George Rouse Email & Phone Number

Miami, Fl, Us

Norwalk, Connecticut, Us

As Senior Digital Marketing Manager i'm responsible for developing and executing a consistent digital marketing strategy via Organic Search. Part of this strategy is to ensure collaboration with SEM and Social media teams to deliver a consistent brand voice in the market. I also review and improve the Search Engine Optimisation (SEO) strategy over time to ensure that we are enhancing our effectiveness and maximising our ROI. This includes monitoring and identifying opportunities from both a competitive view and internal process side to optimise delivery and report insights to both marketing leadership and executive stakeholders. Due to my technical background I also leverage code bases (html, php, java, python) and tools (SEMrush, Google Analytics and Datastudio) to deliver and display additional insights that are semi automated to improve efficiency.

Norwalk, Connecticut, Us

In early 2020 I was part of a project to build a digital team at Datto. This included building a SEO function from the ground up, interviewing a digital marketing leader, SEM Manager and a Social Media Manager for this new digital team. Over the next few months we established a full end to end lead tracking program, KPI reports for regional and product leads as well a developing a high paced digital growth strategy. During this time we also aligned the corporate website to adhere to data privacy regulations such as GDPR and CCPA. In 2020 and 2021 there was a range of challenges with the pandemic, business shifts and data regulation however I was able to continuously hit digital KPIs which aligned to the business growth targets. Although my core focus was on building the organic search element of this new digital marketing team, I developed cohesive strategies in close collaboration with SEM, Social and Product marketing.

Norwalk, Connecticut, Us

I am responsible for developing and managing integrated marketing campaigns that best supports Datto’s global revenue objectives. As well as leading the overall planning, collaboration and executions of global campaigns including messaging, content, architecture, segmentation and reporting. Collaborating and working closely with Product, Content, Regional field and digital marketing teams, I'm always looking to drive rich engagement and solution-based education throughout the buyer journey.

Norwalk, Connecticut, Us

In March 2018 I made the transition into working with our Field Marketing Teams in UK & Ireland, Nordics, Benelux & DACH to build and execute on fully formed Marketing plans and then execute them by using our global design, operations and content teams primarily based in the USA. At any time I could be project managing around 50 campaigns across EMEA that are designed to deliver on educating customers, drive engagement and as a result directly impact on revenue.The major part of any successful programme is to execute efficiently, by leveraging programs such as Wrike, Geckoboard, Marketo and Salesforce I’ve been able to work on marketing programs, lead track, campaign track and ensuring that we are working towards our core targets on every single project. From my experience, you'll see that I’ve been involved in nearly everything in marketing at some stage and have a working knowledge of most departments. Which varies from video production and web design to Marketo operations and lead reporting to getting techy with IT this, however, provides me with a super unique set of skills that give me a huge insight as to what is possible, timescales, how can we track success and importantly how can you take that success and grow it.

Norwalk, Connecticut, Us

I supported the whole International Marketing Team within a range of different functions. The core day to day consists of creating, building, delivering digital campaigns across Europe in English, German and Dutch. This can range from building out Marketo Programs and email to designing PPC Banners to reporting on how successful the programs were against our KPI and how this will affect our ROI. I have a strong creative passion as well and I’ve been working on booth designs for events, the Datto Defender, and a personal high, designing the entire branding for DattoCon EMEA 2016 for over 250 people in London. I've also had the pleasure of working on lots of in-house graphics just as a branded arcade machine, Pie heater, Product lightbox, and a pub. Yes, a Pub that is within our office.As of the main design focal points for EMEA, I ensure that we are on Brand at all times and that I’m linking up with our Creative Team in the US to reflect their guidelines. One of our best long term projects was starting the Managed Service Provider Magazine that is distributed across the world, with thousands of copies being distributed every quarter keeping MSPs up-to-date with Datto and the wider industry.

Norwalk, Connecticut, Us

When I first started at Datto one of my first projects involved migrating the .co.uk site over to .com/UK as part of our global strategy. I gathered a working knowledge of GIT and Craft CMS codebase, over my first four months it became clear the EMEA region needed support in digital marketing efforts to post the website migration which is where I moved to in April 2016.

High Wycombe, Bucks, Gb

At Jigsaw I carried out various roles such as Web Designer, Developer and SEO Manager. Over the years I crafted 100s of websites, product packaging, business print and designed strategic advertising campaigns within Google ads to support our client's goals.SEO was where my passion lied at Jigsaw, staying up to date with the latest trends is no small feat however the challenge is what makes it exciting. I have a proven understanding of SEO that generated results by leveraged the power of Google webmasters, Google Analytics, Tag Manager, Screaming Frog and SEO PowerSuite to help advance multiple websites further. I also constructed detailed client reports for their understanding. Most clients also balanced their SEO efforts with digital advertising to ensure that they were improving their brand reaches as quickly as possible. As part of our Google ads service, we ran everything through an ad manager account, as a result, had to carefully manage both the budgets and the content being prompted for our clients. During my time at Jigsaw, we would be running ads for around 20+ clients at any one time. Another part of being a full marketing agency was managing the invoices and billable services, we managed this in Freshbooks and we had this set up for recurring payments for hosting and one-off requests like logo designs.With a strong working knowledge of HTML, CSS, PHP and JS and basic knowledge of C and visual basic programming language, I was able to build a wide range of sites for companies all over the UK. In this time we used a variation of CMS platforms including WordPress, Magento, Opencart to name just a few. One of the largest successes was the creation of a taxi booking platform from scratch.I was responsible for helping support and coach two members of staff. The main objective was to ensure that the day to day running of our projects runs smoothly, invoices were sent and paid and that projects are completed to the correct standard.

Bracknell, Berkshire, Gb

Part time employment at two branches, I did 3 years in Southampton and then transferred to Reading in 2010. I was part of an efficient and fun team working in the Fruit and Veg team. In my time at both branches I wrote and designed training guides that are still used in these branches today.

Marchwood Power Station provides power for Winchester, Southampton and The New Forest. This was also a week work placement and I was part of a two man team. Our job was to maintain and servicing the computers with in the powers station to ensure peak performance and security.

Whiteley, Hampshire, Gb

Maintain, Develop & Support large scale IT networks for a range of companies across the south coast. TMCS was rated No 8 in the Sunday Times best small companies to work for in 2008. I took part in a week work placement as part of a computer repair team. I was involved in monitoring systems for other companies such as Southampton Football Club, The Rose Bowl, Marchwood Power Station and Fat Face Clothing.

Computer Science

Ccna - Cisco Certified Network Associate 1, 2, 3, Cisco

It Practitioners Btec, Information Technology

Gcse'S, Gcse'S