David Fuller Email & Phone Number

Tallmadge, Ohio, United States

Responsible for developing Summit Racing’s content marketing team and leading the company’s content creation via blogs, podcasting, on-site copy, video content, livestreams, social media, and influencer marketing. Grew team into an eight-person standalone division within Summit Racing’s Internet Marketing department. Responsibilities include strategy, execution and measurement of content marketing initiatives and looking for new and better ways to reach new audiences.

Cleveland/Akron, Ohio Area

• Responsible for Summit Racing’s Facebook, Instagram, Twitter, Pinterest, Google+ and YouTube presence. • Manage social media advertising budget and strategy; developed Facebook dynamic remarketing initiative.• Lead content marketing strategy to acquire new customers, generate sales leads, enhance SERP presence and build community among fellow enthusiasts.• Act as editor and publisher for company blog, OnAllCylinders, managing the content calendar which features 50-60 new articles per month.• Coordinate industry-leading event coverage via our social media networks.• Respond to social media posts, reviews and private messages and work with customer service to resolve any customer issues.

Develop, manage and lead the content marketing strategy for Summit Racing's online properties. Research, write and edit technical and feature stories; develop and direct video content; and manage editorial staff of in-house and freelance writers for Summit Racing’s blog, OnAllCylinders. Helped establish and currently manage OnAllCylinders, leading its growth into an industry-leading website that features 45-55 original articles per month and attracts over 2.75 million visitors per year. Identify opportunities to enhance organic search engine rankings for Summit Racing’s online properties with fresh content by using Google Analytics, Webmaster Tools, Keyword LSI and other SEO tools. Identify ways to integrate print and video content into emails, e-newsletters and social media sites. Day-to-day responsbilities include:* Researching and writing technical articles, features and news stories based on SEO/keyword data* Reviewing and editing web content for maximum search engine visibility* Integrating content into emails and social media sites* Scripting, directing and assisting in the production of videos for Summit Racing's YouTube channel and blog* Writing promotional copy for Summit Racing homepage, brand landing pages and market segment landing pages* Developing advertising creative for Internet advertising campaigns* Contributing content to Summit Racing's social media sites* Assisting in the development of email marketing campaigns* Writing copy for marketing emails and e-newsletters* Reviewing and editing all website and email content to ensure it adheres to the Summit Racing e-Commerce Marketing style guide.

Tasked with maximizing Summit Racing's visibility in the mainstream and automotive media, including trade publications, automotive-related television programming and automotive web sites. Managed the Summit Racing PR/Media Relations budget, created and maintained distribution lists and established a tracking method to place value on Summit Racing's public relations. Day-to-day responsibilites included:* Creating public relations campaigns to introduce new products, product lines, and services* Managing product placement budget to gain maximum exposure for Summit Racing’s products and services* Developing and pitching story ideas to national and local media, including newspapers, television stations, and automotive enthusiast publications * Producing press releases to highlight corporate, event, and motorsports team news* Designing, writing and distributing electronic newsletters for media outlets, company vendors, and distributors* Developing and maintaining the company’s corporate media site * Maximizing visibility of public relations campaigns, new product releases,and news releases by utilizing social networking pages and other new media* Handling media requests for product information and photos

Starting primarily as a catalog copywriter, I handled the tight deadlines of up to four different Summit Racing catalogs, which were produced multiple times throughout the year. As the company evolved, my role was expanded to include:* Researching and writing articles for Summit Racing's newsstand magazine--technical articles, feature stories, how-to pieces, profiles and event coverage and other items* Developing and producing broadcast advertisements, such as television commercials, radio spots and event public address announcements* Writing print advertisements, including magazine ads, newspaper ads and billboards* Writing direct response copy for catalogs, brochures and flyers* Creating webcasts, SEO-driven technical and feature articles, email marketing copy and online advertisements