Engineering inclusive of full end to end creative reviews, maintained accurate work back schedules, and navigated plans based on timing shifts of product truth ▪ Led and project managed in partnership with creative agency biannual $1M Windows/Office 365 international Brand photo and video campaigns for outbound marketing deliverables designed for distribution across omnichannel customer engagement points▪ Oversaw and drove new Windows small business, IoT, and Surface Commercial initiatives and campaigns to find efficiencies & solutions to their goals and budgets in partnership with Windows OEMs and Surface Product Marketing ▪ Led Windows Mixed Reality integrated marketing responsibilities with aligned marketing plans to support product engagement and acquisition

▪ Managed the instore experience strategy and marketing campaigns globally for 3rd party retail, as it pertained to the Windows ecosystem over multiple selling seasons (spring, back to school, holiday). ▪ Oversaw and drove an integrated corporate led retail marketing campaign across Intel chipset manufacturer and Windows ecosystem to drive seasonal co-marketing campaigns ▪ Drove innovative digital experiences across the instore consumer journey thru mobile optimized programs, digital integration, digital interaction to enhance the shopping environment ▪ Cross collaboration across both the Windows and Xbox brands to deliver a global 3rd party retail PC gaming strategy and guidance

▪ Oversaw the end-to end instore strategy, experience, and guidance globally for the launch of Windows 10 at 3rd party retail▪ Managed the 3rd party retail agency of record across instore and online experiences for the launch of Windows 10 including project management, budgeting, and campaign implementation at 3rd party retail▪ Worked alongside multiple leaders in the Field, Brand, Business Group, and Product Marketing teams to ensure all Windows 10 campaign materials aligned with business objectives and brand guidelines▪ Reviewed, approved, and guided 50+ top Global Retail partner executions to ensure brand consistency and an integrated cohesive in store customer journey for the launch of Windows 10▪ Presented Windows 10 Visual Merchandising strategy and planning to Executive team, Field management, and Global Retail partners

▪ Managed the US Visual Merchandising strategy, planning direction, and guidance across the Windows, Surface, and PC Hardware brands and categories▪ Merchandising Project management from strategy, concept, delivery along with day to day needs for campaigns and product launches across 13 US retail chains including Walmart, Best Buy, Target, Staples, and Office Depot ▪ Worked across multiple Executive, Business, and Marketing teams to ensure all point-of-sale materials aligned with business objectives and brand guidelines

Mission: The Henry’s mission is to engage all people in the transformative power of contemporary art and ideas.Vision: The Henry envisions a world where art leads everyone to discover new possibilities in themselves, others, and the world around them.Collection: The Henry’s permanent collection includes both historical and contemporary artworks, collected since the museum’s inception in 1926. The collection now contains more than 28,000 works of art and is a significant cultural resource available to scholars, researchers, and the general public through the Eleanor Henry Reed Collection Study Center—the only facility of its kind in the region.Values: We are actively committed to creating a more equitable world. We value collaboration across departments, across campus, and with peers and community partners. We are committed to taking risks with our programming and to a high level of accountability with our finances and operations. We believe that openness to uncertain outcomes provides a supportive place for artists, and leads to innovation and discovery.

▪ Managed the “store of the future” initiative directly with the VP of Store Design and Visual Merchandising redefining the Brand experience and establishing an evolved consumer journey in store that influenced future store builds across the chain▪ Key project liaison between the external branding and architecture agencies through experiential design, concept, and schematic design phases ▪ Oversaw schedules, budgets, and touch points with key stakeholders and Senior Executive Leaders across the organization for feedback, go forward implementation, and existing store retrofitting

▪ Created seasonal campaign and product direction for 130 + national retail stores in partnership with Marketing ▪ Worked with Retail Ops, Merchandising, and Supply Chain to gain efficiencies in merchandising execution at retail stores▪ Drove sales & conversion through innovation in merchandising, fixturing, and marketing assets▪ Oversaw external agencies on creation POP displays & fixtures to drive existing product sales and support product launches

▪ Liazed with Store Development on value engineering the Retail Prototype Fixture and Visual package for new store builds▪ Oversaw Corporate Capital and Expense fixture rollouts, visual element packages and merchandising initiative testing in partnership with Store Development, Merchandising, and Retail divisions to maximize business result and ROI▪ Designed the strategy, sourced, and implemented the new visual element package for the retail protype store in Round Rock, TX

▪ Budget Planning: $4.0 M Capital, Expense and Logistics budgets for Corp and Regional levels across 6 states and 54 stores▪ Project Management: Manages two direct reports, Macy’s core fixture conversion for May Company stores throughout Oregon and Utah, new stores, and remodels in the Northwest region ▪ Strategy: fixture design, development, and implementation for Ready-to-Wear and Men’s divisions

• Store executive team member with oversight on Visual, Merchandise standards, and Signage• Managed Visual and Merchandise presentation for Redmond store openings