🚀 Fractional Chief Revenue Officer (CRO) | SaaS Growth Consultant14 SaaS Companies | ARR: £10M–£30M | Teams: 50+ Sales & CS, 6-8 People Leaders📈 Accelerated Revenue Growth: Partnered with a SaaS company in the cybersecurity space, driving ARR growth from £12M to £18M within 12 months by refining their Go-to-Market motion and improving account-based selling strategies.👥 Built High-Performing Teams: For a SaaS startup scaling into EMEA, expanded a sales team from 30 to 50 while mentoring 6 frontline managers to improve onboarding and ramp-up times, reducing time-to-productivity by 25%.⚙️ Reengineered Sales Operations: Worked with a data analytics platform to implement commission structures and redesign forecasting processes, leading to a 43% boost in team efficiency and a 30% improvement in forecast accuracy.🔒 Improved Close Rates: Helped a martech SaaS company achieve a 35% increase in close rates within 3 months by streamlining the discovery process, introducing MEDDIC, and coaching the team on customer-centric selling techniques.🎯 Boosted GTM Execution: Collaborated with a SaaS company serving the fintech sector to refine their account segmentation strategy, increasing upsell opportunities by 40% and generating £3M in additional pipeline within 9 months.🌍 Orchestrated Global Collaboration: Led cross-functional revenue alignment for a company operating across Europe and North America, standardising pipeline reporting and improving communication between 8 regions to ensure consistent execution.📊 Scaled Startups to Exit: Provided interim CRO support for a SaaS platform preparing for Series B funding, doubling ARR within 14 months by introducing scalable systems for hiring, forecasting, and customer success.✨ Secret Sauce: My approach is always people-first. I believe that focusing on building, empowering, and supporting the right teams is the foundation for driving consistent, exceptional results. When people thrive, the numbers always follow. 👥💡📈

- Spearheaded growth initiatives across diverse settings, from fledgling startups to established $100M+ SaaS corporations, optimising sales teams at all developmental junctures.- Strategically elevated Sales Go-to-Market Motion for high-growth SaaS enterprises, resulting in an average increase of 45% in revenue within the first year.- Provided adept interim Chief Revenue Officer (CRO) services, catalysing revenue growth of 60% for supported SaaS companies.- Collaborated closely with CEOs to restructure sales organisations, employing innovative financial models, commission systems, playbooks, hiring protocols, and forecasting techniques, driving a 43% improvement in sales team efficiency.- Transformed forecasting models, pipeline deliverables, and win/loss reporting, yielding a 30% enhancement in sales accuracy and strategic decision-making.- Demonstrated a remarkable average surge of over 35% in close rates during the initial 3 months by orchestrating meticulous sales process optimisations and elevating the discovery process.- Successfully orchestrated seamless cross-functional cooperation across 8 countries and more than 12 departments, ensuring flawless execution in complex, global environments.

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