Erika Stanley Email & Phone Number

Los Angeles, California, United States

* Managed a team of 5 and oversaw apparel, decor, accessory, footwear, and kids/baby product categories, resulting in 45% increase in product assortment and sales revenue year over year.* Successfully prepared and presented client pitch decks, approval forms, and tracked feedback, ensuring a streamlined approval process.* Led day-to-day brand management operations, including concept design, creative approvals, production specs, manufacturing, e-commerce merchandising, and retail launches, resulting in improved customer engagement and 40% growth in sales.* Conceptualized and developed print-ready designs for licensed product assortment, resulting in a diverse range of products that appealed to target customers and contributed to a 30% increase in sales.* Implemented social media strategies, including maintaining a content calendar, driving brand awareness through new campaign launches, and managing social communities across Instagram, Facebook, and Twitter, resulting in a 70% increase in follower engagement and brand visibility.* Managed relevant licensor partner relationships, fostering strong collaborations and securing 20% increase in brand visibility and market reach.* Facilitated e-commerce order processing, monitored inventory levels, sourced new brands, and wrote compelling product copy, resulting in improved inventory management, increased customer satisfaction, and 25% growth in sales revenue.

Greater Los Angeles Area

* Achieved exceptional sales performance, resulting in a remarkable 75% revenue increase over one quarter, exceeding sales targets and driving substantial business growth.* Successfully onboarded contemporary brands in apparel, accessories, beauty, and home décor categories to The Product Agent online platform, expanding product offerings and enhancing customer satisfaction.* Delivered impactful live PowerPoint presentations and online demonstrations to prospective brands, securing new accounts and upselling yearly subscriptions, leading to 50% increase in account acquisition and subscription revenue.* Presented weekly sales reports and projections to stakeholders, ensuring subscription requirements were met and providing strategic insights for business growth, resulting in effective decision-making and alignment with sales goals.

Greater Los Angeles Area

* Achieved an outstanding 90% sell-through rate on all online auctions, optimizing revenue generation and maximizing customer engagement.* Spearheaded the selection of wardrobe and props from renowned partners such as Fox, FX, Fox Searchlight, and 20th Century Fox for online auctions, driving compelling product offerings and enhancing the auction experience.* Ensured efficient inventory management by maintaining a comprehensive catalog of all auction items, resulting in streamlined organization, production, fulfillment processes, and 80% improvement in operational efficiency.* Expertly performed platform backend setup, encompassing SKUs, timeframes, products, copy, product images, inventory management, and banner treatment of auctions, ensuring smooth auction execution and 50% reduction in setup time.* Oversaw pricing strategies, coordinated production of captivating product images, executed marketing initiatives, and managed end-to-end fulfillment operations, including packing slips, product packing, distribution, and shipping, resulting in high customer satisfaction rates and timely order delivery.

Greater Los Angeles Area

* Managed merchandise and purchases for over 200+ suppliers/vendors, 20+ shops, and 2000+ SKUs, optimizing procurement processes and achieving a 30% improvement in supply chain efficiency.* Headed product development of co-branded exclusive collections, license merchandise, designer collaborations, on-demand goods, and original products, driving 50% revenue growth and expanding product offerings by 45% year over year.* Oversaw domestic and imported product procurement, allocation, inventory control, and payment administration, resulting in a 20% reduction in lead time and 98% improvement in payment accuracy.Efficiently managed in-house and dropship distribution, ensuring on-time deliveries and reducing fulfillment errors by 25%, leading to enhanced customer satisfaction and repeat business.* Implemented strategic market research, price-point analytics, and trend forecasting, resulting in 75% increase in product brand sourcing opportunities and enabling exclusive partnerships for further growth and development.* Negotiated license product contracts and private label merchandise agreements, securing favorable terms and increasing profitability by 60%.

Greater Los Angeles Area

* Developed strategic partnerships and joint venture alliances with major studio partners, including Universal, Sony, Fox Searchlight, Warner Brothers, Paramount, Lionsgate, Screen Gems, and Focus Features, resulting in expanded product offerings and 60% increase in sales revenue.* Successfully managed end-to-end purchasing and sourcing of movie wardrobe, props, contemporary fashion, and accessories, optimizing purchasing flow and achieving 50% improvement in inventory turnover rate.* Conceptualized and directed product and lifestyle photoshoots for online and marketing purposes, enhancing visual presentation and driving 75% increase in customer engagement and conversion rates.* Executed site SKU and product set-up, proficiently utilizing HTML, CSS, and JavaScript for copywriting and merchandising, ensuring accurate and visually appealing product listings and 30% improvement in site navigation.* Led the creation, implementation, and execution of marketing concepts, promotions, and strategies across e-commerce channels and social media platforms, resulting in increased brand visibility, 80% growth in customer acquisition, and enhanced customer engagement.

* Created, built and launched fashion and beauty blog, SNOBStyle.tv.* Produced, hosted and edited daily interviews, new trends, style, celebrity and beauty articles, SNOB Style TV video segments and tutorials for visitor engagements.* Developed marketing strategies and plans with online retailers to drive business, meet sales and traffic objectives and build mutually beneficial partnerships with the e-tailors, sponsors and partners.* Collaborated with celebrities and brands such as Bethenny Frankel, Smashbox, Patti Stanger, 944 Magazine, Star Magazine, Life and Style Magazine and LA Fashion Week.* Featured contributor on entertainment outlets such as E! News, Access Hollywood, Good Day LA, and KTLA for live, taped and scripted segments.

Greater Los Angeles Area

* Featured contributor on entertainment outlets such as E! News, Access Hollywood, Good Day LA, and KTLA.* Pitched and developed regular on-air fashion segments by identifying trends and offering expert commentary.* On-air talent for live, taped and scripted segments.* Hired and selected models with agencies.* Brand, designer, showroom and store product pull coordination

Malibu

* Created Private label for high-end Valencia boutique and provided advice and input to establish fashion-forward, cohesive appearance, including brand sourcing and acquisition, graphic design, and color-palate plan. * Designed merchandise and uniforms for popular Malibu restaurant, Duke’s. * For startup magazine, SoCal Scene Erika provided her fashion, beauty and stylist skills as the Fashion & Beauty Director to the buzz-worthy publication. For the monthly fashion editorials, Erika contributed her styling skills as the creative director and conceptualized the theme, looks, location and fashions being featured. Other articles and features Erika produced were style monthly must-haves, beauty-bag how to’s with Celebrity makeup artists, Designer Q&A’s and profiles on hot shopping spots in Southern California.* Fashion & Beauty Assisted celebrity stylist, Paulette Betts, on location for A list celebrity fashion photo shoots.

Los Angeles, California, United States

* Owned wholesale/retail relationships for planning, fulfillment, reorders and invoicing.* Managed sales team of east and west coast sales for both domestic and imported purchase orders.* Oversaw and governed every aspect of design, production, manufacturing, sampling, photography, sales, packing and press.* Built and maintained an online store including inventory control, new merchandise, customer service, planning, merchandising, marketing and order fulfillment.* Retained over 300+ renowned boutiques including Planet Blue, Fred Segal, Kitson and Lisa Kline.* Established brand in both print, editorial, television press, and worn by A-list celebrities.* Participated in all major tradeshows including setup, breakdown and sales opportunities.

Calabasas, California, United States

* Introduced a highly profitable brand, which increased profits over two years.* Oversaw brand sourcing for new seasonal acquisitions, including in-depth trend research.* Monitored inventory to determine re-buying of contemporary and high-end product lines.* Spearheaded creative direction of visual displays, store layouts, fashion styling, window exhibitions and product assortment.* Maintained excellent customer relationships and build clientele base to exceed sales goals.* Trained of new employees on Policies and Procedures, product knowledge, customer service and opening/closing process.

Woodland Hills, Ca

Head of visual design of store, including mannequins, shadowboxes, and point of purchase displays. Strategically designed floor layout to fit both company and consumer needs. Granted responsibility for in-store transactions such as returns and voids. Managed staff of cashiers, maintaining strong record of accuracy and accountability from employees.

Aa, Visual Communications

Activities and Societies: Phi Theta Kappa

Education record