- Digital Strategy Development: Implemented digital strategies optimizing B2B performance, leading platform integrations.- Client Relationship Management: Strengthened relationships and negotiated beneficial agreements with key customers.- Data Insights Generation: Developed analytics for data-driven insights, enhancing decision-making.- Promotional Grids and P&L Management: Developed promotional grids to optimize sales efforts, managed P&L to meet financial targets.- Industry Networking: Represented the company at industry events, fostering strategic partnerships.- Digital Transformation Leadership: Led digital transformation projects for the wholesale channel, developing online sales platforms for wholesale clients development of conversational commerce Initiatives, integrating AI technologies to improve customer interaction and experience.

- Collaborated with marketing and retail teams to devise category action plans and selling stories for new product launches.- Translated shopper and retail insights into tailored business solutions, developing strategies for personal care categories across different retail environments.- Conducted comprehensive category assessments, identifying opportunities in assortment, distribution, and promotional effectiveness.- Developed category visions based on market trends and growth drivers, aligning with the Latin America division for analytics implementation.- Developed and implemented commercial analytics, working closely with teams across various countries in Latin America, enhancing data-driven decision-making and strategy formulation.- Designed and executed customer experience initiatives, creating concepts and executing events to generate impactful experiences and engagement with key customers.

- Led a team of 15 (6 CatMan Specialists / 9 Assistants), managing major accounts including Soriana, Comercial Mexicana, Chedraui, HEB.- Enhanced customer engagement and provided advanced analytical insights to support category strategies.- Spearheaded negotiations and training initiatives for internal and external stakeholders in category management.

- Lead creation of insights-based selling tools for the customer development organization.- Enable retail category development success through ad hoc customer / retail environment specific research.- Aid Latin America division customer strategy development.- Actively engage and influence with the customer development leadership.- Lead & Manage the process to provide and bring to action the required insights solutions: - Integrate shopper & retailer knowledge & Insights across LATAM for specific RE´s- Deliver LATAM strategic research & Insights program by RE- Partner with LATAM Customer Development Organization in bringing the insights to action

Uruguay-Establish Category Management department for the subsidiary.-Give internal training to the comercial & marketing team on consumer, shopper and category strategies.-Identify strenghts and business challenges in order to build a long term strategy for each category.-Position the company as experts in category management with key customers.-Implement tools and guidelines for developing categories.Chile / Argentina-Identify development opportunities for the category management department of each subsidiary.-Give internal training to the comercial & marketing team on consumer, shopper and category strategies.-Share & implement best practices.-Implement tools and guidelines for developing categories.-Implement workshops with key customers to leverage category strategies.

- Define category strategy and business challenges- Identify gaps and opportunity areas to develop action plans.- Lead projects of visibilities and shopper programs based on category insights. (“Oral Care Boutique” and “Toothbrush Shoppability” - Development of workshops to strengthen customer engagement Support customer development teams with category strategies.

•Lead and give support to 3 CatMan Specialists managing main accounts (Comercial Mexicana / Chedraui / Casa Ley/ ISSSTE).•Support national accounts teams with category strategies.•Strategic alingnment between accounts.•Negotiation with customers.

•Development of multicategory CatMan plans and strategies, for 6 regional customers (Calimax, S-mart, Futurama, MZ, San Francisco de Asis y Arteli).•Assortment and placement recommendations.•Development of selling stories for supporting strategies.•Data analysis consumer, shopper, and market.•Training for instore managers, KAMS and sales executives.