Head of content department, directly managing all the content strategy for the platform. Responsible for:- Writing and editing contents for exclusive e-books (fashion trends and business strategies);- Writing and editing LATAM contents for WGSN's Fashion Feed;- Writing specific contents for Social Media channels according to pre-set strategy, as well as blog posts;- Collaborating with the Social Media Calendar strategy;- Curating designs for editable tech packs, making sure they are always in tune with upcoming fashion trends and have commercial appeal;- Managing and overseeing international freelancers, making sure they deliver assets on time;- Reviewing platform assets and resources and suggesting improvements;Identifying content opportunities for the platform;- Analysing usage data for the platform and creating reports;- Host lives, webinars, exclusive classes and talks;- Image researching and curating;- Managing tagging needs and optimizing processes;- Defining Strategic Planning for international Content.

• Strategic Communication and Marketing Planning;• Coordination of marketing projects, supervising and directing teams of up to 16 people simultaneously;• Management of annual marketing planning with campaigns and seasonal releases – on and offline projects;• Creation and control of the content plan by channels for the Group's different brands;• Negotiation and development of campaigns and promotions for the annual B2B and B2C calendar, from creation briefing, execution and final analytical report, directing those directly responsible: Content, Media, Social, Events and other channels;• Coordination and direction of the Digital Marketing team - Social Media (Facebook, Instagram, LinkedIn), Inbound Marketing, SEO, CRM, Performance, Google (Ads and Analytics), Facebook / Instagram Ads, Call Center;• Coordination, alignment and approval of strategy, layout, execution and distribution of all visual communication - printed materials and digital pieces;• Negotiation and prospecting of media opportunities to publicize the brands in different channels;• Conducting internal marketing projects - campaigns and actions aimed at internal employees;• Focus on execution and meeting deadlines for general demands and industry KPIs;• Analysis of results, market behavior, customers and competition for constant generation of insights, seeking updates and optimization, route corrections and dissemination to related teams;• Coordination of press office, influencers, outsourced agencies, speakers, consultants and other partners;• Budget management for the marketing department;• Responsible for training and lectures on Fashion Trends / Fashion and Sustainability for the Commercial team and for clients.

• Coordination, editing and production of content and digital strategy for social media clients focused on fashion, beauty, gastronomy and events;• Strategic content planning for blog, social media and other channels;• Management and production of audiovisual content – ​​photos and videos;• Elaboration of briefings;• Approving of layouts/visual communication;• Interface with press;• Knowledge in Wordpress, PrestaShop, VTex;• SEO and web writing;

- Responsible for the visual communication of the brand, directing the image of the campaigns, accompanying the transition during the repositioning and strengthening the new image;- Creative direction of editorials, lookbooks, shootings for social media and fashion campaigns, approval of layouts and photographs for catalogue, lookbook, billboards and advertisements, as well as point of sale materials: displays, banners, promotional images, postcards, printed matter and other materials related to the brand image;- Editor-in-chief of the marketing sector:responsible for writing/revising institutional texts, releases, newsletters, posts and other internal and external communications;- Coordination of social media and actions in a virtual environment;- General coordination and creation of content for online platforms: institutional website, blog, platforms and more.

- Responsible for the Famel Magazine project (editor-in-chief for the first six editions);[Before setting up the Famel Magazine project, I sought to better understand the universe of the brand's customers: it was through a survey in stores, which included observation and interviews, that I was able to set up the project. The result was a hybrid between a catalog and a fashion magazine, presenting the lookbook in a closer and more dynamic way to customers and resellers, in addition to objective tips according to the main trends of the moment. The monthly project had a total of six editions. As editor-in-chief, he coordinated all the content: he was responsible for the creative direction of fashion editorials and texts for publications.]- Responsible for the visual communication of the brand, directing the image of the campaigns, accompanying the transition during the repositioning and strengthening the new image;- Direction and approval of layouts and photographs for catalogue, lookbook, billboard, advertisement and other collection promotional material, as well as point of sale materials: displays, banners, promotional images, postcards, printed matter and other materials related to the image of the brand;- Coordination of social media and other digital projects.

When I accepted the invitation to be editor-in-chief of Beach Park magazine, I knew that the challenges would be many. The main one, perhaps, was - literally! - immerse in the fun (and gigantic) universe of the complex, which has, in addition to the famous water park and a impactful restaurant by the sea, four large resorts. The magazine was distributed to the company's customers and partners all over Brazil.

Responsible for planning the content, writing and general editing of all texts in the publication. I signed an interview with Helena Bordon and another with Giovanna Ewbanck, as well as an article with two big bets in the brazilian fashion market: Gisela Franck and Isabella Militão. I was also responsible for writing/editing wishlists, fashion editorial openings, fashion, art, beauty, health and culture and also edited and coordinated texts by collaborators and partners of the magazine.

Planning, creating, editing content and measuring results - digital strategy for fashion brands.

Correspondent blogger London-based; responsible for creating, editing and managing weekly posts about british lifestyle for the STB website.

Editor of the biweekly column Dr. Estilo (Dr. Style); creation and edition of content focused on menswear.

Responsible for planning, writing and editing articles/stories for the website and for the magazine.