George White Email & Phone Number

Serving military families relocating to Joint Base Lewis McChord with for-sale and for-rent housing information and other area information to create a better quality of life for active-duty service members.

Tacoma, Washington, United States

Operation Red Dot is a group of Military Veterans and Spouses who are dedicated to eliminating the typical 2 - 4 month military family relocation stuggle facing incoming families at Joint Base Lewis McCord in Tacoma, Wa.

Southwest Washington And The Olympic Peninsula (Corporate Offices: Tacoma)

Planned and executed high-profile traditional and social media coverage. Designed editorial calendars and wrote/edited digital/print newsletters/annual reports, and media kits. Developed and resourced media events, company announcements, and proactive/reactive crisis response. Translated retail and program/service activity into crisp, high interest messaging that effectively engaged consumer/investor audiences.• Helped to increase Halloween sales by 64% over four years by identifying and communicating Goodwill’s unique superior value proposition. Used unique Halloween topics, events, and campaigns to outperform the region’s Halloween industry. See bottom right example with hotlinks: 2019 Halloween sales campaign - $75,000 in social/traditional media outreach.• Organized teams of up to 20 employee and external business volunteers to drive $800,000 PER YEAR in earned media showcasing Goodwill retail and free career education services.• Surprised and showcased investors such as Boeing, Key Bank, Walmart and MOD Pizza with high profile media coverage of their support for Goodwill programs and services.

Tulalip, Washington

Director of the two-person Tribal Public Affairs office. Designed and executed the Tulalip Tribes' first public affairs program, spotlighting Tribal efforts to help their people and the larger region. Leveraged technology innovation in salmon recovery, forestry, and infrastructure development to reshape perceptions about Native Americans and Tribal regional impact. Five years of strategic communication helped to attract public and private funding, aided Tribal influence in the legislature, and significantly improved public perception of the Tribes by raising awareness about Tulalip's benefit to the region. The strategic public affairs approach helped to produce an 11% increase in public approval of the Tulalip Tribes, a significant start to eroding a century of regional prejudice.

Bellevue, Washington

Managed a team of 5 PR Specialists from MSilver & Associates to execute media relations and communications campaigns in the top 20 U.S. markets for Coinstar. Drove machine traffic for consumer coin counting, an emerging e-payments technology business, and donations to charity (Red Cross, UNICEF, Leukemia & Lymphoma and more). Positioned the company as the leading U.S. agency in coin expertise and recycling to attract Canada's coin recycling business. Achieved more than four million dollars in earned media placements driven by web, print radio and television syndication, issue management and regional media events across the U.S.

Ft. Lewis, Wa (And) Ft. Shafter, Hi

Mobilized as an Operations and Media Relations Officer (Major/0-4), at two press camp headquarters in Ft. Polk, LA and Ft. Irwin, CA to support 350 media covering 2003 urban warfare training during Operations Noble Eagle and Enduring Freedom. Served as a Public Affairs Officer for three Army Reserve and National Guard Commands at Ft. Shafter and Ft. Ruger, Hawaii and then Ft. Lewis/JBLM, Washington. Led a Public Affairs team on the ground for 8 days following the 1992 devastation on Kauai from Hurricane Iniki. This six-person team supplied national media and the country with the first images of destruction and National Guard relief. For creating and Executive Producing the Army Reserve / National Guard’s first statewide television show (Citizen Soldier), I received one of only ten Reserve Officer of the Year Awards in 1991 covering all military services nationwide.