Tracy is a seasoned marketing professional with a proven track record of leading bold initiatives and innovation for some of Canada’s leading brands. She is a passionate problem solver with an entrepreneurial spirit, helping organizations evolve their traditional business practices, and build beloved brands. Her experience is founded in live brand interaction. She blends this background with a solid command of consumer technology, plus years of strategic planning and detailed project management to drive innovation, launch new marketing tools and execute integrated campaigns that deliver results. Her experience spans across a range of industries working with both small, nimble business and large, complex, highly regulated organizations. Tracy is a collaborative and trusted leader. She is recognized for her integrity, and for motivating internal teams and external partners to grow the business together. Specialities: Integrated brand, communications strategies, innovation, MarComm leadership and agency partners, building brands, external communications, consumer behaviour, merchandising, partnership / sponsorship development, digital programs, consumer promotions, shopper marketing, communication, project management, collaborative leadership, team building, increase brand awareness