Eva Lesiak Email & Phone Number

New York, Ny, Us

New York, Ny, Us

● Lead marketing for Wonders, flagship K-6 literacy program franchise● Design and deliver on content marketing initiatives to support business targets and increase customer engagement● Segment market, develop positioning, storytelling, pricing, and product strategies to differentiate products; iterate positioning and storytelling in response to new market insights ● Develop and refine sales enablement tools and strategies to support the selling process at all stages of the customer journey● Drive national marketing impact at scale, providing support for our largest opportunities● Communicate product position and story through the creation and oversight of messaging strategy, go-to-market tools, and customer journey experience at all stages ● Design effective communication strategies and serve as primary product advocate, providing guidance and resources to more than 100 members of the sales team and internal stakeholders to build awareness, deepen product knowledge, and build pipeline acceleration ● Learn and synthesize the voice of the customer, including relevant data and market landscape through research, analytics, and feedback from the field and customers ● Establish effective go-to-market and annual product marketing plans and apply effective strategies to achieve revenue, use, and satisfaction targets

Brooklyn, Ny, Us

SENIOR MARKETING MANAGER (September 2014 - September 2015)● Developed and implemented integrated marketing campaigns to increase brand awareness, and drive demand and lead generation efforts; responsible for digital and print advertising, SEM/SEO, social media, email outreach, sales support materials and presentations, website content, sponsored content and webinars, collateral, and regional events● Led creative and content development of product overview videos, sales presentations, webinars, product and content samplers, white papers and informational guides for awareness, lead generation and nurturing efforts; collaborated with sales leadership on design and development of consultative sales guidebook ● Created interactive product walkthrough tool to demonstrate benefits and features, which became a critical sales tool and conference resource to bring leads deeper into funnelMARKETING MANAGER (March 2010 - September 2014)● As product marketing manager, launched five new products for core business and developed internal and external awareness campaigns for each launch; supported sales with tools and regional efforts; increased new license revenue and renewals business for the assessment division ● Worked cross-functionally with stakeholders including product management, sales, account management, documentation, and external partners to develop content for all internal and external communications regarding products and related services

Hoboken, Nj, Us

ASSOCIATE MARKETING MANAGER (July 2008 - March 2010)● Launched three new book series and Frommer’s 50th anniversary marketing and promotional campaign, resulting in strong media coverage, greater brand awareness and increased sales● Built and implemented marketing plans for seasonal and annual campaigns for Frommer’s travel guides, including budget management, creation of sales support materials, advertising, and promotional items● Setup and managed social media accounts for the Frommer's brand, including Facebook and Twitter, and used platforms to build awareness and following with new audience segments, through engagement and weekly giveaways ● Coordinated relationships with vendors, licensing partners, and other affiliates to promote our brands through co-sponsorship of events and sweepstakes, sponsorship of podcasts, and digital co-promotions● Proposed and launched “tweet-up” events in New York and San Francisco, which increased media coverage and awareness of brand● Initiated the first Frommer's digital photography contest for user-submitted images; resulted in securing permissions for use of more than 2,000 photo assets on Frommers.com website and in licensed content.MARKETING COORDINATOR (October 2005 - July 2008)● Proposed, garnered leadership support for, and produced the Frommers.com Travel Podcast; coordinated work with a team of editorial, production, and online sales staff to create compelling and timely content, which then provided sales with an additional sponsorship source for ad revenue● Received 2007 Award for Outstanding Accomplishment in Wiley Professional/Trade Group as a result of successful launch of podcast● Conceived and implemented successful book launch campaigns, including elements like a “knit-along” blog, designer fabric giveaway, and free walking tour of NYC

● Accepted position outside of desired industry after period of unemployment due to Sher Distributing bankruptcy● Researched and wrote content for staff guidebook to inform customer service and sales conversations about natural ingredients ● Oversaw international orders, including customs clearance forms, MSDS and other documentation, and established pricing for markets outside of the US, in collaboration with international broker

● Analyzed purchase patterns, managed inventory, and placed orders for adult trade and children's book programs, supplying over 3,000 non-traditional book retailers● Developed merchandise plan for the children’s planogram program; increased program sales nationally by 33%● Researched and created content for two quarterly promotional publications, designed best-sellers cards distributed to over 6,000 national retail accounts, and created sales presentations

Ann Arbor, Mi, Us

MARKETING & MERCHANDISING MANAGER (March 2001-June 2001)● Coordinated and implemented all in-store marketing and merchandising initiatives● Managed co-op program, in-store displays and promotionsASSISTANT MANAGER, TRAINING (October 2000 - March 2001)● Led training sessions for all new staff at store level and at other stores in region.CORPORATE SERVICES REPRESENTATIVE & BOOKSELLER (July 1996 – October 2000)