Erin Smith Email & Phone Number

Oceanside, Ca, Us

San Diego, California, United States

I strive to create a uniquely positive customer experience for Intuit and the partners of Intuit. Together, we curate new opportunities aligned with our shared visions and priorities to maximize the value of our relationship.

San Diego, Ca

Drive Monetization/Product lineup strategy as part of the TurboTax Marketing Strategy Team, responsible for the overall go-to-market plan and leading the organization to ensure we delivered on our growth and revenue commitments. This includes strategy for in-product upgrades, value add services, product innovation, A/B testing, customer insights, content and design. My business role supported the development of our monetization and revenue management strategies which include identifying the right offers, the right customer experiences, and the right creative to deliver more value for customers while improving revenue. My experience translates customer insights into new, innovative services/experiences that are sustainable monetization levers. I am a believer and builder in strong partnerships with Product Management, Product Development, Creative, Care, Legal, and 3rd party partners to build, test and iterate on new monetization experiences.

Carlsbad, Ca

Managed development, maintenance and performance of SkinMedica eCommerce, paid and earned media, email marketing, technology (both front/back end) along with post-acquisition Allergan system integrations. Received funding to build a successful Custom Commerce portal for Physicians/MD's to distribute no-overhead product to patients via SkinMedia.com as a white-label solution. Managed website in multiple languages. Doubled eCommerce revenue within first year. 4x social engagement. 6x direct email engagement. 2x subscription renewal services. 2x online customer retention. Integrated with Allergan's highly successful Brilliant Distinctions rewards program bringing SkinMedia to new patients and driving incremental revenue.

Irvine, Ca

Specialty of Interactive Media and Advertising. Responsible for multiple brands within the Sprint Prepaid folio including Boost Mobile, Virgin Mobile and Assurance Wireless. Core focus areas include campaign management, creative and performance analysis, cross-functional alignment, agency relations and finance tracking.

Irvine, Ca

Managed the creative process for the creative and digital groups and facilitated interdepartmental alignment to deliver consistent, integrated marketing. Worked with all internal and external stakeholders to ensure resources and materials produced met the creative brief standards and expectations and requirements for the business initiatives. Managed vendor relationships, solutions and accounts, along with a team of freelancers and consultants to produce brand content. Developed and produced product marketing materials for online, retail and direct marketing.

San Clemente, Ca

Contributing writer and editor for several publications and online magazines including SG Surf Snow Skate Girl, Surfing, Snowboarder, sgmag.com.

Assist, sell, write and produce insurance policies for home, auto, life, commercial, and health. Manage office policies, procedures and customer service relations.

Literature & Writing Studies, English Language And Literature/Letters, B.A.

Activities and Societies: Spanish, Photography, Literature

Behavioral Sciences

Photography, Film, Spanish

Activities and Societies: Literature, Spanish, Swimming