Erin R. Email & Phone Number

Columbia, MD, US

Columbia, MD, US

Columbia, MD, US

• Work with digital, eCom and product managers to deliver high growth demand generation initiatives in a cross-functional environment. Serve as the expert on audience conversion strategy and objectives - from A/B testing.
• Defining and building process/recommendations for global update requests.
• Building responsive and optimized web assets, including but not limited to web pages, microsites and templates.
• Defining, implementing and optimizing website design and content strategies to achieve optimal search rankings, user conversion and business objective.
• Conducting A/B testing and use testing information to build on the best practices knowledge.
• Managing Drupal CMS, including users, views, templates and taxonomies.

Columbia, MD, US

• Optimizing the online customer experience for a growing cybersecurity company through design and development. Accomplishments include winning the 2017 AVA Digital Gold Award for the 2017 Global Cybersecurity Assurance.
• Researching and implementing cutting edge technology in the fields of digital design and development
• Designing responsive and optimized web assets, including but not limited to web pages, microsites, Drupal views, Drupal templates and web graphics.
• Creating targeted online deliverables for paid marking campaigns
• Building, testing and optimizing HTML email campaigns (Marketo)
• Implementing and managing online testing, including A/B testing and remote user testing.

Baltimore, MD, US

• Work directly with Director of External Relations and Communications and Director of Individual Donors to execute Jhpiego's communications plan and fundraising strategy to promote Jhpiego's programs domestically and.
• Designing and developing digital marketing materials, including, but not limited to websites, emails, and landing pages using HTML/CSS and responsive design.
• Designing event collateral, including, but not limited to email and direct mail invitations, large format banners and digital presentations.
• Managing Jhpiego’s Alumni Connection and strategizing optimization and marketing techniques with Social Media Specialist.
• Formulating, implementing, testing and continuously improving online fundraising strategies based on analytics, A/B testing, research and best practices.
• Managing online analytics for digital properties in platforms such as Google Analytics and Luminate Online.

Baltimore, MD, US

• Evaluate and improve the user experience of Catholic Relief Services' websites and electronic communication from research to strategy to final design. Accomplishments include improving consignment sales generated by.
• Conducting usability analysis' of existing properties and proposing improvements based on analytics, research and best practices
• Setting up and moderating user research and testing, including card sorts, user testing and surveys
• Conducting, monitoring and analyzing multi-variant and A/B testing for websites and emails
• Developing user personas and task flows for target audiences
• Conducting content inventories and analysis' of existing content strategies and structures

Baltimore, MD, US

• Performed Internet marketing and e-commerce services for the web team of a financial research publishing house. Accomplishments included increasing unique web traffic by 15%, increasing online email conversions by 23%.
• Managing website and email marketing campaigns
• Writing copy for website, online banners and other marketing campaigns
• Optimizing existing editorial copy for website SEO (search engine optimization)
• Managing social media campaigns on Facebook, Twitter and YouTube
• Building and updating website and email content and templates

• Managed the tactical executions of advertising campaigns for major clients at a full-service adverting agency. Experience with print, interactive, broadcast, radio and trade show advertising. Daily tasks included:
• Serving as the immediate day-to-day contact for the client feedback and revisions with the creative department
• Crafting creative briefs for client requests
• Working with creative teams on the concept and production of advertising materials
• Managing schedules and media placements
• Contributing to brainstorming sessions and marketing communication planning meetings

Master Of Science (Ms), Interactive Design And Information Architecture

Bachelor Of Arts (Ba), Communications And Management