As a results-oriented change agent with a strategic vision, I possess over 25 years of experience in corporate leadership, operations management, revenue development, and sales and marketing. My expertise lies in identifying revenue-generating opportunities and fostering enduring partnerships with clients and partners, which has led to measurable growth and expansion for the companies I've worked with. My ability to exceed project and performance objectives while optimizing resources has earned me a reputation as a high-performing executive who can deliver efficient and effective outcomes.My professional portfolio encompasses business startup, operational leadership, market research, campaign optimization, client outreach, profit and loss management, search engine optimization (SEO), pay-per-click (PPC) advertising, retargeting, lead generation, and vendor contract negotiations. My strength lies in my ability to communicate and negotiate effectively, leverage my business acumen, project management skills, and resource management expertise to achieve maximum efficiency and returns.Currently, I hold two exciting roles in the marketing industry. Firstly, I am the Head of Marketing at Storm Proof Roofing Systems in Inverness, FL, where I am responsible for a range of tasks including SEO, website development, blogging, social media content creation, and graphic design. Additionally, I am also the Head of Marketing for a remodeling company based in Minnesota. In this role, I oversee all marketing activities and drive innovative campaigns to support business growth. My success in both positions is a result of my ability to identify key market trends, develop targeted marketing strategies, and deliver impactful results that exceed expectations.In addition to my current roles, I am also a business owner. For the past seven years, I have owned and operated a vinyl decal business. This experience has allowed me to develop skills in small business management, operations, and financial management.I am known for being a forward-thinking, driven, and pragmatic marketing and management expert who delivers superior solutions within budget and on time. I am keen on connecting with former colleagues, managers, and other professionals in my field to explore new opportunities. You can reach me via this profile or at 352-792-4971.
Storm Proof Roofing Systems
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Marketing ManagerStorm Proof Roofing Systems Apr 2022 - PresentUnited StatesI am the Head of Marketing at Storm Proof Roofing Systems in Inverness, FL, where I am responsible for a range of tasks including SEO, website development, blogging, social media content creation, and graphic design.
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Chief Executive OfficerMonkey Decals Jul 2017 - PresentHomosassa, Florida, United StatesChampion a variety of market expansions to adapt to changing customer needs and continually propel the business forward.Manage company website and Etsy shop; monitor customer reviews to identify problems, resolve complaints, and ensure customer satisfaction and retention.Oversee the full sales cycle, including lead generation and product pricing, packaging, and positioning; negotiate favorable vendor contracts and pricing terms.Forge and foster strong collaborative relationships with clients and suppliers; network with industry partners to maximize brand awareness.Identify opportunities for improvement in business processes and strategize actionable solutions; manage multiple projects and priorities simultaneously while navigating tight deadlines.Review customer account and product pipeline reports on a regular basis to optimize marketing efforts; solicit constructive feedback to enhance product design.Utilize advanced knowledge of Adobe Photoshop and Adobe Illustrator to create products and designs that captivate customers and boost engagement.Amplified profits by 40 percent in the last 12 months via diverse promotions and adherence to SEO and marketing best practices.
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Chief Executive OfficerMasters Marketing Jan 2014 - PresentHomosassa, Florida, United StatesDevised aggressive and innovative marketing strategies that drove company revenue; maximized bottom-line profitability by proactively locating new opportunities for revenue generation.Functioned as freelance graphic designer offering PPC and SEO marketing services; excelled at retargeting campaigns to more effectively reach intended audiences.Scrutinized and tracked all relevant business metrics; made appropriate adjustments to support effective supply chain management.Fulfilled more than 100 orders per day by constructing and mailing vinyl decals to customers; tracked orders and client information in a CRM system.
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Marketing Manager/Co-OwnerMarketing Masters, Inc. Jul 2013 - May 2017Tampa, Florida, United StatesOversaw a staff of 20 employees and grew sales more than 800 percent in 90 days; increased revenues yearly and effectively capitalized upon industry growth.Conducted target market research to scope out industry competition and identify and take action on advantageous product and consumer trends.Performed proactive outreach and timely follow-up to generate and qualify leads and drive brand awareness.Supervised multiple internal and external marketing campaigns; compiled reports detailing campaign performance, customer engagement, and engagement trends.Researched and maintained excellent knowledge of industry and marketplace trends to create comprehensive marketing solutions and advance business operations.Cultivated long-lasting client and company relationships; engaged with clients to understand goals and realigned sales strategies and branding initiatives accordingly.Evaluated marketing copy, art comps, and final designs for compliance with established guidelines and specifications.Updated product and packaging design to attract new customers and better match brand mission, vision, and objectives.
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Chief Executive OfficerFreight & Shipping, Inc. Feb 2004 - Jan 2015St Petersburg, Florida, United StatesOriginated proprietary SaaS software for LTL & FTL Freight; designed the first ever Book Online software for LTL with instant freight rates.Managed more than 150 fulltime in-house employees; built book of business to over $5 million within the first 12 months.Grew company to become the third largest freight broker in the United States with three offices in Florida and one office in Tennessee.Negotiated freight partnerships and pricing with over 70 companies; sold company to FreightQuote.com two years later for $680 million publicly.
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Creator Of Concept/CeoTweepbee, Inc. Jun 2012 - Sep 2013Tampa, Florida, United StatesCreated SaaS software from scratch to promote and manage Twitter, Facebook, LinkedIn, and additional social media profiles.Acquired over one million new website users within 30 days of launch; cooperated closely with a team of programmers to define and achieve project timelines and goals.Sold company and software to Twitter four weeks after going live; signed a non-compete with Twitter.com for 24 months and honored the agreement.
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Chief Executive OfficerBeepers N' Phones, Inc. May 1997 - Nov 2007St Petersburg, Florida, United StatesMade large-scale financial decisions and supervised company spending to reducematerial losses and maximize profits.Scaled business from 1 location to 37 Stores in under 36 months.Managed 37 locations Brick and Mortar and created store layouts and design.Hired, fired, managed and motivated 100's of employees for over 15 years successfully.Addressed employee and managerial concerns and implemented corrective actions to promote compliance.Negotiated deals with T-Mobile, AT&T, Verizon, and Nextel to provide the best services to customers.Grew company to largest chain of cell phone stores in Florida.Sold all locations for profit.
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Mortgage BrokerOak Street Mortgage Nov 2006 - May 2007Clearwater, Florida, United StatesEngaged with customers to refinance home loans over phone.Cold call to generate new home loans.I won 5 awards for top salesman out of 1100 employees 5 of 6 months employed.Created program for company that every salesperson had to go through called "The Winning Edge". This program helped increase companies profit by 18% following month.Learned subprime loans and find customers best mortgage based on needs.
Eric Masters Education Details
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Bob Hogue Real Estate SchoolReal Estate -
Crystal River High SchoolHigh School Diploma
Frequently Asked Questions about Eric Masters
What company does Eric Masters work for?
Eric Masters works for Storm Proof Roofing Systems
What is Eric Masters's role at the current company?
Eric Masters's current role is Marketing & website development/ graphic designer.
What schools did Eric Masters attend?
Eric Masters attended Bob Hogue Real Estate School, Crystal River High School.
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Eric Masters
Product Development | Ebikes And Escooters | Project Management | Process Development | Project ManagementMadison, Wi4pacific-cycle.com, gmail.com, wi.rr.com, advantagemedia.com -
1ibm.com
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Eric Masters
Chicago, Il3gmail.com, kellogg.northwestern.edu, datassential.com -
2daxcon.com, cyient.com
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Eric Masters
Columbus, Oh6yahoo.com, ashealthnet.com, inventivcommunications.com, ohiohealth.com, yahoo.com, compassus.com3 +161478XXXXX
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