I have started this firm in 2022.

Develop integrated retail displays that offer engaging hands-on product experiences.Develop creative in-store fixtures and permanent retail display furniture.Monitor assigned projects to ensure timelines are met as required.Produce Store and Pop-up designs based on specified needs.Create & present design renderings to the management for review/approval.Flexibility in working on numerous and forthcoming projects any one time, with tight deadlines.Coordinate with Retail team to understand their business operations and how these tasks are reflected in the retail layoutPossess understanding of consumers shopping behaviour and craft shopper experience.Maintain library of approved designsDefining, designing and implementing a creative visual merchandising strategy.Create appealing and eye-catching visual displays that lead the customer through the entire store.Producing window displays, signs, interior displays, VM floor plans and special promotions displays.Identify key messages and set a clear image of the end result.Act in alignment to the organization’s culture, products, image and target market.Monitor costs and work within budget.Oversee the production and brief staff on arranging displays.Change displays to promote new product launches and reflect festive or seasonal themes.Liaise with vendors and source elements.Research lifestyle, demographics and design trends.

Creative Marketing, Retail Store Experience, Visual Merchandising, Branding Execution and Development

Caanchi & Lugari by Rafum Group (Pvt.) Ltd.

Visual Merchandise for Mocciani by Rafum Group (Pvt) Ltd.