Francine Cabral Email & Phone Number

Dublin, Ie

Dublin, Ireland

• Leading the development and execution of integrated marketing strategies, including graphic design, content creation, execution, and performance analysis, to enhance brand engagement and outreach.• Managing the marketing budget and relationships with marketing suppliers, optimising spend and improving ROI.• Analysing and reporting on ROI and KPIs of marketing campaigns to identify areas for improvement, driving strategic adjustments and enhancing campaign effectiveness.• Directing event management, including logistics, budget management, site inspections, contract negotiations, vendor selection, and development of marketing materials, ensuring seamless execution and high-impact events.• Maintaining and optimising sales databases and customer pricing structures, enhancing data accessibility and accuracy.• Developing marketing collateral, databases, and media lists to keep materials current and effective.• Developing a strong social media strategy that significantly increased brand awareness, attracted new customers through targeted promotions, updates, and event information and increased overall client engagement.• Collaborating with the e-commerce team to enhance SEO performance, increasing organic search visibility and improving user engagement.• Promoted from Customer Service Administrator to Marketing Manager due to outstanding achievements in sales enhancement, social media engagement

Dublin, Ireland

• Spearheaded initiatives that substantially enhanced the brand's market presence and catalysed business expansion.• Oversaw marketing budget allocation and managed content calendar projects, ensuring alignment with strategic business objectives and delivering comprehensive quarterly performance reports.• Refined and executed marketing strategies targeting B2B segments, significantly improving digital engagement and supporting sales objectives.• Conducted detailed analysis of campaign ROI and key performance indicators (KPIs), driving continuous optimisation and enhanced marketing performance.• Led the formulation and implementation of strategic marketing plans, accelerating brand visibility and growth within the B2B sector.• Managed and optimised sales databases and updated pricing structures, boosting sales team efficiency and effectiveness.• Championed digital marketing campaigns with a focus on content creation, strategic engagement, and digital communications.• Boosted digital engagement and customer interaction through targeted social media and e-mail marketing campaigns.• Crafted and executed a robust social media strategy incorporating video content, substantially raising brand awareness.• Collaborated closely with senior management to develop impactful campaigns, maximising lead conversion and fostering customer retention.

Dublin City, County Dublin, Ireland

• Spearheaded social media management strategies, boosting brand visibility and engagement through targeted content creation and robust digital campaigns.• Orchestrated and streamlined event planning and execution, enhancing customer experience.• Produced compelling marketing content tailored to diverse audiences, which increased social media followings and engagement.• Analysed performance metrics, marketing financial reports, and operational data to drive strategic improvements, resulting in a marked increase in productivity and cost efficiency.• Negotiated with suppliers to optimise inventory costs and managed relationships with external partners to ensure seamless event execution.• Championed staff onboarding and development programmes, fostering an inclusive work environment and promoting principles of diversity, equity, and inclusion.• Achieved rapid career progression from Customer Service Staff to Operations Coordinator by consistently surpassing performance targets and contributing to substantial business growth.

Dublin City, County Dublin, Ireland

• Focused on achieving a professional level of proficiency in English, I moved to Ireland and worked within the Customer Service Sector, developing my ability to build relationships with people from all over the world and improve my communication skills in multicultural environments

Master'S Degree, Dispute And Resolution, Nfq Level 9

Bachelor Of Applied Science - Basc, Psychology, Nfq Level 8