I am a seasoned director/VP-level PR professional with 10+ years of experience in media relations and PR strategy, both agency and in-house. Having worked with clients and media across industries, I have expertise in technology/analytics/startups, advertising and marketing, education, finance, consumer and more. I have also worked extensively on international PR and crafted high-performing social media posts for clients.My experience in content creation, social media, event strategy, marketing, and mentorship complements my PR expertise. I am a natural leader, proficient in French and passionate about connecting people to each other. My preferred part of my job is sourcing story ideas, resulting in Tier 1 media placements for executives or company initiatives. Something unique about my professional background is that I studied Public Relations in undergrad, where I first learned the difference between earned and paid media, something I use in my job to this day.