Erica Terrell Hernandez Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, United States

The mission of St. Vincent de Paul Society of San Francisco is to offer hope and service on a direct person-to-person basis, working to break the cycles of homelessness and domestic violence.

● Creating email campaigns to raise money for specific initiatives like the Funeral Assistance Fund● Developing and leading the annual holiday fundraising campaign● Communicating with individual donors to discuss HAND’s fundraising initiatives ● Writing donor spotlights in the quarterly newsletter ● Organizing and leading events like the annual Service of Remembrance and Creative Honoring Workshop

San Francisco, Ca

● Global training● MDM sales support● Project management for major POE / retailer programs● Coordination between channel marketing and creative team (project prioritization, timing, deliverables)● Relationship management with 3rd party vendors

San Francisco Bay Area

● Managing 3VR’s channel marketing strategy for it security reseller programs● Creating and managing co-marketing programs with security resellers to increase sales of 3VR appliances● Developing joint marketing communications with 3VR’s resellers such as sales presentations and datasheets● Driving the creation of partner marketing tools like partner newsletters and 3VR training webinars● Setting success metrics for partner programs and tracking and communicating the results● Leading the development of messaging and signage for trade shows● Working with 3VR’s graphic designer to create print collateral and displays● Developing and tracking the channel marketing budget. Producing budget reports.

San Francisco, Ca

● Developing the marketing communications strategy for targeting prospective clients● Drafting product messaging for marketing communication tools such as email distributions and collateral● Creating copy for Axle's website and posting updates

Sausalito, Ca

● Drafted and incorporated ShopFans product messaging into marketing collateral and sales presentations ● Led the development of content for Adgregate’s website, client campaigns and social media● Created email communications to advertise new product features or company news to clients● Wrote company press releases and conducted media outreach to technology and retail publications● Supervised the promotions schedule and marketing department’s budget ● Developed and implemented co-marketing strategies to drive traffic to and increase purchases in client Facebook stores● Managed company events, client-sponsored functions and industry tradeshows● Supervised Adgregate's marketing intern

● Assisted Professor Carlos Baradello with coordinating the program logistics for the 2010 Academic Global Immersion study program to South America● Communicated course assignments and trip details to student participants on a weekly basis● Served as the liaison between the University and studentparticipants for course requirements● Organized student participants’ study abroad paperwork for the University● Arranged pre-trip meetings and 40+ person networking events

● Performed an analysis of Vates’ global competition in software development services● Identified the price structure, business model and competitive advantages of Vates’ top 7 international competitors● Determined how to position Vates within the U.S. software development services industry● Generated marketing tools such as an elevator pitch, one-page company brochure and business presentation to send to international prospects● Researched U.S. businesses for Vates to approach regarding strategic partnerships ● Drafted text for collateral and created email templates for use in communicating with potential customers

● Drafted copy for email marketing campaigns and messaging for product brochures● Collaborated with content provider partners to create co-marketing campaigns designed to increase site traffic and sell partner content● Set and communicated campaign milestones, schedule and results to clients. Provided budget updates● Analyzed data on partner websites and ShopAds regarding traffic, pageviews and purchases● Trained content partners how to manage their accounts, upload content and advertise their video/audio on Adgregate● Provided client feedback to product team on current features and suggested product improvements● Project managed the development of 50+ partner advertising tools with Adgregate’s product team

● Developed relationships with Defense industry companies through attendance at networking events, involvement in industry organizations and participation in conferences● Planned, budgeted and helped execute marketing projects and events● Created business development email distributions to investigate new opportunities● Tracked new business opportunities and conducted competitive research● Moderated company business development database reviews

B.S., Marketing

Activities and Societies: Program Council marketing internship, University of Colorado Alumni Club employee

Mba, Marketing And International Business

Activities and Societies: Challenge 4 Charity, VP of Internal Communications Working with Entrepreneurs, MBA Intern