Glenn Frese Email & Phone Number

New York City, New York, Us

Provide social media, content strategy, communications strategy, e-commerce, fundraising, and general guidance for startups in the Los Angeles, Space, Cedars-Sinai Healthcare, Washington DC, and the Build in Tulsa Techstars accelerators. Proud to have been a mentor to companies like ComplYant, ViralMoment, Smart Wizz, Vamos, Sweet Kiwi, EDURain, Tribe VR, Blue Fever, Taxx Wiz, Jackson McCrea, Lactation Lab and Shop Latinx.

Playa Vista, Ca, Us

Consultant & Fractional CMO services focused on Generative AI and tech, cannabis/wellness, D2C consumer brands and media across marketing, business development, sales, management and strategy. Competencies include go-to-market strategies, revenue growth, full-stack marketing, social media, brand development, product development, product marketing corporate communications and PR, strategic partnerships, content and monetization, and cross-industry collaboration opportunities.

Los Angeles, California, Us

Marketing, Growth & Strategy advisor to Los Angeles Techstars emotional wellness app startup for Gen Z. Blue Fever focuses on safe self-expression, social support, and positive guidance - social emotional media rising above the toxicity this audience is surrounded by online.

Van Nuys, California, Us

Led all branding, product marketing and communications for parent company and KANHA edibles brand, one of the largest cannabis brands in the nation with operations in California, Nevada, Massachusetts and ColoradoAreas of oversight included:- Product Marketing - Retail marketing- Field team marketing- Digital - Social Media- Public Relations- Partner Management- sales enablement - Brand Development Achievements:- Restructured entire marketing team including field team operations to create organizational efficiency and better serve the brand and account partners- Grew monthly YOY revenue by over 500% in MA and 300% in NV while positively exceeding industry trends in CA- Product developed and launched three new product categories and more than a dozen skus for the KANHA brand that added over 1M+ in recurring annual revenue- Updated all packaging design including major overhaul of the branding of the top selling Tranquility SKU that helped increase sales and awareness among b2b partners and consumers- Built out and automated the marketing stack, including bringing in Asana for project management, slack for communications, Brandfolder for content distribution and account support, and Repsly to track and measure all field marketing operations and metics.- Digital efforts led to being recognized by Weedmaps as one of the top 100 brands in cannabis, ranking in the top 1% of all brands nationally in each of 8 tracked categories- Led development and execution of new brand focused website for KANHA - www.kanhatreats.com- Grew social media engagement and followers by over 30%, outpacing annual growth benchmarks on LinkedIn and Instagram- Overhauled and updated the full brand design and guidelines to create structure company and industry wide- Developed ROI measurement KPI's around b2b events such as Hall of Flowers, resulting in clear revenue positive executions along with promoting brand awareness

Los Angeles, California, Us

Management, Marketing, and Business Development Advisor at Shop Latinx, Techstars Los Angeles 2020 company and the leading Latinx e-commerce marketplace and distribution channel for brands targeting millennial and gen-z Latinas.

Content and agency series A startup in the cannabis space that made a strategic pivot into launching CPG brands in the hemp & CBD categories.- First marketing hire; built team to 13 staffers & added in sales oversight with P&L responsibility.- Formulated and executed full marketing strategies across three distinct business units (CPG Brands, Agency, Content).- Launched two CPG brands in beauty and beverage categories, including all brand development, trade shows, public relations, digital marketing, and retail.- Implemented full e-commerce stack build-out including fulfillment & finance integrations

Burbank, Ca, Us

Led marketing and social media at Disney’s Maker Studios across digital and traditional channels.- digital & traditional content marketing support campaigns- social media: content, planning, audience growth- SVOD, AVOD, VOD and OTT content and distribution partner marketing- influencer marketing and collaborations- digital movie release strategy and marketing campaigns (Internet Famous, Summer Forever) including event planning (premieres, activation around other events) and experiential marketing- digital and social agency (3rd party) management- review, on-boarding, oversight- marketing and social media automation and support tools selection and deployment - digital, mobile and social media advertising across all platforms- strategic maketing- brand partnerships and branded entertainment content- marketing analytics- partner management (Facebook, Instagram, Twitter, Snapchat, etc.)- YouTube strategy and best practices including support for Maker network creators/influencers (It was Maker afterall)- leadership and cross-functional organizational problem solving for rapidly developing company trying to scale

Santa Monica, California, Us

Led the marketing and sales strategy for eCommerce for the world's leading music company in the US, including P&L responsibility. Tasked with evangelizing the business across multiple divisions, developing product mix strategy and maximizing profitability of growing area of the business. Developed and spread marketing best practices across all social media channels, websites and CRM tools. Evaluated and executed deals with platform and technology vendors to support business growth goals. Directed online advertising campaigns to support sales channels. Coordinated plans with global territories to present unified brand and product messaging to consumers across the world for the artists on the Universal roster. Team efforts led to a 250%+ growth rate year over year.

Drove content development strategy for broadband and broadcast multi-platform engagement needs of brand, agency and channel partners. Created original programming concepts from short form online and mobile streaming segments to standard 30-minute cable and broadcast models. Leveraged user generated content elements in the service of professionally produced material, with brands and portals as partners from inception to reach targeted audience. Formulated pitches in response to RFPs as well as devised content solutions for partners looking to expand user engagement by leveraging social networks and affinities.

New York, Ny, Us

Oversee development of specific product lines and packages for direct sale to artist targeted consumers, and at multiple pricing tiers. Lead creation of marketing plans to support sell through and database growth, including the use of social media, search engine marketing (SEM), CRM outreach, google and other targeted advertising campaigns. Analyze key performance indicators using tools such as Omniture and Google Analytics to improve ROI and adjust campaigns as required in real time. Work with global affiliates to maximize revenue opportunities across territories and facilitate commerce platform adoption. Guide international team and promote best practices across business units. Full P&L.

Us

Tasked with merging multiple verticals of the label into one group to foster cross-functional communication resulting in more integrated campaigns and new opportunities. Direct oversight of all digital and mobile marketing efforts, digital production, strategic marketing, film/TV/game licensing, video promotion, and general business development for the company. Continued to provide guidance on sales strategies for the label at request of the Chairman. Liaise with parent corporation's (Sony Corp.) multi-divisional task force. *Created and executed industry leading digital marketing and D2C campaigns for over 100 artists on the Columbia roster including Bob Dylan, AC/DC, John Mayer, Bruce Springsteen, "Glee", & Beyonce. Guided highly skilled team that drove awareness of our artists and to their websites through effective content development, website refinement, social media, advertising buys, blog outreach and CRM. *Improved and maximized relationships with key digital distribution partners such as MySpace, AOL, Yahoo, YouTube, Apple and VEVO. Developed original content programming opportunities. *Directly advised Chairman and Executive Management on digital business and strategy issues. Served as point person for cross divisional strategy formulation and implementation of deals at business unit level. *Reignited strategic marketing and brand outreach with partners such as Adidas, Sony & the NFL. *Realized a 400% increase in income from product placement fees from brands in music videos.*Sought out new business partners and met with new technology companies to evaluate service, negotiate label level deal, or recommend to central group for potential broader agreement. *Promoted collaborative environment within label by holding open invitation brainstorming sessions. *Drove D2C strategy to create higher net revenue per transaction opportunities. *Built, integrated and lead a team of 40 people across multiple functionalities.

New York, Ny, Us

Responsible for guiding sales strategy for the Columbia and Epic record labels across digital, physical and mobile distribution channels. Tasked with forecasting new release shipments and projected sales. Devised plans to hit monthly sales targets and full year plan. Determined manufacturing runs. Formulated retail marketing campaigns to improve sell through including conception and execution of account exclusive packages. Led development of new configurations and set digital/physical release schedules. Liaised with distribution company to focus on label priorities and to execute sales initiatives and policies. Explored nontraditional sales outlets to increase distribution reach. Enhance senior level account relationships. * Managed $250M+ business across distribution channels with key national accounts including iTunes, Walmart, Target, Best Buy, Amazon, Verizon Wireless, AT&T, Sprint and others. * Drove aggressive push to increase focus on digital sales potential while managing physical sales to improve profitability. * Oversaw $4M+ advertising and P&P budget to support product releases at retail. * Advised executive management on retail trends and anticipated sales numbers. * Set monthly forecast numbers based on current trends and marketing drivers supporting each project. * Devised unique content bundling strategies to provide added revenue opportunities. * Directed day to day efforts of team of 12 in home office and the field.

Bs, Communications- Film And Media

Mba, Business Administration And Management, General