Eric Masters Email & Phone Number

Dallas, Texas, United States

• Manage a portfolio of over 100 products including electric bikes, electric scooters, electric dirt bikes, and hoverboards.
• Responsible for new product development in existing and new categories.
• Work directly with our overseas factory to lead continuous color, graphic, and specification updates to keep existing products relevant to both our customers and the evolving marketplace.
• Created a 2-year roadmap identifying product lifecycle status for current items, replacements for obsolete items, and expansion opportunities into new categories to help grow the business.
• Track and research new and existing competitors in our space and in new potential categories.
• Lead several simultaneous projects at different stages of development.

Madison, Wisconsin Area

• I worked with a diverse team to bring products from concept to market, primarily focusing on children's outdoor recreation. Product categories include scooters, ride-on toys, tricycles, and wagons under the KidTrax.
• Oversaw the development of new products, from concept to production, under the Schwinn, Mongoose, and Kid Trax brands.
• Maintained the existing product portfolio by offering new color offerings, spec updates, and continuous product improvements to ensure a superior and enjoyable experience for our customers.
• Product categories included: e-scooters, folding commuting scooters, freestyle scooters, kid’s 3-wheel scooters, pedal cars, tricycles, and wagons.
• Developed annual product roadmaps for each category to ensure success at retail.
• Ensured that the product roadmap, priorities, and schedules were clearly communicated throughout the organization.

Madison, Wisconsin Area

• Managed the development of 25+ promotional and new product programs annually.
• Led cross-functional collaboration between product development, channel marketing, creative, sourcing, and operations teams to ensure on time delivery to major retailers in the garden and outdoor industry.
• Major retailers included: Home Depot, Walmart, Lowes, and ACE Hardware.
• Outlined schedule timing for all major project steps.
• Hosted weekly update meeting with cross-functional teams.
• Tracked key milestones including RFQ’s, ATV, production lead times, and transportation logistics.

Middleton, WI

• Lead and execute SKU Rationalization process annually for all business units with input and interaction from Product, Channel Marketing, Sales, and Operations teams
• Build, maintain, and publish 38 price lists for all business units
• Update product portfolios annually with current SKU counts, annual sales, FOB’s, standard costs, and prices at retail
• Update product slides and sales meeting materials in preparation for bi-annual sales meetings
• Route Change Orders to update product information within systems as needed
• Assist Project Management team with 12, 24, and 36-month shipment reports for newly launched products

Madison, Wisconsin Area

I facilitate all communication to the sales team and sales representatives, maintain sales related databases and account information, assist with reporting and creating of presentations; lead the coordination of trade shows along with a variety of special projects.

I work with local businesses to ensure they are advertising themselves in an effective manner to reach customers at all levels of the buying cycle.

Managed all deli operations including; inventory control, ordering, scheduling employees, stocking products, building attractive displays, and helping customers.