Eric Arnold Email & Phone Number

New York, New York, United States

✴️IMPACT: Lead team of content creators/editors to deliver quality and consistency for Accenture account. Champion new technology adoption, implemented as best practice across the company. Foster a culture of team engagement and development. ✴️ TENURE OVERVIEW: Joined as Senior Editor and advanced to Editorial Director in ’21. Currently manage cross-industry, multichannel, multi-stakeholder complexity to create engaging and approachable, research-backed content. Prior to leading the Accenture team, consistently delivered wide range of content across media, including web content for Spotify, a podcast series on robotic avatars for All Nippon Airways, and articles and video scripts for ExxonMobil on sustainability and materials science innovations. ✴️KEY CONTRIBUTIONS:➡️ Partnered with client to translate goals into short- and long-form content that achieves internal and external objectives. Exceeded client expectations on speed and quality, and adapted quickly to new subjects and digital channels. ➡️ Enhanced productivity via Monday.com implementation, resulting in project visibility and optimized resource allocation. ➡️ Aligned team strengths and interests, client preferences and projects to elevate engagement and quality. ➡️ Delegated responsibilities and mentored team members, resulting in a more versatile, leadership-ready team.

Greater New York City Area

✴️ IMPACT: Achieved exponential growth, record-low CPAs, and highest retention rates / LTVs companywide. Forged meaningful partnerships to drive top- and bottom-line gains. ✴️ ROLE OVERVIEW: Brand storyteller across various media for wine subscription service and retail products line within larger brand framework. Steered wine-specific social media (acquisition) and in-box (retention) content strategy. Lent industry expertise on supplier relations, purchasing, forecasting/demand planning and other cost-saving, revenue-driving initiatives.✴️ KEY CONTRIBUTIONS:➡️ Created print, web and email content to amplify product and service messaging impact, improve customer experience, demystify products and boost user-friendliness. ➡️ Formed collaborative marketing venture with food subscription business line: developed intuitive wine categorization system to facilitate food-wine pairing across both subscription services for enhanced customer experience.➡️ Formed cross-functional task force to penetrate new customer segments to drive revenue. ➡️ Advocated companywide for new payment processor to unlock massive savings in incentives, wider sales funnel and new channels.

New York, New York, United States

✴️ IMPACT: Catapulted e-commerce business to #2 wine subscription service through the power of content. Built value-creating internal and external coalitions. ✴️ ROLE OVERVIEW: Led editorial and communications initiatives, including creative content campaigns for e-commerce, PR activities for company and brand development for specific products. Steered 10 direct reports. ✴️ KEY CONTRIBUTIONS:➡️ Supported rapid sales growth by designing and overseeing workflows for high-volume production. ➡️ Revitalized product copy and marketing messaging, elevating standards, consistency and sales impact. ➡️ Co-developed engaging website and compelling campaigns to boost conversions and lower acquisition costs.➡️ Developed nuanced customer segmentation strategy to improve customer experience and drive engagement. ➡️ Forged productive, cross-functional alliances across marketing, product development, creative and procurement to ensure successful launch of new direct-response subscription service. ➡️ Paired writers with procurement specialists to fuse wine and editorial expertise.➡️ Ensured steady media presence by leading partnership with PR agency.

New York, New York, United States

✴️ IMPACT & ROLE: Amplified performance of team to drive traffic and engagement. Oversaw creation of feature-length stories for Life section of Forbes print magazine and website, managing 10 direct reports. Contributor to Opinion, Travel and Careers sections. Served as needed as Weekend Editor. ✴️ KEY CONTRIBUTIONS:➡️ Coached writers to high journalistic standards and compelling, quality storytelling while appeasing clickbait mandates. ➡️ Ensured seamless communication across departments to meet stringent deadlines and deliver high-quality outcomes.

Marlborough, New Zealand

New York, New York, United States