Erica Ashner Email & Phone Number

Atlanta Metropolitan Area

-Secured 100+ media placements across the globe for the company, C-Level executives, and key employees (over 30% in Tier 1 outlets)-Sourced story ideas from 1,000+ customer use cases, 50+ partners, and 8+ marketing teams-Managed and oversaw 3 external PR firms in 2 countries-Tracked all global media coverage across 10+ countries, resulting in 90M+ impressions-Saved company 80% by switching vendors and negotiating contracts-Led PR campaigns for our $500M fundraise and 2… Show more -Secured 100+ media placements across the globe for the company, C-Level executives, and key employees (over 30% in Tier 1 outlets)-Sourced story ideas from 1,000+ customer use cases, 50+ partners, and 8+ marketing teams-Managed and oversaw 3 external PR firms in 2 countries-Tracked all global media coverage across 10+ countries, resulting in 90M+ impressions-Saved company 80% by switching vendors and negotiating contracts-Led PR campaigns for our $500M fundraise and 2 significant acquisitions-Created shared announcements with major external partners such as Forrester, G2, and Built In's Best Places to Work-Owned and updated media kit Show less

Greater New York City Area

-Managed global PR efforts for 20,000 people advertising agency across 90 markets-Led PR campaign for 2019 brand launch and merger between Wunderman and JWT-Publicized 30+ creative ad campaigns and 15+ new hires-Maintained relationships and secured 60+ media placements in key advertising and business media (over 25% in Tier 1 outlets)-Sourced and presented 15 speaking opportunities at industry events to C-level executives, and key employees

Greater New York City Area

-Opened and ran NYC office at boutique global PR firm (education and corporate clients)-Partnered with founders' growing business to increase revenues and client engagements-Hired, trained and supervised 8 interns and entry-level staff for the firm over 3 years-Developed 8 new business proposals-Organized 10 press trips for clients-Secured 40+ media placements for 20 different clients-Led book launch PR team for titles including Superbosses; secured industry coverage and… Show more -Opened and ran NYC office at boutique global PR firm (education and corporate clients)-Partnered with founders' growing business to increase revenues and client engagements-Hired, trained and supervised 8 interns and entry-level staff for the firm over 3 years-Developed 8 new business proposals-Organized 10 press trips for clients-Secured 40+ media placements for 20 different clients-Led book launch PR team for titles including Superbosses; secured industry coverage and posted on author social media channels, resulting in over 50 Tier 1 media placements and 175 media mentions Show less

Greater New York City Area

-Managed 8 satellite media tours for clients and liaised with travel press for global media travel company with 28 million members-Hired, trained, and supervised 3 interns and entry-level staff for the firm over 1 year-Booked, prepared, and accompanied clients to 10 television and radio media interviews

New York, Ny

-Secured coverage in trade, lifestyle, education, insurance, engineering, and e-commerce media-Pitched 5 executives for speakers' bureaus and webcast opportunities

Washington D.C. Metro Area

• Conducted research on competitor brands and recommended enhanced editorial content to senior team leaders.• Drafted and pitched General Manager of Entertainment for conference speaking opportunities.• Edited international marketing newsletter.

Dupont Circle, Washington, Dc

Assembled media lists for pitches; attended and helped facilitate client events; drafted press releases and media advisories

Hanover, Nh

• Produced daily news updates on faculty research.• Served on launch team for Dean’s new blog.• Co-wrote US News & World Report article “How To Leverage Your Internship.”

Rosslyn, Va

Gathered media content in daily monitoring for client Summit Entertainment; created extensive Twitter analysis spreadsheets on weekly basis with data on client ABC Family; attended weekly roundtable meetings in Entertainment Department regarding messaging strategy; acted as front desk receptionist and helped with logistics

Washington D.C. Metro Area

Researched local businesses, interviewed managers and owners, and wrote feature articles for online newsletter; attended and reported about Georgetown events; advised Georgetown Dish staff writers on social media tools; time management skills, ability to multi-task and meet deadlines

Connected Kogod School of Business to Kogod Marketing Club; market the club through social media; help bring in relevant and interesting speakers; encourage new membership

Assisted with the writing of press releases and development of press pitchesHelped with planning of major PR conference in late JuneDeveloped a database of faculty research for use on the new Tuck websiteWorked with administrative assistant to get digital format of faculty papers

Promoted the organization to potential members; assisted with annual Arts Advocacy Day for current members; communicated with members on events and logistics; updated databases with member information

Helped coordinate and plan social media conference in February 2011, communicated with attendees, researched film newsletters and companies and contacted them to promote the conference, coordinated conference logistics with American University faculty and staff

I interned in the Community Service office and helped coordinate two annual holiday events at the Washington DC Jewish Community Center: EBTT (Everything But The Turkey) and D24 Day of Service (December 24 Day of Service).

Called graduates of the University informing them of the annual alumni update

Degree: Bachelor Of Arts, Public Communication

Activities and Societies: Kogod Marketing Association, The Eagle, American University Public Affairs Committee for Israel (AUPAC) Campus.

Faculte Des Lettres

Was enrolled in two courses - Geography of the European Union and Geopolitics of the Table - alongside French students at this French.

High School Diploma