Erica Bloom Email & Phone Number

• Following the company's regionalization (Jan 2024), I oversaw a team of 7 Account Managers and a portfolio of 150+ clients in North & South Carolina, Tennessee and Kentucky with annual gross sales of over 30 million USD.• Managed large-scale projects and introduced new systems, tools, and processes to achieve OKRs. • Conducted Customer Health interviews with key clients to identify churn risk patterns, gather product and service feedback linked to business outcomes, and develop action plans to enhance retention rates.• 2024 Results: Achieved a 33.33% revenue increase from Q1 to Q3, 94.27% Quota attainment, 140% Net Retained Revenue (TTM) and 83% Customer Retention Rate (TTM).• In 2023, I expanded on the Manager role with added responsibilities: mentored peers, presented at Company conferences, led large scale initiatives, and oversaw a larger portfolio of 120+ mid-market and enterprise clients in North America, totalling annual gross sales of over 20 million USD. Traveled to key clients to nurture partnerships. • 2023 Results: Achieved a 153% revenue increase from Q1 to Q4 and 96.06% Quota attainment.

• Built and led a team of 4-6 Account Managers & Account Coordinators. Oversaw portfolio of 100+ mid-market and enterprise clients in North America, totalling annual gross sales of over 13 million USD. Traveled to key clients to nurture partnerships. • 2022 Results: Achieved a 84.08% revenue increase from Q1 to Q4, and 94.12% Quota attainment.

• Expanded on Account Manager role with added responsibilities: mentored peers, led team meetings and training sessions, acted as main liaison with other departments, and developed processes to enhance overall team and Revenue department efficiency.

Toronto, Canada Area

• Managed post-sales client relationships, trained clients on the StackAdapt platform, managed digital campaigns, and led client retention and account expansion initiatives. Worked cross-functionally with 2-3 Account Executives and 2-3 Programmatic Strategists to maximize campaign ROI for customers and achieve our team’s revenue targets (Quota). • Ensured campaign success and client retention through regular reporting, strategic solutions, upselling / cross-selling, and optimizations to meet KPIs.

• Led, managed and supported the creation of digital direct response campaigns during a 4-month contract.

• Led team meetings, developed and executed media plans, optimized and managed digital direct response campaigns across advertising and analytics platforms, and delivered regular performance updates to clients. Achieve efficient client costs and revenue goals, and created a scalable framework for future campaigns.

Toronto, Canada Area

• Planned and executed digital direct response campaigns tailored to clients' objectives, collaborated with external agencies and vendors, and delivered regular performance updates to drive successful outcomes and marketing efficiencies.

• Researched, built, and executed digital marketing campaigns, and monitored and optimized their performance.• Collaborated with external agencies and vendors for reporting, and organized progress reports to enhance campaign optimization and deliver accurate campaign insights.

Honours Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Bridging the Gap, Laurier's University Charity Kouncil (LUCK)

Bachelor Of Business Administration (Bba), International Marketing

Semester abroad in Italy. Studied: International Marketing & Strategy, Italian culture and Global Corporate Entrepreneurship.