Jennifer Ferrell Email & Phone Number

As an Enterprise Payments Consultant at Sertifi, I excel in post-sales solution adoption support. My responsibilities encompass proactive client outreach, best practices consultation, SOP creation, supplemental training, and continuous follow-up to guarantee customer adoption and success with Sertifi for Payments. I collaborate closely with Sales and Customer Success teams, contribute to developing best practices, and deliver payments education and training to internal team members.

United States

Over the course of two decades, I've built my career within U.S. Bank, a prominent financial institution ranking as the fifth largest in the United States. In the last ten years, my focus has been on U.S. Bank's payments division, Elavon, a wholly owned subsidiary recognized as a leading payment provider in sectors such as airlines, hospitality, healthcare, retail, public services, higher education, B2B, and various service verticals.As the AVP Technical Sales Consultant, I lead a team of Technical Sales Consultants, ensuring unmatched subject matter expertise. My team has effectively supported over 2000 employees across the United States and Canada, with occasional engagement in European projects.In this role, I guide the team in navigating complex sales opportunities across Elavon's diverse sales channels and verticals, determining the optimal path for payment processing. I conduct discovery sessions to guide customers towards tailored solutions aligned with their unique business needs. Additionally, I establish metrics and best practices to ensure the realization of strategic directives, consistently enhancing processes, communication, and automation. I've provided guidance to sales teams across Elavon's Sales Channels (Financial Institutions, MSPs, ISVs, PayFac) and Verticals.Key contributions included:• Provided high-level knowledge of integration (APIs and SDKs) and certification processes, contributing to sales and integration lifecycle.• Developed and implemented partner marketing strategies to align with key partner objectives, fostering increased market presence and revenue growth.• Played a pivotal role in crafting content for Requests for Proposal (RFPs) targeting potential merchants with revenues exceeding $50M, resulting in the generation of $17.5B in transaction volume.

United States

As the Director, I spearheaded collaboration with Business Development teams to market eCommerce solutions to enterprise-level customers across Lodging, Restaurant, Retail, Service, Healthcare, and Public Sector verticals. Vigilantly monitored and tracked market trends and competitor intelligence to articulate the company’s value proposition and business advantage. Proactively identified and signed Integrated Partners to broaden overall business capabilities. Actively pursued Partner Referral relationships with industry associations, Web Developers, and Centers of Influence (COIs) to fuel business expansion.Key contributions included:• Drove strategies, resulting in year-to-date (YTD) plan sales surpassing 350% of DIAOE (Discount, Interchange, Assessment, Other Fees, Equipment), with Year New Business (IYNB) generating $6.5 million in new revenue.•Collaborated with Product Management, Go-To-Market Commercialization, Operations, Legal, Marketing, and Solution Engineering teams to pinpoint beta testers for the general release and boost sales of Elavon's EMV 3D Secure solution, as well as the Converge Service Fee product.• Directed the product commercialization process, encompassing the development of marketing collateral, facilitation of demos, and delivery of employee training for the launch of Converge Hospitality.

United States

As an eCommerce Consultant, I took charge of training sales representatives and branch partners to propel ecommerce sales results. Utilized company tools such as US Book, Salesforce Chatter, and eCards to actively engage sales teams. Developed and delivered client proposals, encompassing RFPs and demos, while establishing formal Business Partner Referral Relationships with web developers and COIs. Additionally, I was a board member and Treasurer for the Middle Tennessee Development Network, extending a warm welcome to new hires and volunteering at events. Key contributions included:• Orchestrated strategies that resulted in surpassing YTD plan sales by 199% of DIAOE.• Provided leadership by formally mentoring bank employees and staff through the company-sponsored site – Mentor Connect.• Enhanced the sales experience for teams and lodging merchants by resolving inefficiencies related to the Converge Hospitality product.• Teamed up with Legal, Credit Risk, Product, and Marketing to revise ACH/eCheck policies, streamline underwriting processes, and contribute to crafting content for marketing materials and communication.

United States

As the Payment Solution Market Manager, I spearheaded the creation and management of a targeted opportunity pipeline for companies with less than $25M in revenue. Provided robust support to 21 U.S. Bank retail branches in promoting Elavon’s merchant payment processing, including the associated hardware and software.In this capacity, I assumed leadership, coaching, and training responsibilities for a team of 12 members while mentoring new hires and sales representatives. Conducted successful onboarding processes for businesses and organizations of varying sizes, spanning Government Entities, Hospitality, Lodging, Healthcare, Card Not Present, Restaurant, and Retail. Furthermore, I developed Centers of Influence (COIs) to nurture both formal and informal Business Partner Referral Programs.Key contributions included: • Drove strategies to achieve year-to-date (YTD) plan sales results 130% of DIAOE and 172% of strategic product.• Demonstrated leadership by actively participating in the inaugural class for the U.S. Bank Tennessee Women in Leadership Program.

Clarksville, Tn

I managed a portfolio of 150+ clients housed between 12 branches to provide comprehensive financial solutions to small businesses with annual revenues under $25 million.Actively deepened existing customer relationships through routine calling and developed new relationship opportunities through business development activities. This job required outside prospecting and sales activities to grow revenue and achieve the assigned financial targets andgrowth goals. Other responsibilities included account openings, identifying and opening product solutions and account servicing and maintenance for customers within the segment. Actively developed both internal and external relationships and collaborated with branch partners, centers of influence, clients, and other business line partners. Referred clients to Business Banking and/or other U.S. Bank areas for additional needs. This position required National Mortgage Licensing System (NMLS) registration under the terms of the S.A.F.E. Act of 2008 and Regulation Z. Regularly spoke at career fair events and the Boots to Business education program held at Fort Campbell, KY Army base. Successfully cultivated a partnership and teaching opportunity with the Tennessee Small Business Development Center at Austin Peay State University (APSU).

Clarksville, Tn

The primary duty of this role was to lead and manage the branch to ensure that budget and sales goals were met while ensuring compliance with all banking laws and regulations. Actively coached, mentored, and motivated team members (tellers and bankers) to exercise discretion with independent judgement in performing necessary duties. Interviewed, selected, and trained new employees, set, adjust pay rates and work hours, directed daily work, monitored, and implemented compliance measures, administrated discipline, evaluated performance and when necessary, termination of personnel. Responsible for utilizing effective communication and critical thinking to identify financial resources for customers and fulfill those needs by providing direction and recommendations to appropriate products and services and helping individual and business customers reach their financial goals through collaboration with partners including Wealth, Mortgage, Treasury management, or Payment Processing services. Acted as leader for customer experience, expanding customer base and profitability, and participated in the community to promote U.S. Bank products and services. Originated loans applications submitted them for underwriting for approval, followed-up to ensure that documents required for processing, and closing were secured in a timely manner from appropriate sources. This position required National Mortgage Licensing System (NMLS) registration, and licensed Notary public services.

Clarksville, Tn

In this role I focused on building relationships based on trust by assessing and attending to customers’ needs. I educated clients on available deposit and loan products and services, and recommended solutions based on each customer’s unique goals and needs. Through proactive outreach and follow-up, asking questions and learning about their financial needs I identified solutions for new and existing clients. Processed basic teller transactions with operational excellence and accuracy, completed service requests, opened new consumer and business accounts, and submitted credit applications. Developed collaborative partnerships with branch and business line partners to refer to other divisions of U.S. Bank such as Mortgage, Investments, and Merchant Processing to best serve client’s needs.