Geoff Smith is FICO’s vice president and general manager of Consumer Scores, responsible for strategies to grow the FICO® Score brand and distribution in the consumer markets. Geoff is responsible for FICO’s Business-to-Consumer (B2C) Scores businesses, which includes FICO’s direct-to-consumer business, myFICO.com, as well as FICO’s indirect consumer programs including FICO® Score reseller licensed programs, lender consumer score programs and partner affinity programs. He manages a team of professionals responsible marketing, product management, software development/engineering, analytics, customer care, business development and partner program management. The FICO® Score is the standard measure of U.S. consumer credit risk, and used in more than 90 percent of consumer lending decisions in the U.S. and in more than 25 countries on 5 continents. More than 10 billion FICO® Scores are purchased in the United States each year by lenders for their risk management decisions. Through its myFICO® service and the FICO® Score Open Access program, FICO helps millions of American consumers understand their credit health.

Moontoast is the leading Social Commerce Platform for Retailers, Publishers, Musicians and Celebrities. Moontoast is the first socially distributable commerce platform which facilitates engagement and monetization of fans and followers via social networks, distributed affiliate sites and social media sites.

AtAuction is a total solutions provider of business-to-consumer Internet auction managed services that provides a turn key auction e-commerce software solution as well as a full suite of auction managed services which enable e-commerce destinations or other electronic destinations the ability to enhance revenues through business-to-consumer online auctions.Responsible for company strategy, marketing, technology, customer and client services, ecommerce, and business development.

Full general management and P&L responsibility for $200+ million ShopNBC.com business, reporting directly to the President & CEO. Lead and develop online team of 50+ in the day-to-day management of online merchandising, creative presentation, online marketing and promotions, analysis, and strategic partnerships. Partner with other business units in multi-channel business strategy development. Manage web development and partner with Information Technology to build out new web capabilities. Develop short and long term strategic plans for company’s e-commerce initiatives. Responsible for total company customer marketing and customer analytics functions supporting total company sales of $700+ million. Oversee team of 4 managing customer marketing, direct mail initiatives, customer retention programs, credit marketing, and all customer database analysis and research.

Full management and P&L responsibility for $100 million Internet e-commerce Division reporting directly to the Chairman & President. Lead organization of 30 responsible for the day-to-day business management, financial and strategic planning, online marketing, online merchandising, e-commerce/Internet operations, and web development for ShopAtHomeTV.com, HGTV Store, DIYnetwork Store, and Food Network Store.

Lead the company’s E-Commerce Divisions and New Business Units, reporting directly to the CEO. Responsible for daily business operations, P&L management, strategic planning, marketing, strategic partnerships, merchandising, and web development for the division. Also responsible for developing and managing the strategic plans for the company’s entry into new business channels. * Twice named Internet Retailer® Best of the Web Top 50 Website. Personal Creations now ranks in top 15 Flower & Gift Sites on the Web. * Negotiated strategic wholesale partnerships with Toysrus.com, Babiesrus.com, Walmart.com, 1-800-flowers.com, HSN.com and Amazon.

General management and P&L responsibility for $80million division of $140million company, reporting directly to the President and CEO. Supervised management team of 15, a field organization of 35 permanent managers and over 6,000 seasonal sales associates. Responsible for day-to-day business management, short and long term strategic direction, and full management of short and long term financial objectives of the division. Areas of direct reports included marketing, merchandising, planning, new business development, operations and real estate.

Responsible for the overall operations, strategy, commerce programming, audience and revenue growth of the AOL Shopping Channel, as well as assisting in the growth of electronic commerce applications and increasing the awareness of online shopping. Developed the new AOL Shopping Channel design and business strategy.

Developed online marketing strategies to drive electronic commerce. Responsibilities included all programming and promotions for AOL’s Marketplace and AOL Welcome screen commerce sections, development and growth of electronic commerce applications, and increasing awareness of online shopping

Director, Corporate Marketing/MerchandisingDirected and supervised all phases of the company’s product development and creative resources. Defined marketing and merchandising strategies. Responsible for the development and design of all catalogs, products, packaging and advertising materials. Managed catalog sales and merchandise analysis. Directed internal 10 person creative team and 3 person catalog merchandising team, as well as outside creative resources and agencies. Managed all legal issues regarding creative, advertising and trademarks. Developed and implemented company’s consumer research programs for product and shopping trends. Director, Catalog MarketingDirected catalog marketing and development for six separate catalog titles. Responsible for all catalog direction, product development, catalog planning, creative, pricing, forecasting, monitoring sales and inventory, and merchandise analysis. Managed 3 person merchandising department.