Erika Richardson Email and Phone Number

MediaAlpha is a leading marketing technology company that connects brands with consumers when they are ready to purchase.MediaAlpha’s platforms power over 50 million advertising transactions annually, representing more than $400 million in spend on brand, comparison, and metasearch sites across the insurance, travel, personal finance, education, and home service verticals.MediaAlpha for AdvertisersAdvertisers precisely target high-intent, consumers across leading brand… Show more MediaAlpha is a leading marketing technology company that connects brands with consumers when they are ready to purchase.MediaAlpha’s platforms power over 50 million advertising transactions annually, representing more than $400 million in spend on brand, comparison, and metasearch sites across the insurance, travel, personal finance, education, and home service verticals.MediaAlpha for AdvertisersAdvertisers precisely target high-intent, consumers across leading brand, metasearch, and comparison search websites.MediaAlpha for Advertisers empowers marketers to take direct, transparent control over their media buying. Our programmatic bidding platform delivers on the promise of predictive analytics to maximize return on ad spend. Show less

Created and managed internal dashboard systems for different games and used them to gather data for metric analysis in order to discover trends in user actions. Monitored sales activity and customer retention data. Built models to track and review gross revenue, profits, and other metrics in producing forecasts and trend analysis on an on-going basis. Developed, implemented and administered databases for dashboard systems and for several mobile games such as Slotalot Casino. Met with clients… Show more Created and managed internal dashboard systems for different games and used them to gather data for metric analysis in order to discover trends in user actions. Monitored sales activity and customer retention data. Built models to track and review gross revenue, profits, and other metrics in producing forecasts and trend analysis on an on-going basis. Developed, implemented and administered databases for dashboard systems and for several mobile games such as Slotalot Casino. Met with clients and production managers to determine goals and progress on all projects that I was a part of as well as collaborating with teammates to solve project development problems. Worked directly with C-level executives to optimize products.Supported sales and product teams with specific, customer-focused analysis. Show less