Gabriel Andrade Email & Phone Number

Hove, Gb

Brighton, England, United Kingdom

Hove, England, United Kingdom

- Established a bespoke jewellery business driven by a deep passion for jewellery and accessories. Spearheading the design and crafting of unique contemporary unisex jewellery pieces increasing my knowledge across craftsmanship and sector trends- D2C sales through Instagram (@gabriel.andrade.jewellery), with a 1:1 sales approach and offering personalised services, with a track record of delivering over 20 bespoke creations tailored to individual client briefs, delighting customers and… Show more - Established a bespoke jewellery business driven by a deep passion for jewellery and accessories. Spearheading the design and crafting of unique contemporary unisex jewellery pieces increasing my knowledge across craftsmanship and sector trends- D2C sales through Instagram (@gabriel.andrade.jewellery), with a 1:1 sales approach and offering personalised services, with a track record of delivering over 20 bespoke creations tailored to individual client briefs, delighting customers and growing the business. - Committed to sustainability, sourcing recycled materials such as silver, gold, and gemstones from transparent and ethical suppliers while remaining comprehensively priced- Presenting collections in two prominent Brighton shops and participating in pop-up events annually to increase sales and brand awareness- Contributed and exhibited as a member of the Art Rascal Artists Open House in 2022 in Kemptown, Brighton to promote my designs and raise brand awareness Show less

London, England, United Kingdom

- Successfully executed end-to-end 360 brand marketing campaigns for HSBC UK, overseeing B2B ATL campaigns from inception to implementation across various channels, including OOH, Print Media, Radio/Podcasts, PPC, Digital and Social, delivering award-winning and cost efficient campaigns- Collaborated with cross-functional teams including product, business, creative, and media agencies to ensure strategic alignment and optimal message delivery, increasing performance to achieve targets… Show more - Successfully executed end-to-end 360 brand marketing campaigns for HSBC UK, overseeing B2B ATL campaigns from inception to implementation across various channels, including OOH, Print Media, Radio/Podcasts, PPC, Digital and Social, delivering award-winning and cost efficient campaigns- Collaborated with cross-functional teams including product, business, creative, and media agencies to ensure strategic alignment and optimal message delivery, increasing performance to achieve targets whilst having great ROAS- Managed annual budgets for media and production, prioritising maximum ROI while adhering to deadlines and finding efficiencies in media and production, overdelivering media KPIs- Maintained stable brand awareness amidst a 30% budget reduction, while increasing serious consideration by 5 percentage points YoY across Small Business Banking, Business Banking, and Mid-Market Enterprises segments- Key campaigns delivered included Grow with HSBC, International Trade, Global Wallet, Sustainable Finance, and HSBC Kinetic Show less

London, England Metropolitan Area

- Supported commercial priorities through managing integrated full-funnel multi-channel creative campaigns. Oversaw go-to-market plans and project management for all brand and direct e-tail marketing communications for Dell's DTC segment in the UK, spanning Online Advertising, Email, Social Media, OOH, Print, TV, and Radio, striving for maximum ROAS- Led the coordination of Global teams to drive relevant local activations for Consumer (XPS) and Gaming (Alienware & Dell Gaming)… Show more - Supported commercial priorities through managing integrated full-funnel multi-channel creative campaigns. Oversaw go-to-market plans and project management for all brand and direct e-tail marketing communications for Dell's DTC segment in the UK, spanning Online Advertising, Email, Social Media, OOH, Print, TV, and Radio, striving for maximum ROAS- Led the coordination of Global teams to drive relevant local activations for Consumer (XPS) and Gaming (Alienware & Dell Gaming) marketing, while also handling creative projects for the EMEA region successfully driving sales growth- Championed an Omni-channel approach across Direct and Retail BU's ensuring a cohesive customer experience, increasing customer satisfaction- Spearheaded test and learn innovation initiatives leveraging different creatives and messaging boosting revenue opportunities and enhancing CTR% & CV%- Managed campaign planning, including briefing creative and media agencies, project management, and delivery, with ongoing liaison ensuring timely asset delivery, meeting business priorities and and overdelivering sales targets- Managed an annual budget exceeding £25M across Media & Production for Consumer & Small Business audiences, ensuring campaigns were delivered on time and on budget, achieving sales targets- Implemented an end-to-end quarterly planning process including briefing procedures, RACI, and master project timelines improving internal processes - Achieved top Consumer direct business globally for four consecutive quarters in the UK market, driving triple-digit commercial growth across the same period- Key campaigns delivered include XPS Youniverse, Alienware Defy Boundaries, and XPS and Inspiron product launches Show less

United Kingdom

- Oversaw the briefing of the Media Agency and execution of quarterly media plans, covering TV, Print, OOH, Display Advertising, Online Video, Paid Search, Social Media, and Affiliates to increase sales across the UK- Coordinated the media agency to ensure plan delivery and continuously optimised strategies to enhance media results and performance- Engaged with Retail, Planning, Merchandising, Sales, and Online/E-Commerce teams to report performance and identify opportunities… Show more - Oversaw the briefing of the Media Agency and execution of quarterly media plans, covering TV, Print, OOH, Display Advertising, Online Video, Paid Search, Social Media, and Affiliates to increase sales across the UK- Coordinated the media agency to ensure plan delivery and continuously optimised strategies to enhance media results and performance- Engaged with Retail, Planning, Merchandising, Sales, and Online/E-Commerce teams to report performance and identify opportunities for growth or implement recovery plans- Achieved a 25% increase in media efficiencies by implementing the 1st quarterly Marketing Effectiveness model across UK CSB, subsequently expanding its use across other EMEA markets Show less

London, Uk

- Led the development of insight-driven category, brand, and campaign communication strategies to deliver against clients sales and growth targets, alongside spearheading brand innovation agendas to unlock new opportunities and enhance brand visibility- Oversaw end-to-end multi-channel strategic planning across the EMEA region, including key markets such as the UK, FR, IT, DE, ES, NL, BE, PO, RO & TR, collaborating with both local and global teams to ensure effective delivery against… Show more - Led the development of insight-driven category, brand, and campaign communication strategies to deliver against clients sales and growth targets, alongside spearheading brand innovation agendas to unlock new opportunities and enhance brand visibility- Oversaw end-to-end multi-channel strategic planning across the EMEA region, including key markets such as the UK, FR, IT, DE, ES, NL, BE, PO, RO & TR, collaborating with both local and global teams to ensure effective delivery against targets- Served as the primary point of contact for regional clients, ensuring seamless coordination of campaigns while respecting market nuances. Managed media budgets exceeding US$10M/year, with direct oversight of two direct reports- Clients under management included VF Corporation (The North Face, Timberland, Napapijri, Vans), BRP Bombardier Recreational Products (Can-Am, Ski-Doo, Sea-Doo), and SC Johnson (Off, Autan, Raid, Baygon, Mr Muscle, Duck) Show less

São Paulo Area, Brazil

- Undertook a fixed-term contract to develop media strategy, craft detailed media plans, and negotiate media rates for the Azeites Andorinha campaign, which featured the launch of the award-winning limited edition 'Criações' olive oil, driving strong brand recognition and market share growth- Managed clients including Azeites Andorinha (Brazil/Portugal), M&M's, and Lenovo

São Paulo E Região, Brasil

- Developed and led comprehensive media strategies, planning, buying, and negotiation efforts across online and traditional platforms, collaborating closely with clients and media vendors. Conducted media positioning and research analysis for clients of varying sizes and budgets- Managed all aspects of product launches and ongoing media planning and buying for FIAT in Brazil, maintaining top-of-mind brand awareness during periods of peak market share- Recognised with the… Show more - Developed and led comprehensive media strategies, planning, buying, and negotiation efforts across online and traditional platforms, collaborating closely with clients and media vendors. Conducted media positioning and research analysis for clients of varying sizes and budgets- Managed all aspects of product launches and ongoing media planning and buying for FIAT in Brazil, maintaining top-of-mind brand awareness during periods of peak market share- Recognised with the internal Leo Intel Award for the impactful work on the Always (P&G) campaign "Together Against Leaks," which was also shortlisted at the Cannes Lions Festival under the Media Lions category in 2015- Oversaw media budgets exceeding US$25M/year on behalf of clients, with direct supervision of eight direct reports- Clients under management included FCA (Fiat), Iveco Latin America, Pirelli, and P&G (Always, Gillette, Tampax, Ace and Multi Brand) Show less

São Paulo E Região, Brasil

- Oversaw team management for media planning, report generation, and customised client proposals.Held responsibility for crafting and supervising overall media strategies, as well as overseeing strategies devised by external digital, social, and PR agencies.- Managed the launch of the "Made in Brazil" Xbox console in the Brazilian market- Managed eight direct reports to meet and exceed client expectations- Clients under management included Microsoft (B2C/B2B) and HP

São Paulo Area, Brazil

- Led media planning, buying, and negotiation efforts in collaboration with clients and media vendors. Conducted media positioning and research analysis, providing recommendations on optimisation strategies for traditional media channels- Managed media budgets exceeding US$10M/year on behalf of clients- Notably, spearheaded the launch of the Range Rover Evoque in the Brazilian market as part of its Global launch- Oversaw four direct reports and managed clients such as… Show more - Led media planning, buying, and negotiation efforts in collaboration with clients and media vendors. Conducted media positioning and research analysis, providing recommendations on optimisation strategies for traditional media channels- Managed media budgets exceeding US$10M/year on behalf of clients- Notably, spearheaded the launch of the Range Rover Evoque in the Brazilian market as part of its Global launch- Oversaw four direct reports and managed clients such as Jaguar Land Rover, Dell Computers (Consumer/SMB), and Xerox (Consumer/SMB) Show less

Metal And Jewelry Arts

Silver and Gold Jewellery, Wax Carving & Delft Clay Castings and Stone Setting

Metal And Jewelry Arts

Silver Jewellery design and making

Sustainability Studies

Introduction to Sustainable Fashion for Professionals and Brands

Fashion Buying And Merchandising

Cool Hunting - Central Saint Martins

Central Saint Martins

Master Of Business Administration (Mba), Marketing

Activities and Societies: Works and studies regarding retail industry in Brazil. Final Project about a growing strategy for a big.

Bachelor'S Degree, Advertising / Communications

Advertising, Communications, Media