Eric Pierce Email & Phone Number

Santa Barbara, California, United States

Offering consulting and leadership coaching to those looking to build strong, resilient, and adaptable teams and businesses.Applying wisdom to business that is sourced and inspired from nature, the sustainability movement, living systems thinking, and the principles of regeneration.Helping leaders to:• Make difficult decisions, identify growth opportunities, re-imagine brands, and build resilient, high-performing businesses.• Leverage systems thinking to build robust, informed, and insights-based business plans.• Find the perspective needed to discover breakthrough solutions to leadership, growth, and business challenges.My focus is on applying Living Systems Thinking to support the regeneration of• Marketing and market research – rebuilding our systems for knowing, engaging, and serving buyers/customers• Food systems – evolving our food systems and those that work in them to support regeneration• Leadership and business management – supporting entrepreneurs and leaders in profit & non-profit orgs to create change

Provide strategy, consumer research, and business program advice, focused on educating, motivating, and engaging businesses in the regenerative agriculture movement.

Boulder, Co

Informa Markets is the world’s largest B2B events, content, and marketing services organization. New Hope is the host of Natural Products Expo serving the CPG, Retail, B2B service provider and ingredient marketplace.Member of New Hope Leadership Team; responsible for internal strategy, innovation, and research and for the management of two data and insights businesses.LEADERSHIP / BUSINESS MANAGEMENT:• Built hybrid internal strategy and insights team and custom / syndicated insights business • Grew data and insights businesses 10% per year through pandemic• Led business unit pivot, aligning insight and events business, streamlining sales and marketing effort, resulting in improved operations and cost savings• Lead annual strategic planning process to support budgeting and resources allocationSTRATEGY & INNOVATION:• Built team capacity to shape new product development, digital transformation, and the launch of new events and products• Co-lead the development and launch new services, winning global awards and recognition• Negotiated strategic partnerships and contract for business intelligence products and strategic initiatives• Lead strategy, development, and implementation of response to emerging food tech• Elevated the value of digital content and event programming with data and analytic processesINSIGHTS, RESEARCH DESIGN, AND EXECUTION:• Built business intelligence tools for internal innovation and as a monetization platform for syndicated and custom research• Created multi-modal and business intelligence research methods tailored to audience needs• Created methods for market sizing of emerging and difficult to quantify trends / categories and mapping white space opportunities driving and prioritizing innovation, investment, and acquisition• Collaborated with C-suite to design strategic plans for health, wellness, and natural business initiatives• Worked with brands to build go-to-market strategies and best practices playbooks for acquired brands

Los Angeles, California, United States

Advanced from Director to Vice President over three roles with rapid growth of team size and expanded company influence.Helped Position LRW as the “So What? Company• Selected by CEO to advance company towards the goal of being recognized for its unique ability to create business impact• Refined processes to deliver the company’s strategic goal of being the “So What?” company• Worked across the company to improve data-based consulting, report-story development, and business impactLead Business Unit Turn-Around• Rebuilt team morale through examination of individual team member needs, leadership styles, workflows, and resourcing• Restructured team for successful implementation of best practices to improve business unit performance• Lead the turnaround of a key account relationship to help grow the business and deliver on financial goals• Managed $6 million-dollar, 15-person LRW business unit, and grew revenue 25% over 2 years

New York, New York, United States

Advanced from Manager to Director over three roles, leading strategic and tactical research for domestic and international businesses.• Influenced International Business Strategy• Convinced American Express CEO & CMO to redirect branding strategy for the entry into China, saving millions• Improved international marketing efficiency through needs-based segmentation and cross-cultural portfolio alignment • Increased impact of research investments by creating a system for identifying, integrating, and disseminating insight

Cincinnati, Ohio, United States

Performed analysis on marketing research data for clients in a wide range of industries, including consumer packaged goods, financial services, medical devices, utilities, and telecommunications• Applied multivariate statistical analysis techniques in support of research objectives• Authored action-oriented research reports• Managed and coordinated support staff in the production of reports and deliverables

Madison, Wisconsin, United States

Performed market research to support new product development and sales efforts for services including VOIP, WebTV, and B2B DSL• Implemented direct marketing campaigns, leveraging database modeling skills• Conducted and reported competitive intelligence research