Eric Mccrory Email & Phone Number

Sharon, Ma, Us

Boston, Massachusetts, United States

Lead the Boston Beer Companies long-term technical product design strategy. Connect resources for technical problem solving, translate technical language and complex ideas/concepts to cross-functional partners. Provide project management support for creative product development. Responsible for growing a network of internal and industry-wide thought leaders to push our creative and technical boundaries.

Greater Boston

Boston, Massachusetts

Boston

Design and conduct beer and cider education courses for all Boston Beer employees, and integrate skills learned into sales process. Courses cover a wide range of topics and readiness levels, from entry level education for new employees covering the full Boston Beer portfolio including ingredients, tasting notes, and brewing process; to exam prep for all levels of the Cicerone program. My team and I also create and train the sales force in advanced beer/cider education for those wishing to achieve the highest levels of beer/cider knowledge.Manage a team that travels the country working with local sales reps, national accounts, and wholesalers to conduct a wide variety of beer/cider education courses.Work with brewers/cider makers/ new product developers to communicate techniques, ingredients, and processes to the sales force as well as brand development.

Chicago, Il

Responsible for driving Boston Beer Company sales, distribution, and market share throughout Chicago Beverage Systems' Distributing footprint. Create and deliver annual market plans to sell in strategic intiatives to drive business throughout the year. Benchmark business vs annual market plan goals, conduct trimester reviews, and manage marketing, POS, & T&E budgets for district. Effectively train a team of 5 account managers on selling process and conduct annual business reviews. Create development plans and benchmark progress through trade training days. Collaborate with National Account team to drive national programs to local level. Utilize fact base selling to achieve goals.

Raleigh-Durham, North Carolina Area

Managed a large distributor in the state of North Carolina. Executed successful planning/review, sales meetings, and annual market plans. Created impactful sales presentations to give distributor a cutting edge in market vs. competitive craft beer competition. Analyzed monthly trends to benchmark YTD goals vs. annual business plan.

Greater Chicago Area

Managed Samuel Adams products in the on/off premise throughout Chicago. Developed business plans for major accounts that were not being penetrated with Samuel Adams products and used fact based selling to close accounts. Focused on maintaining and increasing product line in established accounts. Worked alongside distributor in a teamwork setting to ensure orders were placed and received at accounts.

Greater Chicago Area

Greater Chicago Area