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Versatile content producer and strategist with a track record of excellence in SaaS, business applications, security technology, and analytics for B2B markets. Content experience and expertise in customer success stories; scripts for videos, executive briefings, webinars, and other presentations; white papers; blog posts and social media; and earned and owned feature articles. Skilled collaborator working with technical experts and subjects to create content that engages, educates, and motivates audiences.
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Customer Advocacy Marketing EditorAnaplan Sep 2016 - PresentMiami, Florida, UsI lead customer story production in all formats including video, case studies, websites, presentations, and social media. Revitalized and standardized web, PDF, presentation and video templates for customer stories while concurrently producing new content, including the single most-used asset in the company’s sales portal.Prior to a lateral move into customer marketing in 2018, I was Anaplan's Influencer Relations Writer and Editor. I ghostwrote bylines and presentations for executive leadership, top edited marketing assets, created and promoted the corporate style guide, coached content marketers, and blogged incessantly. I also created messaging themes and content for global user conferences and interviewed customers on video.
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Senior Writer - CustomeroneSymantec Oct 2015 - Sep 2016San Jose, California, UsAs Senior Writer for the Symantec on Symantec program, CustomerONE, I crafted narrative case studies that showcased how Symantec secured its enterprise using its own products. In my tenure we relaunched the CustomerONE program from scratch and established new content frameworks, tone, style, workflow, and distribution. Published 12 in-depth narrative white papers in less than one year. (My predecessor produced one report per quarter.) I also supported video production and internal security awareness training. CustomerONE also connected our IT and product development teams, ensuring that our practitioners' real-world experiences guided product development. Specific responsibilities and activities included:+ Writing case studies (for public audiences) detailing the "Symantec on Symantec" experience+ Creating training presentations and scripts for internal audiences+ Collecting and organizing security practitioner feedback for product development teams+ Establishing and co-managing editorial workflow and collaboration tools for the team+ Collaborating with IT, security, product, research, marketing, competitive intelligence, sales enablement, and management personnel around the world+ Building a tool to allow sales team to request speakers and tours from Symantec's Global Security OfficeI received two Symantec "Winning Our Way" (WOW) "Above and Beyond" Awards for exemplary work on projects. Tools used include Splunk, LimeSurvey, Adobe Experience Manager, Adobe Creative Suite, Microsoft Office 365, and Cisco collaboration products. -
Marketing Content WriterOpentext (Formerly Actuate) Mar 2014 - Sep 2015Waterloo, On, CaAs Actuate's sole Marketing Content Writer, I wrote blog posts, data sheets, social content, white papers, and infographics and collaborated with web, social, and demand generation teams on content strategy and needs. I also recruited and coached technical personnel and external experts for blogs, contributed original content to third-party outlets and syndicators, and edited all marketing materials. In addition, I also spearheaded several specific initiatives: + Proposed, created and implemented content asset numbering and tracking system+ Initiated "bracketing" of webinars (with a blog post before, live tweets during, and a blog post after the event) to increase awareness, engagement, and participation+ Created and maintained marketing editorial style guide + Developed and wrote the Data Driven Digest, a weekly blog round-up of data visualization news and examplesI collaborated with engineering experts to ensure technical accuracy and completeness of materials, and worked with sales professionals to create collateral that met their specific needs. I also served as writing coach and editor for several engineers.Tools used include Wordpress, OpenText ECM, OpenText Big Data Analytics, OpenText Information Hub, Microsoft Office, and Windows Movie Maker. -
PrincipalMarble Publishing Jan 2000 - Mar 2014Marble Publishing (www.marblepub.com), my "agency of one," provided freelance/contract writing and editing for technology, higher education, and nonprofit markets. I wrote feature articles, how-to documentation, case studies, executive and company profiles, blog content, social media, and more as an independent contractor. My clients have included Symantec (partner and customer success stories, brand journalism); Oracle (brand journalism); California State University, East Bay (alumni magazine, online news items); two large technology firms (ghost blogging); and UC Berkeley/Cal Performances (press releases). Other clients include Microsoft, Cisco, IBM-ISS, e.Republic, Berkeley Law, Alchemy Group, Hayward Chamber of Commerce, Diablo Magazine, Red Herring, Silicon Valley TechWeek, California Computer News, Acura Style, Mazda Zoom-Zoom. I interviewed hundreds of individuals, from global C-Suite executives to national politicians to small businesspeople.I also contributed to books published by Reader's Digest and Free Press/Simon & Schuster, and helped launch two niche home improvement magazines. As a sole proprietor of Marble Publishing, I managed bookkeeping, scheduling, AR and AP, licensing, and all other aspects of running a business. Prior to launching the company, I was on staff at Sunset Magazine.
Fred Sandsmark Skills
Fred Sandsmark Education Details
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California State University - East BayEnglish -
Hayward High School
Frequently Asked Questions about Fred Sandsmark
What company does Fred Sandsmark work for?
Fred Sandsmark works for Anaplan
What is Fred Sandsmark's role at the current company?
Fred Sandsmark's current role is Customer Advocacy Marketing Editor at Anaplan.
What is Fred Sandsmark's email address?
Fred Sandsmark's email address is fr****@****tec.com
What is Fred Sandsmark's direct phone number?
Fred Sandsmark's direct phone number is +191654*****
What schools did Fred Sandsmark attend?
Fred Sandsmark attended California State University - East Bay, Hayward High School.
What skills is Fred Sandsmark known for?
Fred Sandsmark has skills like Publishing, Blogging, Magazines, Content Development, Writing, Editorial, Books, Freelance Writing, Press Releases, Editing, Publications, Feature Articles.
Who are Fred Sandsmark's colleagues?
Fred Sandsmark's colleagues are Vinay Varadaraj Mirajkar, Cscp, David Buck, Yoshiyuki Omori（大森祥之）, Trevor Shubert, Isabella Madison, Paul Liberatore, Britney Cheloh.
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