✴️ WHO I AM: A passionate storyteller, content strategist, editorial director and brand builder who aligns creative vision with growth, acquisition, retention and engagement goals. Professionally, I’m a coalition builder with a focus on KPIs. At heart, I’m a creative thinker driven by intellectual curiosity.✴️ TAKEAWAYS FROM 20+ YEARS OF EXPERIENCE:Over the course of my career, I’ve honed my ability to simplify complex ideas and make them accessible for diverse audiences across web, audio, video and print media. When it comes to attracting audiences, holding their attention and driving action, I take risks and experiment to create standout brand and product stories that resonate and endure.My career has given me exposure to a wide range of subject matters, from artificial intelligence to the art of winemaking, as I’ve helped reputable companies – such as Accenture, Forbes and Blue Apron – to achieve business goals by harnessing the power of content. ✴️ MY LEADERSHIP & PROFESSIONAL PHILOSOPHY:I’m a firm believer that people are at the heart of any content marketing program. One of my key strengths is keeping my teams engaged by connecting storytelling with real-world business results. I also place a high value on building external and cross-functional internal relationships to develop buy-in. In my current role as Editorial Director, Accenture Lead for Group SJR, I’ve made it my mission to elevate the quality and consistency of my team’s work by fostering a culture of team engagement and professional development. ✴️ PASSIONS & EARLY CAREER:I love all things related to culinary, winemaking and farming pursuits. These passions led me in my early career to convince a small family winery to let me live and work on their property for a year to write a book that was later nominated for an international literary award and optioned for a film. ✴️ EXPERTISE:Brand Storytelling, Messaging & Consistency • Content Strategy Development & Execution • Consumer & Market Insights • Agency Management • Multichannel Social & Digital Marketing / Asset Creation & Management • Campaign Management • Team Leadership & Team Development • Cross-Functional Collaboration • Strategic Content Planning ✴️ CONNECT WITH ME:I’m always open to expanding my network and building meaningful connections, so don’t hesitate to reach out or connect with me.