Senior Marketing Communications Executive
Taipei
Marketing: 1. Solid ability to create annual marketing plan with the Marcom manager and manage all the campaigns within budget. Marketing campaigns including new collection launch event featuring a K-pop star, pop-up stores, personalization products and cross-over collection.2. Collaborating with different teams and venders- from creative, sales team, product department (merchandiser) and media agency, production house, catering, celebrities’ agents…etc.3. Plan and execute print and digital advertising.4. Local print mailing and leaflet.5. Translate official website every season and create Facebook content. PR:1. Work with PR agency closely. Arrange the sample loans and review all the clippings every day.2. Plan all the press release schedule.3. Cooperate with (seeding) celebrities and bloggers.4. Arrange cover shooting or celebrities attending Paris Fashion week and New York Fashion week.CRM:1. Translate the e-DM 2. VIP customer festival gifts3. VIP exclusive events: new collection pre-view, in-store events (afternoon tea, Christmas Party…etc.).4. MMS or messaging for promotion.