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Bob George is a AVP, Products at Cox Automotive at iPacket. He possess expertise in digital marketing, online advertising, sem, automotive, web analytics and 14 more skills. Colleagues describe him as "Without a doubt, Bob George is the best Product leader I've experienced in my 30+ years of working in technology. Besides his endearing personality and caring for his people, Bob has the vision and drive to build disruptive solutions. He’s not egocentric or a maverick that believes he has to do it alone and surrounds himself with quality people that work hand-in-hand with him. And when times are challenging, Bob’s response is second to none, because he becomes more collaborative, not less. Most leaders will hunker down when the pressure mounts, but that’s not Bob. I can proudly state that I’m learning this behavior from him. If you need one of the best Product leaders for your organization, I cannot recommend anyone more than Bob. He has the tools, like Luma, but more importantly, he has the intangibles that make people want to work for him." and "Bob is an exceptional colleague, manager, and mentor, and I’m lucky to call him a friend as well. I have worked closely with Bob in various capacities for 15 years, 6 of which he was my manager. Bob’s expertise and guidance were instrumental in my growth, and he always made time to support me and provide valuable insights. I was consistently impressed by Bob’s ability to set an innovative vision and strategy backed by his deep knowledge of the industry, customers, and business and adjust it as the market dictated. More so, his ability to inspire the organization, often with a well-constructed analogy, and take complex topics and make them easily digestible and engaging for any audience made him an invaluable product leader. As a person, I find it rare to come across someone as dedicated and hardworking as Bob. His commitment to his work is undeniable. He also has an incredible ability to remain calm under pressure and find the positive in any situation, often enabling me to do the same. He is the definition of a team player and can always pull the best out of his employees and colleagues. As a dedicated and accomplished product leader and an all-around great person, I’m honored to recommend Bob for any future endeavors."
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Ipacket -
Avp, Product Management - Crm & MarketingCox Automotive Inc. Sep 2022 - PresentAtlanta, Ga, Us -
Avp, Product Management - Dealer MarketingDealer.Com Mar 2018 - Sep 2022Sandy Springs, Georgia, Us• Led a Product Management and UX organization across three physical locations and through a fully remote/distributed environment since March 2020• Managed Cox Automotive’s Dealer Marketing product portfolio, including Dealer.com websites, digital retailing, advertising, content management, inventory management, analytics/reporting and email marketing• Led complex integration efforts/projects across brands within Cox Automotive. Examples: large scale AWS migration, data science/recommendation engines across products, digital asset management across applications, marketing attribution and spend optimization, common consumer lead management• Led Product Management discipline initiatives across brands at Cox Automotive. Specific focus on Design Thinking/Human Centered Design practices across both product and operational teams• Focused on client operational processes that complement technology/software. Quickly pivoted during COVID-19 to adapt to remote sales and service processes.• Frequently presented Cox Automotive thought leadership at industry events and conferences and through press/marketing channels. Examples: NADA, CBT News, Automotive News -
Senior Director, Products - Websites And PlatformDealer.Com Mar 2017 - Feb 2018Sandy Springs, Georgia, Us• Led a team of Product Managers and Product Directors across multiple offices/locations• Managed a broad product portfolio, including Dealer.com’s consumer-facing websites, UX/design, client-facing backend management platform and inventory management tools• Developed and maintained detailed yearly product roadmaps as well as directional/ thematic 3-year product strategies• Delivered final approval on quarterly priorities for development across 12-14 Engineering scrum teams in multiple locations, partnering with Engineering Directors and Architects• Oversaw the definition and development of industry award winning products including website personalization using cross website user data/personas, including OEM sites -
Director, Product Management - WebsitesDealer.Com Jan 2014 - Feb 2017Sandy Springs, Georgia, Us• Led a team of Product Managers across multiple offices/locations• Managed a broad product portfolio, including consumer-facing websites and client-facing content and inventory management tools• Developed and maintained detailed yearly product roadmaps as well as directional/ thematic 3-year product strategies• Delivered final approval on quarterly priorities for development across 8-9 Engineering scrum teams, partnering with multiple Engineering Directors and Architects• Oversaw website platform consolidation resulting from multiple company acquisitions• Oversaw the definition and development of Dealer.com’s patented MyCars login system -
Product Manager - WebsitesDealer.Com May 2009 - Jan 2014Sandy Springs, Georgia, Us• Founding member of Dealer.com's Product Management team and discipline• Defined product requirements that both solve problems identified by clients and include data-informed implementation strategies to provide superior end-user experiences to both OEM/dealer clients and consumers• Collaborated with executives and other business stakeholders to create long-term product strategies and roadmaps• Created extensive product documentation shared internally throughout the organization and leveraged by Product Marketing for client and prospect communications• Implemented Pragmatic framework -
Automotive Industry AnalystDealer.Com Oct 2006 - Apr 2009Sandy Springs, Georgia, Us• Promoted automotive industry awareness internally within Dealer.com via employee-facing daily blog posts and comprehensive monthly industry reports• Partnered with Marketing Department to create product marketing strategies and content• Wrote responses to RFPs from auto manufacturers and enterprise dealer prospects• Wrote hundreds of vehicle video scripts and developed the human voice narration logic implemented in Dealer.com’s patented CarFlix™ HumanVoice Videos -
Research/Writing AssistantSue Mead Auto Writer Jun 2003 - Jan 2008• Ghostwriter for automotive journalist Sue Mead• Wrote hundreds of vehicle overviews that were integrated into Sue Mead's subjective reviews• Publication destinations included Autobytel.com, MyRide.com, FordBoldMoves.com, The Houston Chronicle, The Washington Times and more
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Architectural Model BuilderJohn Anderson Studio Inc Aug 2004 - Jan 2006
Bob George Skills
Bob George Education Details
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Williams CollegeStudio Art - Architecture/Sculpture
Frequently Asked Questions about Bob George
What company does Bob George work for?
Bob George works for Ipacket
What is Bob George's role at the current company?
Bob George's current role is AVP, Products at Cox Automotive.
What is Bob George's email address?
Bob George's email address is bo****@****ler.com
What is Bob George's direct phone number?
Bob George's direct phone number is +1 802-658*****
What schools did Bob George attend?
Bob George attended Williams College.
What skills is Bob George known for?
Bob George has skills like Digital Marketing, Online Advertising, Sem, Automotive, Web Analytics, Product Management, Marketing Strategy, Online Marketing, Seo, Ppc, Competitive Analysis, E Commerce.
Who are Bob George's colleagues?
Bob George's colleagues are Matt Cooke, Grace Cesario, Khristan Crooms, Samson Masanga, Meghan Bean, Phillip Smith, Daniel Anton.
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