Erika Stanley Email and Phone Number
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E-commerce professional with 13+ years of merchandising, sourcing and fulfillment experience with high-profile fashion as well as entertainment platforms. Extensive knowledge of fashion industry infrastructure, including wholesale purchasing, manufacturing, inventory control, management as well as licensing/royalties and retail sales.Merchandising | PurchasingEmail: ErikaB.Stanley@gmail.comConceptual expertise in developing and executing innovative merchandise, marketing campaigns, sales incentives and brand collaborations. Successful record in new product launches, target market and product price-point identification, negotiating agreements and strategic planning. Effective oral and written communication and interpersonal skills. Established large-scale diverse amount of suppliers, vendors, distributors, brands and designer contacts. Highly proficient in Macintosh & PC platforms, including Adobe Photoshop & Microsoft Office.CORE COMPETENCIES:•Sales and Business Development •Merchandising Strategies •Product Category and Vendor/Brand Management •Implementing Innovative Creative Marketing and Visual Campaigns •Multi-Retail Product as well as Associate Supervision •Inventory Coordination and Volume Administration •Internet, E-commerce and Private Sale Website Launch and Maintenance •Style Selection Growth and Brand Portfolio Expansion •Strategic Partnerships and Joint Venture Alliances •Customer Service Experience Improvement •Licensed Product Development and Negotiations •Editorial, Marketing and Red Carpet Styling inclusive of featured partnered brands, products and trends •Competitive Analysis •In-house as well as Dropship Arrangement and DistributionPlease contact me at 818-314-3181 with any E-commerce and/or Merchandise opportunities.
Merchbar
View- Website:
- merchbar.com
- Employees:
- 20
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E-Commerce Merchandiser: Licensed Apparel And GoodsMerchbar Oct 2020 - PresentLos Angeles, California, United States* Managed a team of 5 and oversaw apparel, decor, accessory, footwear, and kids/baby product categories, resulting in 45% increase in product assortment and sales revenue year over year.* Successfully prepared and presented client pitch decks, approval forms, and tracked feedback, ensuring a streamlined approval process.* Led day-to-day brand management operations, including concept design, creative approvals, production specs, manufacturing, e-commerce merchandising, and retail launches, resulting in improved customer engagement and 40% growth in sales.* Conceptualized and developed print-ready designs for licensed product assortment, resulting in a diverse range of products that appealed to target customers and contributed to a 30% increase in sales.* Implemented social media strategies, including maintaining a content calendar, driving brand awareness through new campaign launches, and managing social communities across Instagram, Facebook, and Twitter, resulting in a 70% increase in follower engagement and brand visibility.* Managed relevant licensor partner relationships, fostering strong collaborations and securing 20% increase in brand visibility and market reach.* Facilitated e-commerce order processing, monitored inventory levels, sourced new brands, and wrote compelling product copy, resulting in improved inventory management, increased customer satisfaction, and 25% growth in sales revenue.
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The Product Agent - Key Account Sales ManagerBalluun Feb 2019 - Jul 2019Greater Los Angeles Area* Achieved exceptional sales performance, resulting in a remarkable 75% revenue increase over one quarter, exceeding sales targets and driving substantial business growth.* Successfully onboarded contemporary brands in apparel, accessories, beauty, and home décor categories to The Product Agent online platform, expanding product offerings and enhancing customer satisfaction.* Delivered impactful live PowerPoint presentations and online demonstrations to prospective brands, securing new accounts and upselling yearly subscriptions, leading to 50% increase in account acquisition and subscription revenue.* Presented weekly sales reports and projections to stakeholders, ensuring subscription requirements were met and providing strategic insights for business growth, resulting in effective decision-making and alignment with sales goals. -
Special Projects Manager: E-Commerce Auctions, ContextualThe Araca Group Feb 2018 - Aug 2018Greater Los Angeles Area* Achieved an outstanding 90% sell-through rate on all online auctions, optimizing revenue generation and maximizing customer engagement.* Spearheaded the selection of wardrobe and props from renowned partners such as Fox, FX, Fox Searchlight, and 20th Century Fox for online auctions, driving compelling product offerings and enhancing the auction experience.* Ensured efficient inventory management by maintaining a comprehensive catalog of all auction items, resulting in streamlined organization, production, fulfillment processes, and 80% improvement in operational efficiency.* Expertly performed platform backend setup, encompassing SKUs, timeframes, products, copy, product images, inventory management, and banner treatment of auctions, ensuring smooth auction execution and 50% reduction in setup time.* Oversaw pricing strategies, coordinated production of captivating product images, executed marketing initiatives, and managed end-to-end fulfillment operations, including packing slips, product packing, distribution, and shipping, resulting in high customer satisfaction rates and timely order delivery. -
Senior Buyer: Trend, Contemporary, ContextualDelivery Agent Nov 2011 - 2016Greater Los Angeles Area* Managed merchandise and purchases for over 200+ suppliers/vendors, 20+ shops, and 2000+ SKUs, optimizing procurement processes and achieving a 30% improvement in supply chain efficiency.* Headed product development of co-branded exclusive collections, license merchandise, designer collaborations, on-demand goods, and original products, driving 50% revenue growth and expanding product offerings by 45% year over year.* Oversaw domestic and imported product procurement, allocation, inventory control, and payment administration, resulting in a 20% reduction in lead time and 98% improvement in payment accuracy.Efficiently managed in-house and dropship distribution, ensuring on-time deliveries and reducing fulfillment errors by 25%, leading to enhanced customer satisfaction and repeat business.* Implemented strategic market research, price-point analytics, and trend forecasting, resulting in 75% increase in product brand sourcing opportunities and enabling exclusive partnerships for further growth and development.* Negotiated license product contracts and private label merchandise agreements, securing favorable terms and increasing profitability by 60%. -
Merchandise Manager: Private SaleBillion Dollar Babes | Seenon.Com Apr 2010 - Nov 2011Greater Los Angeles Area* Developed strategic partnerships and joint venture alliances with major studio partners, including Universal, Sony, Fox Searchlight, Warner Brothers, Paramount, Lionsgate, Screen Gems, and Focus Features, resulting in expanded product offerings and 60% increase in sales revenue.* Successfully managed end-to-end purchasing and sourcing of movie wardrobe, props, contemporary fashion, and accessories, optimizing purchasing flow and achieving 50% improvement in inventory turnover rate.* Conceptualized and directed product and lifestyle photoshoots for online and marketing purposes, enhancing visual presentation and driving 75% increase in customer engagement and conversion rates.* Executed site SKU and product set-up, proficiently utilizing HTML, CSS, and JavaScript for copywriting and merchandising, ensuring accurate and visually appealing product listings and 30% improvement in site navigation.* Led the creation, implementation, and execution of marketing concepts, promotions, and strategies across e-commerce channels and social media platforms, resulting in increased brand visibility, 80% growth in customer acquisition, and enhanced customer engagement.
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Fashion Editor, On-Air Host, Blogger, Style Correspondent & VloggerSnob Style Sep 2007 - Aug 2011* Created, built and launched fashion and beauty blog, SNOBStyle.tv.* Produced, hosted and edited daily interviews, new trends, style, celebrity and beauty articles, SNOB Style TV video segments and tutorials for visitor engagements.* Developed marketing strategies and plans with online retailers to drive business, meet sales and traffic objectives and build mutually beneficial partnerships with the e-tailors, sponsors and partners.* Collaborated with celebrities and brands such as Bethenny Frankel, Smashbox, Patti Stanger, 944 Magazine, Star Magazine, Life and Style Magazine and LA Fashion Week.* Featured contributor on entertainment outlets such as E! News, Access Hollywood, Good Day LA, and KTLA for live, taped and scripted segments.
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On-Air Host, Style CorrespondentSnob Style Tv Jan 2008 - Mar 2010Greater Los Angeles Area* Featured contributor on entertainment outlets such as E! News, Access Hollywood, Good Day LA, and KTLA.* Pitched and developed regular on-air fashion segments by identifying trends and offering expert commentary.* On-air talent for live, taped and scripted segments.* Hired and selected models with agencies.* Brand, designer, showroom and store product pull coordination
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Creative & Design ConsultantFreelance Apr 2000 - Aug 2007Malibu* Created Private label for high-end Valencia boutique and provided advice and input to establish fashion-forward, cohesive appearance, including brand sourcing and acquisition, graphic design, and color-palate plan. * Designed merchandise and uniforms for popular Malibu restaurant, Duke’s. * For startup magazine, SoCal Scene Erika provided her fashion, beauty and stylist skills as the Fashion & Beauty Director to the buzz-worthy publication. For the monthly fashion editorials, Erika contributed her styling skills as the creative director and conceptualized the theme, looks, location and fashions being featured. Other articles and features Erika produced were style monthly must-haves, beauty-bag how to’s with Celebrity makeup artists, Designer Q&A’s and profiles on hot shopping spots in Southern California.* Fashion & Beauty Assisted celebrity stylist, Paulette Betts, on location for A list celebrity fashion photo shoots.
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Founder/Owner/DesignerRix Chix Sep 2000 - Jul 2007Los Angeles, California, United States* Owned wholesale/retail relationships for planning, fulfillment, reorders and invoicing.* Managed sales team of east and west coast sales for both domestic and imported purchase orders.* Oversaw and governed every aspect of design, production, manufacturing, sampling, photography, sales, packing and press.* Built and maintained an online store including inventory control, new merchandise, customer service, planning, merchandising, marketing and order fulfillment.* Retained over 300+ renowned boutiques including Planet Blue, Fred Segal, Kitson and Lisa Kline.* Established brand in both print, editorial, television press, and worn by A-list celebrities.* Participated in all major tradeshows including setup, breakdown and sales opportunities.
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Visual Merchandising, Assistant Buyer, Retail SalesM.Fredric Jan 1998 - Sep 2000Calabasas, California, United States* Introduced a highly profitable brand, which increased profits over two years.* Oversaw brand sourcing for new seasonal acquisitions, including in-depth trend research.* Monitored inventory to determine re-buying of contemporary and high-end product lines.* Spearheaded creative direction of visual displays, store layouts, fashion styling, window exhibitions and product assortment.* Maintained excellent customer relationships and build clientele base to exceed sales goals.* Trained of new employees on Policies and Procedures, product knowledge, customer service and opening/closing process.
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Visual MerchandiserOld Navy Oct 1994 - Jan 1998Woodland Hills, CaHead of visual design of store, including mannequins, shadowboxes, and point of purchase displays. Strategically designed floor layout to fit both company and consumer needs. Granted responsibility for in-store transactions such as returns and voids. Managed staff of cashiers, maintaining strong record of accuracy and accountability from employees.
Frequently Asked Questions about Erika Stanley
What company does Erika Stanley work for?
Erika Stanley works for Merchbar
What is Erika Stanley's role at the current company?
Erika Stanley's current role is E-Commerce Merchandiser at Merchbar.
What is Erika Stanley's email address?
Erika Stanley's email address is er****@****tyle.tv
What is Erika Stanley's direct phone number?
Erika Stanley's direct phone number is +141569*****
What schools did Erika Stanley attend?
Erika Stanley attended Fidm, El Camino Real.
Who are Erika Stanley's colleagues?
Erika Stanley's colleagues are Christian Jomoc, Fretsey Torino, Roween Aive Garciso, Rob Descaya, Nikita Delfin, Kimjen P., Alvin V..
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Erika Stanley
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