Eric Johnson Email & Phone Number

Greater Atlanta Area

Developing the role of research in the organization to improve strategic and marketing decisions. Regularly engaging with organization executives and variety of departments to construct on-going research programs, tools, and ad-hoc studies to serve diverse needs.Key projects include:Authoring an internal white-paper containing an audit of key organizational metrics and outlining new and improved metrics. Introducing data visualization software (Tableau) to organization to mine CRM data and identify unique sales opportunities; developed multiple interactive dashboards. Coordinated support from and led adoption of refined model for estimating economic impact for multiple organizations including state-level department of economic development, local convention center, local sports commission and event clients. Developed forecasting model for revenue for next 12-months utilizing multiple data sources and statistical techniques.

Fully funded graduate research assistant (12-months).Long term corporate project on beverage distribution partnerships for Coca-Cola.

Supported Senior Researchers and Account Managers by performing a wide variety of research tasks including proposal writing, research design, managing sample procurement, managing survey programming, report design, analysis and writing reports on results.Specialized in fast moving consumers goods (food/beverage, personal care), as well as insights testing, concept screening and concept testing.

Recruited residents of online virtual world, Second Life, for a specialty research panel focused on the virtual world's marketplace.

Online survey research for feedback on existing teaching materials and opportunities to innovate new solutions, primarily related to internet, mobile phone, and credit card usage.Researched opportunities around social media for online learning.

Competitive research for Abu Dhabi as a destination brand and packaged beverage clients.Adapted previous system for reporting competitive audits on place-brand clients.

Mmr, Marketing Research

Bba, Marketing

Activities and Societies: Emerging Leaders, University Honors Program, Hunt Scholars Program, Wesley Campus Ministry, Richter.