• Responsible for the full deep dive evaluation of Seasonal Events at Tesco e.g. Xmas, Easter, Valentines, using multiple data sources and cross functional working. Identify customer led opportunities and make recommendations for future events to senior leadership team within Tesco• Review and optimise ways of working, including developing standardised reports to ensure consistency across events and focus resource around developing customer led insights.• Work with the Proposition Development Team to ensure insights are translated in to strong strategy business plans and ensure rigorous measurable KPI setting

• Use customer targets and business objectives to find growth opportunities and build a shared customer agenda with the Finest and General Merchandise teams• Working with multiple data sources, agencies and stakeholders to identify and prioritise these opportunities for translation into brand propositions• Leverage best practice research and insight toolkits through the brand development process and in evaluating brand performance against targets• Proactively seek out best practice and innovative research techniques to improve the quality, efficiency and impact of the insight you deliver• Accountable for agency management and contractual agreements with key agencies

• Identify key consumer insight and category opportunities to drive innovation, brand and retail commercial opportunities, based on a consumer first approach• Create and optimise insight driven concepts against three Strategic Innovation Platforms, to create a long-term Innovation Pipeline • Consumer validation of concepts, packaging, product and target audience during NPD development• Support the new Innovation Stage & Gate process, along with on-going evaluation and refinement• Deliver market leading understanding of market intelligence, understanding the economic environment, identifying future trends and competitor analysis in-order to inspire and shape the Brand Portfolio and future innovation • Lead annual Brand Planning Process and develop appropriate tools e.g. Commercial Templates, Brand Positioning’s and Consumer Pen Portraits to ensure brands target the key consumer audience• Develop a new Insight Framework ‘CREATE’ to ensure the consumer is at the heart of the business, drive real actionable insights with commercial value and embed consistent ways of working across the business • Develop long-term Capability Programme to upskill the Marketing Team and wider Commercial TeamKey Achievements• Developed and optimised 18 NPD concepts under three Innovation Platforms to fill Whitworths Innovation Pipeline, from Ideation to co-creation with consumers and final quantitative validation. Concepts where quantitively screen to identify winning concepts and they achieved exceptional results with extremely strong potential to drive incremental brand and category growth (66% achieved Star Rating versus Kantar average norm of 15%) • Involved in the development of Brand Proposition, product and launch of Whitworths NPD:http://brightlittlenuts.co.uk/, http://whitworths.co.uk/shots-nuts/• Developed a new Insight Framework ‘CREATE’ to drive the use of best practice tools and embedded consistent ways of working in the business.

• Deliver best in class brand tracking and insights • Ensure effective ROI (Kantar , Millward Brown and Future Foundation) • Develop key insight tools, such as Category Drivers, U&A and Consumer Needstates Studies• Manage various ad-hoc research projects both qualitative and quantitative (B2B and B2C)• Work in partnership with Innovation Team identifying opportunities and developing Innovation Pipeline,• Develop NPD from concept testing, product, packaging, proposition • Support Global Innovation Platforms and Stage & Gate• Present actionable insights including innovation white spaces, macro trends and Strategy • Develop 3-5yr horizon for Insights and mentor Consumer Manager Key Achievements:• Developed large scale study in collaboration with IPSOS (Censydiam) to understand consumer needstates. Developed a Needstates Framework to shape Carlsberg Portfolio Strategy ensuring clear positioning and role for each brand. Identity white spaces e.g Shed Head, Somersby Strawberry & Rhubarb and Carlsberg O.O%• Key member of the cross-functional UK/Global project team to review the long-term strategy for Carlsberg Brand Portfolio. Led an extensive 360 brand audit including bespoke consumer research, to understand drivers of consumer preference. Lead to the relaunch of Carlsberg Export • Rolled out new Brand Tracking Study to deliver best in class brand insight, including user friendly tools, advanced analytic e.g. Brand Equity Model, Implicit Associations and Digital Evaluation• UK insight business lead in Global Innovation Platforms such Packaging, Cider, Radler, NAB and Dispense https://carlsberggroup.com/products/s-r-s-garage-hard-lemonade/s-r-s-garage-hard-lemonade/, https://carlsberggroup.com/products/carlsberg/carlsberg-non-alcoholic/• Co-Lead on Global Strategy Workstream to understand key demographic changes to shape Carlsberg strategy. Lead to the piloting of new Segmentation Study in 3 countries, with further rollout to wider business