Erin R. Email & Phone Number

Columbia, Md, Us

Columbia, Md, Us

Columbia, Md, Us

Work with digital, eCom and product managers to deliver high growth demand generation initiatives in a cross-functional environment. Serve as the expert on audience conversion strategy and objectives - from A/B testing CTAs, targeting criteria & content placement, to optimizing self-serve purchase flows – to bring relevant, highly educational, and conversion-optimized funnel to market using robust data and segmentation analysis. Drive continuous optimization of multiple online touch points across the buyers’ journey and building overall brand awareness. Responsibilities include:• Defining and building process/recommendations for global update requests.• Building responsive and optimized web assets, including but not limited to web pages, microsites and templates.• Defining, implementing and optimizing website design and content strategies to achieve optimal search rankings, user conversion and business objective.• Conducting A/B testing and use testing information to build on the best practices knowledge.• Managing Drupal CMS, including users, views, templates and taxonomies.• Running quality control and assurance to ensure that all content is within current style and tone guidelines.• Building, testing and optimizing HTML email templates.• Conducting cross-browser and device testing and debugging.• Supporting search engine optimization (SEO) campaigns (e.g. outbound link building).• Maintaining shared code repository with ITS using Github, Jenkins and AWS.• Training coworkers on website and project management software.

Columbia, Md, Us

Optimizing the online customer experience for a growing cybersecurity company through design and development. Accomplishments include winning the 2017 AVA Digital Gold Award for the 2017 Global Cybersecurity Assurance Report Card microsite and the 2016 Horizon Interactive Bronze Award for Spiceworks Community Integrated Advertising Campaign.Responsibilities include: • Researching and implementing cutting edge technology in the fields of digital design and development• Designing responsive and optimized web assets, including but not limited to web pages, microsites, Drupal views, Drupal templates and web graphics.• Creating targeted online deliverables for paid marking campaigns• Building, testing and optimizing HTML email campaigns (Marketo)• Implementing and managing online testing, including A/B testing and remote user testing.• Presenting UX recommendations based user research and online analytics• Choosing and managing web vendors, including translations and eComm stores• Conducting browser and device testing• Maintaining and enforcing the company's digital brand presence• Managing projects using ProWorkFlow• Training coworkers on website and email technology• Interviewing and managing interns

Baltimore, Md, Us

Work directly with Director of External Relations and Communications and Director of Individual Donors to execute Jhpiego's communications plan and fundraising strategy to promote Jhpiego's programs domestically and internationally. Accomplishments include improving alumni email open rate by 9% and creating collateral for Jhpiego’s first Visionary Award event presented to actress, Kristen Bell and attended by celebrities including Adam Sandler.Responsibilities included:• Designing and developing digital marketing materials, including, but not limited to websites, emails, and landing pages using HTML/CSS and responsive design.• Designing event collateral, including, but not limited to email and direct mail invitations, large format banners and digital presentations.• Managing Jhpiego’s Alumni Connection and strategizing optimization and marketing techniques with Social Media Specialist.• Formulating, implementing, testing and continuously improving online fundraising strategies based on analytics, A/B testing, research and best practices.• Managing online analytics for digital properties in platforms such as Google Analytics and Luminate Online.• Providing consulting on UX, SEO and multivariate and user testing practices and strategies.• Serving as an admin for Jhpiego's main website through Drupal CMS.• Providing marketing and branding oversight and recommendations for ERCO creative.• Copywriting and video work for online properties as needed.

Baltimore, Md, Us

Evaluate and improve the user experience of Catholic Relief Services' websites and electronic communication from research to strategy to final design. Accomplishments include improving consignment sales generated by the CRS Fair Trade website by 14%, improving traffic to CRS' Planned Giving web pages by 64% and implementing a website footer design on crs.org that earned nearly $43,000 in donations within the first month.Responsibilities included:• Conducting usability analysis' of existing properties and proposing improvements based on analytics, research and best practices• Setting up and moderating user research and testing, including card sorts, user testing and surveys• Conducting, monitoring and analyzing multi-variant and A/B testing for websites and emails• Developing user personas and task flows for target audiences• Conducting content inventories and analysis' of existing content strategies and structures• Designing information architectures and sitemaps for new and/or improved websites• Designing final website and other online interface layouts in Adobe Photoshop and Illustrator• Developing front-end websites and interfaces in HTML/CSS• Evaluating usability of back-end content management systems• Designing web graphics including e-mail templates, banner ads, and Facebook memes• Consulting on SEO optimization for meta data, naming conventions and web copy• Performing analytical reporting for over fifteen CRS websites using Google Analytics• Training staff and managing and mentoring summer interns

Baltimore, Md, Us

Performed Internet marketing and e-commerce services for the web team of a financial research publishing house. Accomplishments included increasing unique web traffic by 15%, increasing online email conversions by 23% and implementing the first social media campaign. Responsibilities included:• Managing website and email marketing campaigns• Writing copy for website, online banners and other marketing campaigns• Optimizing existing editorial copy for website SEO (search engine optimization)• Managing social media campaigns on Facebook, Twitter and YouTube• Building and updating website and email content and templates• Tracking website SEO and email statistics using Google analytics and internal reporting software• Brainstorming and implementing new marketing campaigns and analyzing results• Conducting A/B testing and target segmentation using Lyris and other email clients

Managed the tactical executions of advertising campaigns for major clients at a full-service adverting agency. Experience with print, interactive, broadcast, radio and trade show advertising. Daily tasks included:• Serving as the immediate day-to-day contact for the client feedback and revisions with the creative department• Crafting creative briefs for client requests• Working with creative teams on the concept and production of advertising materials• Managing schedules and media placements• Contributing to brainstorming sessions and marketing communication planning meetings• Participating in creative presentations to client

Master Of Science (Ms), Interactive Design And Information Architecture

Bachelor Of Arts (Ba), Communications And Management