Fernanda L. A. Stadler Email and Phone Number
I am a Brazilian Strategist and Data Insights professional based in New York, US, with a diverse background in mechanical engineering and international experience. My expertise lies in deciphering consumer and market behavior, and translating insights into actionable strategic plans. I specialize in delving deep into databases, conducting desk research, and identifying trends to inform decision-making processes. Ultimately, I focus on ensuring consumer delight through strategic planning that prioritizes customer-centric experiences while achieving business objectives.And I, like CRM, have relationship in the middle name, building meaningful connections is at the core of my professional ethos. I believe in making a positive impact on people's lives, whether through shared experiences, genuine conversations, or a simple act of kindness.
Rd Station
View- Website:
- rdstation.com
- Employees:
- 926
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Customer Relationship Management CoordinatorRd StationBrazil -
Customer Relationship Management SpecialistRd Station Jul 2024 - PresentFlorianópolis, Santa Catarina, Br -
Online Marketing ManagerGota Do Oceano Ltda Mar 2024 - Present -
Senior StrategistMrm May 2023 - Jul 2024New York, Ny, UsNew York LotteryEngagement Program leaderData-driven strategic and tactical planning based on the client's lifecycleAudiences/ segmentation managingData analysis and insight generationRoadmap for operationalizing A/B tests focused on diving into the baseDeveloping and conducting internal and customer presentationsCritical looks at market analysis, development, and monitoring of quantitative andqualitative research, as well monitoring and Reporting of Competitors -
Strategic Planning ManagerMrm Apr 2022 - Jun 2023New York, Ny, UsSamsung Squad BR- Data-driven strategic and tactical planning based on the client's lifecycle, cross-sell and up-sellopportunities- Audiences managing- Data analysis and insight generation- Roadmap for operationalizing A/B tests focused on diving into the base- The communication plan focused on relationship and conversion- Team management and agile tools- Developing and conducting internal and customer presentations- Critical looks at market analysis, development and monitoring of quantitative and qualitativeresearchMonitoring and Reporting of Competitors -
Strategic PlannerMrm Dec 2021 - Jun 2022New York, Ny, UsMastercard Advisors Squad- Responsible for strategic meetings of the cliente partner to build the best vision of action calendar, bench and other materials - Strategic planning of the client lifecycle of knowledge, acquisition, activation, engagement, retention and fidelization- Ensure access to the project's KPIs information.- Analyze the studies made by the BI team regarding the definition of bases and organize the table calendars.- Bring the necessary insights for building new actions. - Critical look at market practices. -
Founder@Use.Nena Apr 2020 - Jun 2023Vegan, biodegradable and sustainable products with herbal properties- Market analysis and definition of strategic planning- Marketing and Sales Strategies- Development of products and launches
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Crm SpecialistSled Aug 2021 - Dec 2021Curitiba, Paraná, Br- Designing and building automated email marketing flows and emailcampaigns.- Maintain Marketing Automation integration with CRM (Hubspot)- Plan and perform A/B testing to define and execute enhancements toproductivity, conversion rates, programs/campaign ROI, and sales growth- Interpreting campaign analytics to measure performance and spotweaknesses.- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards -
Marketing CoordinatorEngaged S.A Jun 2021 - Aug 2021Curitiba, Paraná, Br- Planning and management of marketing strategies to get qualified leads- Copywriting and content creation for education and prospecting potentialcustomers (blogpost, social networks, ebooks)- Planning, creating and management paid campaigns aimed to converttraffic to qualified leads (based in CPA, CTR, CVR, ROAS, ect)- SEO analysis and improvements- A/B testing for ads and landing pages- Analysis of MQL and SQL data and metrics based on OKRs- Use of marketing tools (Google analytics, Google, Hubspot, Rd Station,Active Campaign, Mailchimp) -
Business Development RepresentativeEngaged S.A Feb 2021 - Aug 2021Curitiba, Paraná, Br- Qualify potential customers- Monitor and respond to contact emails and interactions on social networks, websites, etc.- Analysis of MQL and SQL data and metrics based on OKRs- Active participation in flow improvement processes as well as assistance innew implementations. -
Mergers And AcquisitionsMadeiramadeira Aug 2020 - Dec 2020Curitiba, Paraná, Br- Requirements definitions for the development of services or products,identifying the potential business- Market analysis and identification of investment opportunities andparticipation in valuation and due diligence operations -
Purchasing Project DevelopmentBosch May 2019 - Mar 2020Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De- Quantitative data analysis of supplies productive capacity in relation tothe demands of a product in ramp-up- Monthly reports development to follow up the productive capacity ofsuppliers- ECR and purchasing process -
Engineering TraineeFaurecia Feb 2018 - Mar 2019Nanterre, Île-De-France, Fr- Process Engineering: Balancing and restructuring an automatic assemblyline with 27% of productivity- Product Engineering (R&D): Development and production of a rear seatprototype- Logistics: Scope for implementing the online receiving system at thereceiving docks -
Institutional Development ManagerUtjr Consultoria Mecânica Dec 2017 - Feb 2019I work within staff management and future member, as well as managing events, lectures,training and workshops. The managing includes selective process, planning, layout andhiring.My last action in this role was to structures the selective process of internships, trainees andfairs in order to facilitate the relationship between companies-university.
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Accounting AdvisorUtjr Consultoria Mecânica Jan 2017 - Dec 2017My role was to manage the expenses of the company, to keep the book-cash and maintainthe cash flow. I was also updating the budgets and its approval. Additionally, supervisingfinal projects such as technical drawings, 3D model and project management.
Fernanda L. A. Stadler Education Details
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Pontifícia Universidade Católica Do ParanáGeneral -
Federal University Of Technology - ParanaMechanical Engineering
Frequently Asked Questions about Fernanda L. A. Stadler
What company does Fernanda L. A. Stadler work for?
Fernanda L. A. Stadler works for Rd Station
What is Fernanda L. A. Stadler's role at the current company?
Fernanda L. A. Stadler's current role is Customer Relationship Management Coordinator.
What schools did Fernanda L. A. Stadler attend?
Fernanda L. A. Stadler attended Pontifícia Universidade Católica Do Paraná, Federal University Of Technology - Parana.
Who are Fernanda L. A. Stadler's colleagues?
Fernanda L. A. Stadler's colleagues are Daniele Martins, Maieli Tais Ciarnoschi, Rafael Cavalcante, Letícia Alves, Vitória Uchôa, Túlio Enterlein, Rafael Bilar.
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