District Manager
Managed the Greater New York City Area for the Boston Beer Company, managing multiple wholesalers and over 200,000 cases. Responsible for the sales, merchandising and promotional activities in core on and off-premise accounts. Managed the day to day distributor interaction for the brewery, gaining share of mind within the distributors, growing BBC business throughout the wholesaler’s territory. Executed systems management to ensure business growth through displays, distribution, draft, merchandising and sales at all levels of distribution process, including ongoing management of inventory and determining multiple budget allocations for the entire district. Identified market trends and interpreted how those trends will affect the local marketplace, including, but not limited to pricing structure, competitive sets and national data. Executed successful and impactful planning, review, sales meetings, mid year and annual market plans with distributors. Responsible for product training for sales representatives within wholesaler network. Mentored and trained new hires, teaching them job roles and responbilities. Successfully completed training seminar Building Brands | Participated in National Crew Drives in Seattle, Washington; Phoenix, Arizona; Denver, Colorado; and the surrounding New York City Area.