Estela Rocha Email & Phone Number

• Coordination of the User Acquisition Team, being responsible for User Acquisition for the company's catalog
• Management of the Owned inventory channel strategy (Google AdWords, Facebook Ads, Twitter O&O and TPN, Snapchat ads) and SDK Networks (Unity, Vungle, Chartboost, Adconly, Applovin, Tapjoy, Liftoff, among others)
• Budget management between portfolio and channels
• Elaboration of the UA Strategic Plan together with the Head of the area
• Direct report to the Head of the area through reports and analyze the profitability of the company's portfolio between campaigns and between games.
• Analysis of KPIs such as LTV, ROI, and Retention at the campaign level

• Responsible for User Acquisition for the company's catalog
• Campaign management in Owned inventory networks (Google AdWords, Facebook Ads, Twitter O&O and TPN, Snapchat ads)
• Campaign management on SDK Networks (Unity, Vungle, Chartboost, Adconly, Applovin, Tapjoy, among others)
• Portfolio and network budget management
• Network Integration with MMP (Adjust)
• Direct report to the CMO through reports and analysis of the profitability of the company's portfolio between campaigns and games.

Rio De Janeiro

• User Acquisition
• Responsible for User Acquisition for the company's catalog
• Campaign management on Own Inventory networks (Google AdWords, Facebook Ads, Twitter O&O, and TPN)
• Direct report to the Head of Marketing through reports and analyses such as User Retention, LTV, and ROI across channels and games-Social Media
• Activation of the company's social networks - Facebook, Twitter, G+, and Instagram with post
• Customer responses in Facebook pages publications

Rio De Janeiro E Região, Brasil

• Facebook Ads/ Twitter/ Instagram campaign analyst for website and app;
• Optimization, reporting, analysis, and insights;
• Campaign management with sales objectives (ROI), lead (registration), app download, and remarketing via DPA on Facebook (retention and ROI););
• Report to the sector coordinator with reports of rentability (ROI), cohort, LTV, and user retention;
• Tagging for analysis in Google Analytics (website) and Appsflyer (app).

Rio De Janeiro E Região, Brasil

• Facebook Ads campaign analyst for fashion e-commerce;
• Responsible for creating campaigns, analysis, optimization, reporting, and insights;
• Campaign tagging and tracking via google analytics;
• Direct report to agency;

Rio De Janeiro E Região, Brasil

• Digital Marketing Performance
• Generate and review performance metrics for Google Ads and Facebook Ads
• Assist Facebook and Google Media buyers with campaign strategy and implementation
• Assist in managing site improvement and alterations by working directly with the agency
• Assist in the creation of the app working closely with the agency
• Assist the digital marketing coordinator in analyzing and choose the best channels to work withSocial Media

Master Of Business Administration (Mba), Marketing Digital

Graduação, Comunicação Social Com Habilitação Em Publicidade E Propaganda E Marketing

Activities and Societies: Diretório Acadêmico Roberto Civita - DARC; Projeto de Iniciação Cientifica - PIC