Eric Zimmerman Email & Phone Number

California, United States

With research at our core, Kumanu has built a simpler and more human-centered approach to workforce wellbeing, that unifies the focus on Personal, Organizational, and Social Determinants of Health. We call it Wellbeing 3.0.

San Francisco Bay Area

We provide management consulting and services to a portfolio of emerging digital health, HIT, and consumer health ventures with a specific emphasis on corporate development and marketing, fundraising, product innovation and strategy, marketing, user experience and behavior design. Clients range from pure start-ups seeking initial round financing to Fortune 50 companies seeking to enter new healthcare markets. Our lab incubates, prototypes and market validates early-stage digital health concepts.

Health Business Group is a leading healthcare business consulting firm advising companies, non-profits and investors in healthcare services, health information technology, and pharmaceutical services. Our client service professionals average more than 15 years of healthcare strategy consulting, industry and start-up experience. We are passionate about helping our clients succeed.

Led strategic marketing, product management, business development, and behavior design at fast-growing leader in consumer health engagement & behavior change technology. Joined at early adopter stage, and scaled to hundreds of enterprise clients and millions of consumers prior to a successful Private Equity acquisition by Marlin Equity Partners, and merger with Virgin Pulse to create the largest and most complete global employee wellbeing company. RedBrick Health combined digital health… Show more Led strategic marketing, product management, business development, and behavior design at fast-growing leader in consumer health engagement & behavior change technology. Joined at early adopter stage, and scaled to hundreds of enterprise clients and millions of consumers prior to a successful Private Equity acquisition by Marlin Equity Partners, and merger with Virgin Pulse to create the largest and most complete global employee wellbeing company. RedBrick Health combined digital health innovation, deep consumer insight and strong behavior design to reinvent the health & wellbeing category. Industry-leading engagement platform creates a personalized, persuasive and rewarding consumer experience delivered through web, mobile and live interactions. The result: engaged consumers, healthier behaviors, better outcomes, and stronger returns on everyone’s investment in health. Show less

General Manager with P&L responsibility, spearheading growth strategy into global markets. Previously GM for clinical business unit with overall responsibility for clinical product development, client solutions design and delivery, revenue generation, and client services for Payor and Pharma markets. Joined as head of product strategy during period of rapid growth for emerging leader in pharmacy-based patient care technology. Led company re-branding initiative, creating and introducing the… Show more General Manager with P&L responsibility, spearheading growth strategy into global markets. Previously GM for clinical business unit with overall responsibility for clinical product development, client solutions design and delivery, revenue generation, and client services for Payor and Pharma markets. Joined as head of product strategy during period of rapid growth for emerging leader in pharmacy-based patient care technology. Led company re-branding initiative, creating and introducing the Mirixa brand to the market. Closed global licensing deals with value in excess of $10M. Show less

Led product and corporate marketing teams. Drove product strategy and established leadership position for pioneering company in online healthcare communication and connectivity. Led design and re-positioning of flagship product for sale to large health systems and medical groups. Managed product team through a period of dramatic evolution in product functionality, driving network growth to over 300,000 patients, over 18,000 healthcare professionals, becoming the most widely used commercial… Show more Led product and corporate marketing teams. Drove product strategy and established leadership position for pioneering company in online healthcare communication and connectivity. Led design and re-positioning of flagship product for sale to large health systems and medical groups. Managed product team through a period of dramatic evolution in product functionality, driving network growth to over 300,000 patients, over 18,000 healthcare professionals, becoming the most widely used commercial service of its kind. Launched the RelayHealth brand and established its leadership position in emerging category of consumer-connected clinical information technology. Served as primary company spokesperson with the press and at major industry events. Achieved major media coverage including front page feature article in NY Times, front page of WSJ Personal Journal section, USA Today, NBC, CNN, and ABC. Show less

Group product director at leading electronic medical record (EMR) and health portal company. Re-designed and re-positioned CBS HealthWatch by Medscape, by aiming at chronic care segments. Re-positioned and re-launched AboutMyHealth.com, a first-of-a-kind patient/provider connectivity service aimed at IDN market. Launched www.98point6.com, the industry’s first commercial Personal Health Record (PHR) product with consumer access to chart data from Logician EMR.

Promoted to lead market and business development with staff of 15, managing a product portfolio generating over $50MM in annual revenues at leading consumer health information company. Held overall responsibility for market and business development. Led strategic planning and development of growth plans for healthcare provider, hospital, managed care organizations, pharmaceutical company and employer markets. Launched new line of online products and services.

Selected to serve as director for Western Region within newly formed strategic selling team aiming to introduce new consultative service to drive new revenues and business growth. Developed and executed regional business plan supporting introduction of new services for hospitals, integrated delivery networks, health plans and employers. Integrated services from acquired specialty consulting companies and achieved several first-of-a-kind sales closures.

Founding employee of new business unit within J&J aimed at commercializing information and behavioral technologies for improving population health and reducing health risks. Built products for diverse customers including hospitals, large employers, and health plans, achieving installation at over 100 client sites nationwide. Led a staff of 10 content developers, systems analysts and software engineers in the design and launch of interactive health risk assessment/management systems. Appointed… Show more Founding employee of new business unit within J&J aimed at commercializing information and behavioral technologies for improving population health and reducing health risks. Built products for diverse customers including hospitals, large employers, and health plans, achieving installation at over 100 client sites nationwide. Led a staff of 10 content developers, systems analysts and software engineers in the design and launch of interactive health risk assessment/management systems. Appointed by company president to lead of two cross-functional business teams. Show less

Mba, Management, Internet Marketing

Mph, Behavioral Science And Health Education

Ba, Biology - Ecology, Behavior And Evolution