Georgia Wolfe Email & Phone Number

Hove, Gb

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

• Manage, train, and lead the Marketo team that grew double the size in under 6 months.• Marketing consulting and execution for early-stage technology companies on go-to-marketstrategy, brand & website development, demand generation, and marketing operations development.• Design and execute against marketing automation roadmaps to drive key metrics and revenue.• Ensure a successful configuration, implementation, and maintenance of all marketing programs within Marketo and update marketing campaign workflows as business requirements dictate.• Oversee the day-to-day management of our clients marketing tech stack and database, including identifying new marketing technologies needed to run a world-class marketing engine.• Manage the marketing database and data management initiatives, including design of segmentation and analysis, data augmentation, GDPR, and flow of leads between Marketo and Salesforce.• Build customer journeys and interactions across the customer lifecycle that drive engagement and sales conversions. Implemented lead scoring and customer nurturing campaigns.• Serve as subject matter expert on Marketo, automation processes, deliverability, and email marketing best practices.• Execute lifecycle strategies to improve the lifetime value of the client's database• Analyze and leverage customer insights and campaign results

Toronto, Ontario, Ca

• Build, maintain, and present dashboards and reports that measure all aspects of data quality,campaign performance, program effectiveness, pipeline performance and marketing ROI.• Identify campaign KPIs and benchmarks and develop strategy with clients• Conduct ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drivesconversion improvements. Manage a meticulously planned and documented testingplan/schedule to continually improve performance.• Ensure a successful configuration, implementation, and maintenance of all marketing programswithin Marketo and update marketing campaign workflows as business requirements dictate.• Ensure cross-browser/email client compatibility through testing.• Communicate campaign results, both written and verbal, to marketing teams and stakeholders onan ongoing basis.• Build customer journeys and interactions across the customer lifecycle that drive engagement andsales conversions. Implemented lead scoring and customer nurturing campaigns.• Develop documentation for marketing teams and stakeholders on best practices regardingcampaign and data management, campaign segmentation, list generation and deployment• Managing execution from gathering inputs, architecting the solution, to testing and QA• Coordinating on budgeting around timelines to complete projects within the scoped time• Building on marketing initiatives for clients through developing nurture programs, scoringmodels, segmentations and managing audience data

Toronto, Ontario, Ca

• Research, analyze, and identify relevant data regarding the market and trends in the online news engagement industry• Implement a multi-channel strategy for outreach (i.e. LinkedIn, Twitter, Email, Direct Mailer) • Constantly review and adjust methods based on analytics and specific testing (i.e. A/B Testing), complete weekly and quarterly analytics reports• Represent the company at annual tradeshows (i.e. Online News Association Conference, New Orleans, September 2019), organize the details for my team and set up appointments to meet with key buyersViafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. Using best-in-class engagement and content moderation solutions, Viafoura helps companies create active, civil and loyal online communities — all while driving higher registrations and subscriptions.

Toronto, Ontario, Ca

• Strong knowledge of different Marketing Automation Platforms (incl. Marketo, Hubspot, Eloqua, Pardot)• Develop email material for team use• Top performer for the sales team• Build and maintain solid relationships with prospective customers and educate prospects on new releases, products and upcoming eventsPathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

Toronto, Ontario, Ca

• Work with children and adults who are differently abled (the work environment, and the ratios of support worker to participant(s) change biweekly).• Regularly design and administer adapted camp program plans for campers including setting boundaries, to provide engaging and safe environments for each camper.• Outline clear objectives and goals for each camper, in collaboration with camper and parents; log these initiatives and progress regularly.• Take on a leadership role to ensure effective communication with the other camp counselors at each camp placement, so that a constructive team approach is developed to ensure that the camper is as integrated as possible.• Demonstrate high energy, patience and empathy working with each camper

Certificate, Digital Marketing Management

Certificate, Business, Management, Marketing, And Related Support Services

Honours Bachelor Of Arts (B.A.), Criminal Justice And Public Policy

Education record