Eric Ronning Email & Phone Number

New York, NY, US

Atlanta, Georgia, US

• Founded in 2016, Hudson MX is the Ad industry’s first-ever cloud-based enterprise media platform designed to streamline Omnichannel media activation at scale.
• End-to-end responsibility for designing and leading Go-to-Market strategy.
• Provided sales leadership focused on Agency & Holding company adoption of the MX Platform.

New York, US

• SpokenLayer is an award-winning, full-service, creative studio specializing in custom, high-quality, short-form audio content that sounds like your brand.
• Senior Advisor on corporate strategy, market positioning, and strategic account management

• Jelli is a first-in-class cloud-based demand-side platform (DSP) for traditional and digital audio advertising, and the only supply-side platform (SSP) for radio broadcasters, including DSP for agencies/advertisers and.
• Responsible for driving Go-to-Market strategy and for securing Brand & Agency/Holding Company adoption for the platform, including recruiting/building new team of 5 sellers.
• Achieved > 90% adoption at every major Agency/Holding company.
• Company acquired by iHeartMedia in Nov. 2018.

Costa Mesa, CA, US

• Founded in 2014, Veritone is the Ad industry’s first proprietary platform that processes and organizes unstructured audio and video data using AI-based cognitive computing.
• Led sales efforts to support proof-of-concept in the media vertical focused on Agency/Holding Company adoption.
• Closed first $1M deal with Starcom Media, Signed partnership deal with MakerStudios/Disney.
• Company went public in 2017, NASDAQ - VERI

New York, NY, US

• Adlarge is a mid-sized independent sales & technology company focused on all-audio platforms via streaming/digital, linear/broadcast, and podcasting.
• Built Digital division from nascent stage to competitive offering of streaming inventory and podcasting.
• Built strong inventory relationships with key Traditional and Digital media companies, increasing viable ad units for sale by over 200% in first year.

Responsible for strategic partnerships and increasing the level of inventory partnerships and recurring (RFP) business with Ad Agencies. Identified market opportunities for growth with emerging media/technology partners.

• Co-founder of the Ad Industry’s first sales & technology Co. which aggregated and successfully monetized streaming/digital audio inventory from streaming companies such as Yahoo! AOL, MSN, Slacker, iHeartMedia.
• >90% adoption at all major Ad Agencies.
• Developed partnership with Arbitron (Nielsen Media) leading to creation of industry standard measurement of streaming audio.
• Negotiated and closed multi-year, exclusive sales agreements for streaming inventory with Yahoo! and AOL.
• Company aquired by TargetSpot in the Fall of '08

Sunnyvale, CA, US

• Joined Yahoo when it was an early-stage Global media company to leverage experience in traditional media sales to Agencies. Grew the East Coast billing from Ad Agencies before “digital budgets” even existed for brands.
• Established and co-managed the first Agency/Holding Co. focused strategy and sales team for Yahoo! resulting in YoY increases in billing of over 200% for each year of tenure, resulting in $500+M in new billing in.