Gabrielle Scott Email & Phone Number

New York, Ny, Us

• Responsible for driving ARR and NRR through strategic marketing campaigns, development of updated messaging, creation of new collateral, segmented lead gen, and more • Lead GTM enablement efforts, implementing an AI-based enablement platform, running recurring training sessions, and providing ad hoc updates as needed• Oversee analyst relations program, managing Gartner, Forrester, and boutique evaluations, including the Gartner Magic Quadrant submission, in which Bizzabo was named a Leader• Manage customer marketing and communications, including quarterly product release webinars, monthly product newsletters, and email / in-app release communications

Jersey City, New Jersey, Us

• Oversaw private previews, product launches, and ongoing releases for enterprise SaaS solutions, coordinating across global Product, Sales, Solution Engineers, and Customer Success teams• Brought the organization's first AI solution to market, educating internal teams, partners, and customers alike on the value and limitations of machine learning • Spearheaded go-to-market initiatives that deliver value to customers, channel partners, and shareholders • Supported ongoing sales enablement efforts, surfacing market insights, competitive intel, product knowledge, and marketing assets• Built out personas, customer journey maps, and ICPs for new and existing solutions

Hackensack, New Jersey, Us

• Oversee strategy, design, and implementation of all corporate marketing and branding initiatives, including business development, digital, PR, events, and facility design and signage• Manage corporate communications, working with executive team to craft internal messaging and launch strategic initiatives• Provide copywriting and design for print and digital materials, including collateral, ads, and promotional items• Spearheaded the implementation of marketing automation and CRM software, designing strategies and workflows to support both marketing and business development teams• Lead marketing and branding strategy for new facility launches, including facility design and signage, community relations, media outreach, and more• Manage media relations, including press releases, magazine articles, and more• Redesigned company website in Q1 2019, leading to an 20% increase in web traffic in the subsequent quarter

• Developed and managed integrated marketing campaigns for Advisen’s SaaS data and analytics solutions, in alignment with the product roadmap• Drafted targeted, compelling marketing communications, including email campaigns, press releases, infographics, and sales materials• Oversaw the development and design of marketing collateral, including presentations, product fact sheets, print and digital ads, media kit, and event materials• Worked closely with a cross-functional team of Product Management, Sales, and Client Management leaders to devise the go-to-market strategy for multiple SaaS product launches • Managed company’s presence at industry conferences and tradeshows, including tradeshow booth design, vendor relations, marketing strategy, and coordination of business development efforts• Used marketing automation tools (Pardot, Hubspot) to design email workflows, templates, and custom landing pages in support of products, thought leadership, webinars, and events

Chicago, Il, Us

• Worked with practice leaders and internal stakeholders to develop integrated marketing campaigns in alignment with dynamic strategic priorities. • Managed marketing and business development activities for key practices, including Litigation and Fraud Investigation, Forensic Technology Services (E-Discovery, Data Analytics, Cyber Security), Global Forensics, U.S. Anti-Corruption Compliance & Investigations, Corporate Investigations, Insurance Claim Services, Financial Services, and IPSIGs and Monitorships• Responsible for drafting proposals and pitchbooks in response to both government and private sector RFPs, serving as point-of-contact for pursuit teams• Serviced and collaborated with law firms, financial institutions and other professional services firms on joint pitch opportunities, thought leadership and industry networking events • Oversaw global conference and event program, providing onsite management and coordinating with marketing and client-facing teams to execute pre- and post-event business development efforts• Managed vendor relationships, negotiating high-profile speaking engagements for internal stakeholders and drawing upon industry insights to suggest topics and develop timely, market-leading content• Developed messaging and drafted copy for press releases, thought leadership, presentations, email, direct mail, ads, and newsletters• Authored Women@WORK newsletter for BDO Consulting Women’s Initiative, highlighting female professionals’ activities and achievements• Championed the use of InterAction CRM database for contact management and business development activity tracking

New York, New York, Us

• Responsible for copywriting and proofreading as related to RFPs and media placement• Worked with practice leaders to develop annual marketing plans and budgets• Coordinated corporate events, including conferences, tradeshows, and client receptions, providing set-up, breakdown, and on-site logistical support• Developed marketing materials, including PowerPoint, ads, brochure and e-newsletters• Liaised with advertising agency, providing client-side project management and seeing projects through to completion • Integral in the copywriting, design and launch of new firm website in September ‘09• As member of firm’s Social Networking committee, helped draft firmwide social media strategy and guidelines • Initiated firm-wide update of contact database, expanding client communications by 30%

New York, New York, Us

Montvale, New Jersey, Us

M.S., Integrated Marketing; Concentration: Brand Management

B.S., Media, Culture & Communication

Education record