Katherine Ferguson Email & Phone Number

Washington, District Of Columbia, United States

• Collaboratively develop and execute integrated communication plans that include social media, advertising, press releases, and targeted pitching for reports, books, podcasts, and digital products• Manage CFR's institutional Twitter• Evaluate the effectiveness of marketing campaigns and communicate these findings with strategic recommendations to stakeholders across the organization• Connect people who are searching for foreign policy news and analysis to CFR content through Google search ads• Regularly analyze social media performance, website traffic, and advertising campaigns in reports for senior staff• Build press lists and pitch priority books, reports, podcasts, and digital products to relevant media

Washington, District Of Columbia, United States

Queenstown, New Zealand

• Managed front-of-house teams in a fast-paced bakery in New Zealand• Prepared and served coffee orders, pastries, sandwiches and pies to hundreds of customers daily• Trained new front-of-house employees and assisted in hiring• Analyzed and adjusted inventory levels to reduce waste and maximize profit• Handled complaints and facilitated communication between back-of-house staff and customers

Raleigh, Nc

• Digital Account Executive at the most-visited local news website in North Carolina, with 4 million unique visitors each month• Developed unique marketing strategies for clients using a combination of social media, Google Ads, SEO and digital advertising• Monitored and analyzed marketing campaigns using Google Analytics and social media reporting• Responsible for building prospect lists and reaching out to prospects with digital advertising andmarketing opportunities• Found sponsors for WRAL marketing events• Developed and implemented advertising plans for local businesses• Brought in over $30,000 of revenue from new clients

Chapel Hill, Nc

• Supervised the online advertising account executives with average monthly goal of $11,000, whichcontributed to $1.5 million annual revenue• Developed digital packages, prepared campaign proposals for businesses, and worked with the printmanager• Attained new and managed existing digital clients• Introduced existing print clients to digital advertising• Managed over 50 clients for Heels Housing, a listing of housing options for students

Responsible for managing advertising clients of The Daily Tar Heel.

Maupin, Oregon

Worked in a locally-owned grocery store/deli in rural Oregon

Chapel Hill, Nc

Maupin, Or

Worked in a locally-owned grocery store/deli in rural Oregon