Francisco A. Email & Phone Number

Boston, Ma, Us

Wakefield, Massachusetts, Us

I led the strategy and technology expertise to support all areas of the company's marketing efforts. I directed strategic initiatives spanning product management, branding, events, webinars, paid media, social media, SEO, website management, and more.* Guided the transformation of marketing operations and implemented technology solutions, leading to a 12-fold increase in automated lead generation value that accounts for 97% of new business leads.* My team and I provided 30%+ growth across all marketing channels, year-over-year. These included Trade Shows, Social Marketing, Affiliate Marketing, PPC, Webinars, Content Creation, and our Website.* I Implemented a series of AI-driven tools, which allowed us to reallocate over half a million dollars to more revenue-generating efforts.* Analyzed prospect and consumer behavior to lead the rebrand of our main product, creating a strategic competitive advantage through differentiated positioning in a traditionally commoditized industry

Boston, Us

Strategy creation and execution of Digital Marketing Tactics for over 60 companies in various industries. Among them: DELL, Thermo Fisher Scientific, NuVIEW, Digital Bungalow, Bobs Furniture, Amtrak, Roobrik, Bona Clara, Acronis, Celergo, RedPoint Global, Katon Direct, ECI Pay, Boston Sand & Gravel, Ciena, Insulet, OpFocus, Magnetude Consulting, Benchmark, Hayes Management, Loyalty One, iCIMS, Benchmark Senior Living, John Zinda Firm and many others.* Trained and Coached marketing executives and teams on Marketing Operations, Automation, LeadManagement, and Customer Retention* Web development and implementation for a variety of Content Management Systems* Designed, developed, and deployed all Global Email Marketing Automation initiatives for over 60 companies* Ran all PPC campaigns for the Social Selling Product reducing the average CPC by 40%* Managed the team responsible for all Inbound and outbound digital marketing efforts; including EmailAutomation, Pay Per Click Advertising, Search Engine Optimization, and Social Marketing* Created and sold multiple web marketing software tools.

Burlington, Ma, Us

• 5 fold the lead generation results with the creation of a full array of marketing Videos, Webinars, Collateral, Blogs and Whitepapers in the first 3 months • Re-vamped all Events efforts, from booth design to collateral distribution while saving over 60% of the previous events cost and increasing the results by 200% • After researching the industry competitors, directed the roadmap for the next set of features of the company’s new product

Technical consulting, custom software development and delivery of IT management services, web development, and web services.

North Billerica, Ma, Us

I managed the team responsible for all interactive marketing, including but not limited the website, which provides more than a third of the company's revenue.

In Charge of lead generation, qualification and opportunity creation for the resellers channel. In charge of all creative ideas, and development of advertising for the company.• Increased marketing-generated opportunities from 21%of overall leads to a record- breaking 66% during within the first six months with the company• Doubled the revenue generated by marketing after the company downsized the department and halved the budget • Provided marketing, technical, and graphic support for global marketing efforts, which saved the department over $20,000 a year• Managed all advertising efforts, including but not limited to: print, web-banners, online lead generation, and SEO• Developed the new foreign business development plan for Latin America (22 countries) which generates over 120% of the increasing sales-quota for the region each quarter• Managed 70% of the planning of a $1 million new product launch campaign which proved a 130% in ROI over a six month period• Developed Search Engine Marketing campaigns that generate hundreds of prequalified leads per week

Tewksbury, Ma, Us

* I created a marketing department from the ground up. At this point me and my marketing associate are responsible for generating 40% of the opportunities to around 60% of the sales consultants in the company.* Collect and generate a Success Story Library manage a list of costumers we could use as reference. * Corporate image and communications.* Conduct market and target company research. * I schedule presentations for the consultants with with pre-qualified and already briefed clients. * Identify and qualify leads.* Develop new markets and new services.

Master Of Business Administration - Mba, Public Relations, Advertising, And Applied Communication

Bachelor Of Fine Arts - Bfa, Music Performance, General

High Shcool Diploma