Erik Cooper Email & Phone Number

Chicago, IL, US

San Francisco, California, US

• Managing CRM marketing campaigns for Google Home and Nest including direct communications to users including design, development, testing, measurement, reporting
• Implementing and executing strategies that drive measurable growth in engagement &loyalty
• Collaborating with stakeholders across marketing, product, customer experience, supportand engineering teams and outside agencies to design and deliver communications andexperiences that educate users and up-sell
• Maintaining a forward-looking customer communications editorial calendar that alignswith product roadmap and promotions calendar

What started as a side hobby I was exploring has now become a true passion. I love taking stunning photographs, and I find it therapeutic. Explore my site and you’ll find that I focus intently on beautiful places, whether it's natural wonders, architecture, street scenes, or more. I find interesting photographs in the most unlikely of places and love.

Washington, District Of Columbia, US

Washington, DC, US

• Responsible for marketing automation and sales enablement via Salesforce and Marketing Cloud (Pardot) and for developing end-to-end marketing campaigns, using paid and owned channels, that promote Arc XP and convert.
• Planning and executing all email (both list and drip programs), paid and organic social media, and assisting display advertising campaigns.
• Overseeing and assisting with SEO/SEM - Leading to YoY handraiser increase of 89%
• Utilizing a tech stack consisting of Marketing Cloud Account Engagement (Pardot), Salesforce, Google Analytics, Sprout Social, Canva, Monday.com, and SEMRush to create digital marketing campaigns in paid and organic.
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
• Identifying trends and insights and optimizing spend based on analyzed performance.

Chicago, IL, US

Chicago, IL, US

• Managed marketing automation campaigns in support of outbound sales efforts, contributing to as much as 250% increase in revenue in customer segments
• Specialized in audience segmentation, leading to as high as triple-digit increases in marketing engagement rates
• Expanded marketing to international entities, increasing engagement rates in EMEIA and APAC to over 50%
• Collaborated with brand and creative teams across the organization to deliver marketing content that aligns with company strategy and goals
• Served as an expert for all promotions and communications, managing the overall communications strategy, creative development process, production schedules, approval processes, and budgets
• Delivered post-campaign analysis on program effectiveness and demonstrating positive contribution to the corporation through ROI analysis

Chicago, IL, US

• All duties for Senior Media Account Manager as well as the following
• Create and maintain project plans/timelines, document changes, communicates impact and executes on updated plan
• Manage implementation of multiple solutions including digital media campaigns, video/photo shoots, and career websites
• Oversee the workflows of all relevant product and support teams to ensure CareerBuilder is fulfilling all requirements and deliverables with the most timely and quality work
• Supervise projects execution by coordinating and leading all meetings with clients and appropriate stakeholders throughout projects

Chicago, Illinois, US

• Planned and managed over 600 customized digital media campaigns from start to finish, generating millions of dollars of revenue and successfully converting over 80% into repeat customers
• Consulted with Account Executives and clients on specific needs and setting strategies, and analyzed best media approach to fulfill client needs
• Built and executed digital media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Employed CareerBuilder advertising products to provide clients with quality applicant flow, while establishing strong brand image among competition and increasing engagement lift rate up to 20 times
• Led effort to create automated, behavioral based scheduling portal, saving recruiters significant time and cost in finding qualified talent
• Utilized CRM and analytics portals such as Salesforce, Tableau, and more

Chicago, IL, US

• Used Omniture to capture page views, unique visitors, and other key performance indicators for report updates
• Pulled demographic and key measures reports using comScore
• Applied AdMarvel to track performance of mobile advertisements
• Updated social media followers in sites such as Facebook, Twitter, Digg and Foursquare
• Created and sent a monthly newsletter that reached over one-thousand subscribers using ExactTarget
• Updated email performance metrics for 30 newsletters using ExactTarget

Framingham, MA, US

Top Seller of Extended Service Plans in June 2009, Associate of the Month in July 2009Exceeded expectations in terms of sales and customer service

New York, NY, US

Top Women's Shoes Sales Associate in July 2010Utilized suggestive selling techniques to generate additional revenuesCustomized service approach led to repeat business

Collaborated with a team of students to create a successful advertising campaign Exhibited leadership skills to coordinate efforts and ensure successful fundraising eventsCreated branding and promotional material to generate interest and attendance at eventsEfforts led to securing funding for an internet café in Uganda

New York, NY, US

Strong merchandising and personal selling techniques utilized Trained and developed new sales team membersExecuted various managerial duties

Master Of Business Administration (Mba), Marketing

Bachelor Of Science, Marketing