Senior Manager
Current• Spearheaded a global team to analyze and establish semi-annual targets for VMware corporate marketing metrics (~700 FTE). Responsible for working with finance & stakeholders to rationalize & breakdown targets.• Led team tasked to analyze marketing programs and campaign effectiveness (~$550M/yr. marketing sourced & ~$2.5B/yr. marketing influenced pipeline) to identify challenges, opportunities and actions required.• Developed and executed a new paradigm to measure marketing campaign effectiveness via engagement score. • Instrumental in advancing and implementing framework to analyze, measure and capture marketing partner generated pipeline (“MPCP 2.0”) and VMware executive engagement programs (including briefing center).• Provided analysis and insights for quarterly business reviews to executives and Business unit stakeholders.• Developed financial models, worked on large data sets, and performed a wide range of data analysis.