Fernando Leon personal email
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Fernando Leon is a Commercial Director. Business Development. Master's in Marketing and Commercial Management. Beekeeper. He is proficient in Inglés.
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Sr. Commercial Manager Andean And Southern ConeDespegar Aug 2022 - Oct 2023I am a dynamic business strategist specialized in developing and executing robust commercial strategies tailored to regional markets, consistently driving outcomes that not only meet but exceed annual revenue projections. My expertise lies in negotiating and defining innovative business campaigns that align seamlessly with operational objectives, ensuring a cohesive approach that delivers tangible results.A key aspect of my approach involves leveraging technology and data-driven insights to create and deploy regional tracking dashboards. By enhancing the monitoring of critical Key Performance Indicators (KPIs) for both directors and sales teams, I empower stakeholders with real-time visibility into performance trends, fostering informed decision-making and enabling swift course corrections when necessary.My track record includes successfully navigating complex market landscapes, capitalizing on emerging opportunities, and mitigating challenges to achieve sustainable growth. I thrive in collaborative environments and am driven by a passion for optimizing strategies that yield measurable success. Let's connect and explore how my strategic acumen can contribute to propelling your organization's growth trajectory.Following are my notable accomplishments:• Established and oversaw operational structures in Argentina, Chile, Ecuador, and Peru.• Grew customer base by 200% via cluster-based acquisition plans, regional webinars, and trade show attendance.• Revised pricing strategies, commission optimization, and prioritizing profitable products to increase variable margin by 3%.• Achieved annual sales volume of $50M while managing a team of two Commercial Managers and two Sales Chiefs, ultimately reporting to Hispa Commercial Director. -
General ManagerApicola Levi Aug 2020 - Aug 2022Lima, PerúI am an enterprising innovator who founded and successfully managed a thriving beekeeping enterprise, specializing in delivering indispensable pollination services to avocado and blueberry farms throughout Peru. My unwavering dedication to sustainable agriculture not only elevated crop yields but also fostered invaluable connections within the agribusiness sector.Drawing upon my strategic expertise, I adeptly nurtured relationships and led focused outreach initiatives, culminating in strategic collaborations with four renowned agribusinesses nationwide. By positioning my beekeeping venture as a trusted partner, I played a pivotal role in the growth and prosperity of our partners while reinforcing the significance of ecological equilibrium.My visionary outlook came to the fore as I envisioned and brought to life a captivating brand identity for our bee honey commercialization venture. Through innovative branding strategies, I orchestrated the transformation of an obscure product into a captivating market phenomenon, captivating consumers who sought sustainable, locally-sourced offerings.My journey underscores my ability to seamlessly integrate agriculture, astute business acumen, and imaginative branding tactics to deliver tangible value to a diverse array of stakeholders. Let's connect and explore how my entrepreneurial drive and strategic acumen can catalyze positive change for your enterprise.Key Contributions:• Increased number of beehives from 50 to 400 within two years, resulting in a remarkable expansion in honey production.
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Commercial Manager - B2B Channel Peru - EcuadorDespegar.Com Jun 2017 - Jul 2020I am a visionary leader who spearheaded the development of a cutting-edge online B2B sales platform, leveraging agile methodologies to seamlessly align technological innovation with our business objectives. Through this strategic approach, I successfully transformed our digital landscape, enabling us to tap into new revenue streams and expand market reach.One of my notable achievements was negotiating and cultivating strategic partnerships with prominent players in the banking, airline, and hotel sectors. These partnerships not only added value to our offerings but also solidified our position as a trusted industry leader, creating a win-win scenario for all stakeholders involved.At the helm of a four-member team, comprising two accomplished sales chiefs, a diligent analyst, and a dedicated back-office representative, I fostered a culture of collaboration and excellence. By harnessing each team member's strengths, I orchestrated a harmonious workflow that consistently delivered results beyond expectations.I reported directly to the Country Manager of Peru and Ecuador, as well as the Regional Commercial Manager of the B2B channel.Here are my notable accomplishments:• Achieved annual EBIT goals with a $30M sales volume.• Increased customer base by 400% through acquisition plans such as training courses and industry events.• Developed and launched excellence program for sales process and performance tracking across four countries.• Boosted sales 30x through new commercial structure, improved sales platform, strategic changes, and additional sales channels.• Drove business growth by skillfully developing and executing robust go-to-market strategy, maximizing product visibility and market penetration.• Grew EBIT by 3% in 2019 through revamped pricing strategies, increased promotion of high-profit products, and incentivizing force sales and channels. -
Commercial Development & Management ManagerEntel Perú Feb 2016 - Jun 2017Distrito De San Isidro, Departamento De Lima, PeruI am a results-oriented professional who orchestrated strategic initiatives to drive holistic company-wide outcomes while spearheading the establishment of robust sales networks to expand the organization's reach significantly. My leadership style is grounded in data-driven decision-making, consistently leveraging insightful analysis to steer investments in directions that yield optimal performance.At the helm of a team of three accomplished coordinators, I embraced a mentoring role, fostering a collaborative and high-performing work environment that nurtured individual growth and propelled collective success. My commitment to team empowerment translated into enhanced efficiency, innovation, and seamless execution of projects.An adept problem solver, I thrive in dynamic environments and am fueled by a passion for excellence. My track record includes consistently delivering quantifiable results that contributing to an organization's growth trajectory.Let's connect and explore how my strategic mindset, leadership acumen, and proven track record can elevate your company's performance and drive sustainable success.Below are my key career highlights:• Directed annual capital expenditure budget of $5MM by demonstrating exceptional financial acumen and resource allocation skills. -
Business ManagerEntel Perú 2014 - 2016Lima, PerI am a strategic leader who expertly implemented a comprehensive commercial strategy across a multitude of sales and post-sales channels. By skillfully aligning every stage of the customer journey, I ensured a seamless and cohesive experience that resonated with our target audience.My negotiation prowess came to the fore as I successfully secured prime product placements and advantageous positions through effective retailer partnerships. This not only heightened product visibility but also translated into noteworthy increases in sales and market share.With a deep understanding of market dynamics, I demonstrated my ability to drive impactful outcomes through a strategic approach. My track record is a testament to my commitment to excellence and my proficiency in leveraging partnerships to achieve tangible results.Let's connect and discuss how my strategic acumen can be a catalyst for achieving remarkable growth and success in your organization.Below are my achievements:• Supervised team of 15 supervisors, demonstrating strong leadership and communication skills to ensure streamlined operations and optimal team performance while reporting to lima territory manager. -
Regional Sales ManagerNextel Del Perú S.A. Jan 2013 - Dec 2013 -
Sales SupervisorNextel Del Perú S.A. Jun 2011 - Dec 2012 -
Commercial Management CordinatorNextel Del Perú S.A. Jan 2010 - Dec 2010 -
Sales And Marketing ManagerAmbev Oct 2008 - Dec 2009 -
Sales SupervisorAmbev Apr 2008 - Sep 2008 -
Trade Marketing SupervisorAmbev Feb 2007 - Mar 2008 -
Insurance AgentPacifico Vida May 2006 - Jan 2007
Fernando Leon Skills
Fernando Leon Education Details
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Master In Marketing & Commercial Management Pacifico Business School -
Agronomia -
Ciencias Administrativas Y Empresariales
Frequently Asked Questions about Fernando Leon
What is Fernando Leon's role at the current company?
Fernando Leon's current role is Commercial Director. Business Development. Master's in Marketing and Commercial Management. Beekeeper.
What is Fernando Leon's email address?
Fernando Leon's email address is fl****@****ail.com
What schools did Fernando Leon attend?
Fernando Leon attended Universidad Del Pacífico (Pe), Kurios, Michigan State University, Universidad Nacional De Piura.
What skills is Fernando Leon known for?
Fernando Leon has skills like Trade Marketing, Spanish, Team Leadership, Negotiation, Business Strategy, Strategic Planning, Marketing Strategy, Sales Management, Supply Chain Management, English, Business Planning, Logistics.
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Fernando Leon
Nashville, Tn -
Fernando Leon
Brooklyn, Ny
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