Katherine Ferguson Email & Phone Number

Washington, District Of Columbia, United States

• Collaboratively develop and execute integrated communication plans that include social media, advertising, press releases, and targeted pitching for reports, books, podcasts, and digital products
• Manage CFR's institutional Twitter
• Evaluate the effectiveness of marketing campaigns and communicate these findings with strategic recommendations to stakeholders across the organization
• Connect people who are searching for foreign policy news and analysis to CFR content through Google search ads
• Regularly analyze social media performance, website traffic, and advertising campaigns in reports for senior staff
• Build press lists and pitch priority books, reports, podcasts, and digital products to relevant media

Washington, District Of Columbia, United States

Queenstown, New Zealand

• Managed front-of-house teams in a fast-paced bakery in New Zealand
• Prepared and served coffee orders, pastries, sandwiches and pies to hundreds of customers daily
• Trained new front-of-house employees and assisted in hiring
• Analyzed and adjusted inventory levels to reduce waste and maximize profit
• Handled complaints and facilitated communication between back-of-house staff and customers

Raleigh, NC

• Digital Account Executive at the most-visited local news website in North Carolina, with 4 million unique visitors each month
• Developed unique marketing strategies for clients using a combination of social media, Google Ads, SEO and digital advertising
• Monitored and analyzed marketing campaigns using Google Analytics and social media reporting
• Responsible for building prospect lists and reaching out to prospects with digital advertising andmarketing opportunities
• Found sponsors for WRAL marketing events
• Developed and implemented advertising plans for local businesses

Chapel Hill, NC

• Supervised the online advertising account executives with average monthly goal of $11,000, whichcontributed to $1.5 million annual revenue
• Developed digital packages, prepared campaign proposals for businesses, and worked with the printmanager
• Attained new and managed existing digital clients
• Introduced existing print clients to digital advertising
• Managed over 50 clients for Heels Housing, a listing of housing options for students

Responsible for managing advertising clients of The Daily Tar Heel.

Maupin, Oregon

Worked in a locally-owned grocery store/deli in rural Oregon

Chapel Hill, NC

Maupin, OR

Worked in a locally-owned grocery store/deli in rural Oregon