Eric Masters Email & Phone Number

Dallas, Texas, United States

• Manage a portfolio of over 100 products including electric bikes, electric scooters, electric dirt bikes, and hoverboards.• Responsible for new product development in existing and new categories. • Work directly with our overseas factory to lead continuous color, graphic, and specification updates to keep existing products relevant to both our customers and the evolving marketplace.• Created a 2-year roadmap identifying product lifecycle status for current items, replacements for obsolete items, and expansion opportunities into new categories to help grow the business.• Track and research new and existing competitors in our space and in new potential categories. • Lead several simultaneous projects at different stages of development.• Employ clear and concise communication with domestic and international cross-functional teams.• Demonstrate product expertise at line reviews for major national retailers including Walmart, Target, Academy Sports, and Best Buy.• Create cohesive product strategy across multiple categories and sales channels.

Madison, Wisconsin Area

I worked with a diverse team to bring products from concept to market, primarily focusing on children's outdoor recreation. Product categories include scooters, ride-on toys, tricycles, and wagons under the KidTrax, Schwinn, and Mongoose brands.• Oversaw the development of new products, from concept to production, under the Schwinn, Mongoose, and Kid Trax brands.• Maintained the existing product portfolio by offering new color offerings, spec updates, and continuous product improvements to ensure a superior and enjoyable experience for our customers.• Product categories included: e-scooters, folding commuting scooters, freestyle scooters, kid’s 3-wheel scooters, pedal cars, tricycles, and wagons. • Developed annual product roadmaps for each category to ensure success at retail.• Ensured that the product roadmap, priorities, and schedules were clearly communicated throughout the organization.• Managed all stages of development working directly with our overseas factories to ensure on time delivery while staying within budget.• Initiated and conducted in-person and online research with the help of the Consumer Insights team to understand consumer trends and preferences in the kids’ scooter marketplace.

Madison, Wisconsin Area

• Managed the development of 25+ promotional and new product programs annually.• Led cross-functional collaboration between product development, channel marketing, creative, sourcing, and operations teams to ensure on time delivery to major retailers in the garden and outdoor industry.• Major retailers included: Home Depot, Walmart, Lowes, and ACE Hardware. • Outlined schedule timing for all major project steps.• Hosted weekly update meeting with cross-functional teams.• Tracked key milestones including RFQ’s, ATV, production lead times, and transportation logistics.• Quickly adapted to and addressed unexpected issues to ensure timely delivery of product to retailers.

Middleton, Wi

• Lead and execute SKU Rationalization process annually for all business units with input and interaction from Product, Channel Marketing, Sales, and Operations teams• Build, maintain, and publish 38 price lists for all business units• Update product portfolios annually with current SKU counts, annual sales, FOB’s, standard costs, and prices at retail• Update product slides and sales meeting materials in preparation for bi-annual sales meetings• Route Change Orders to update product information within systems as needed• Assist Project Management team with 12, 24, and 36-month shipment reports for newly launched products• Completed pricing analysis to verify and correct MSRP and Base prices across portfolio• Identify opportunities for process improvements and update SOP to reflect improved processes• Daily use and reporting utilizing Agile, JD Edwards, and COGNOS

Madison, Wisconsin Area

I facilitate all communication to the sales team and sales representatives, maintain sales related databases and account information, assist with reporting and creating of presentations; lead the coordination of trade shows along with a variety of special projects.

I work with local businesses to ensure they are advertising themselves in an effective manner to reach customers at all levels of the buying cycle.

Managed all deli operations including; inventory control, ordering, scheduling employees, stocking products, building attractive displays, and helping customers.