Reporting to the Chief Product Officer, I play a key leadership role in shaping the customer experience and product vision across all consumer platforms.Partner closely with Product, Engineering, Data, and other leaders across Reach to elevate the product experience, define measures of engagement, and drive improvements to the product design, development, and planning processes.Establish and drive UX design, research, and content best practices across the… Show more Reporting to the Chief Product Officer, I play a key leadership role in shaping the customer experience and product vision across all consumer platforms.Partner closely with Product, Engineering, Data, and other leaders across Reach to elevate the product experience, define measures of engagement, and drive improvements to the product design, development, and planning processes.Establish and drive UX design, research, and content best practices across the organization.Lead the development of Reach’s design system and educate agile product teams in the application of the system to product deliverables.Champion usability, accessibility, & inclusivity in all consumer platform experiences.Guide and prioritize design efforts to balance business, stakeholder, and user needs.Scale the team by establishing “just enough” process, defining success metrics and ensuring the team’s health and success over the long term. Show less

Mandate to modernize the processes, practices, and tools of the UX & Research team. Focused on creating simplified and streamlined processes that are easy to understand, promote transparency and collaboration, and are integrated into agile delivery teams.Lead and mentor the UX and Research team: Building a high performing team by clearly defining roles, accountabilities, expectations and developing a framework for professional development and career progression.Develop the… Show more Mandate to modernize the processes, practices, and tools of the UX & Research team. Focused on creating simplified and streamlined processes that are easy to understand, promote transparency and collaboration, and are integrated into agile delivery teams.Lead and mentor the UX and Research team: Building a high performing team by clearly defining roles, accountabilities, expectations and developing a framework for professional development and career progression.Develop the maturity of UX and Research within the organization and own the client experience.Partner closely with product and technology teams to define product strategy and roadmaps for new and existing products.Leading the development of H&R Block’s first system. Show less

Led the design of customer experiences, across the entire product lifecycle, to transform banking to make it work for people.Product owner and experience design lead for ATB.com redesign. Lead a team of designers, researchers, developers and content strategists to deliver a new customer experience along with the implementation of a cloud-based technology stack to support it.Partner closely with research, engineering, product and business teams to develop best in class customer… Show more Led the design of customer experiences, across the entire product lifecycle, to transform banking to make it work for people.Product owner and experience design lead for ATB.com redesign. Lead a team of designers, researchers, developers and content strategists to deliver a new customer experience along with the implementation of a cloud-based technology stack to support it.Partner closely with research, engineering, product and business teams to develop best in class customer experiences & products.Contribute to the development of processes and practices of the Product Design team. Show less

Led the User Experience and Design team within Shaw’s Digital Product & Operations group.Led the user experience strategy and design of Shaw ID, an identity management and credential system for Shaw customers. Successfully deployed to 10M Shaw users.Accountable for directing Shaw’s digital experience design, from concept to execution, focused primarily on e-commerce, self-service, mobile, and digital acquisition.Responsible for the development of user experience and… Show more Led the User Experience and Design team within Shaw’s Digital Product & Operations group.Led the user experience strategy and design of Shaw ID, an identity management and credential system for Shaw customers. Successfully deployed to 10M Shaw users.Accountable for directing Shaw’s digital experience design, from concept to execution, focused primarily on e-commerce, self-service, mobile, and digital acquisition.Responsible for the development of user experience and design strategies, principles and practices to drive innovation, customer satisfaction, digital acquisition and self-serve penetration. Proactively optimize user experience and engagement performance through data-driven insights.Collaborate on the creation of digital channel strategy, business models, vision and roadmap.Establish and govern user experience research framework and initiatives. Show less

Led the definition, design and development of new digital products, from inception to launch.Synthesize insights such as emerging behaviours, technology trends, consumer and usability research, competitive landscape, digital analytics, etc. to identify opportunities for new products or enhancements to existing products.Collaborated with large multidisciplinary teams on the redesign of Shaw’s customer self-service portal and social support community resulting in increased… Show more Led the definition, design and development of new digital products, from inception to launch.Synthesize insights such as emerging behaviours, technology trends, consumer and usability research, competitive landscape, digital analytics, etc. to identify opportunities for new products or enhancements to existing products.Collaborated with large multidisciplinary teams on the redesign of Shaw’s customer self-service portal and social support community resulting in increased customer satisfaction, retention, and self-service growth.Led the development of the digital marketing, e-commerce, self-service and customer support components for the shomi digital streaming product launch on Shaw.Led a team that encompassed the disciplines of product management, product design, project management and business analysis. Show less

Led the User Experience, Design and Content teams within Shaw’s Online Experience group.Responsible for the user experience of Shaw’s digital properties including: websites, mobile and web applications.Collaborated with a large multidisciplinary team to launch e-commerce sales channel enabling online orders for the first time in company history.Conducted quantitative and qualitative user research.

Responsible for the management of the Calgary creative team including resource allocation and performance management.Work with internal teams and external agencies to define online creative and user experience strategies to meet strategic objectives.Involved in strategic planning with business stakeholders.

Lead development of creative strategy, user experience, design and execution for external online marketing campaigns and Shaw’s online properties.Provide creative/art direction and mentoring to members of the design team.Collaborated with a team of designers, developers, copy writers, UX and project managers

Responsible for conceptual development of online components of mass marketing campaigns and Shaw web properties.Contributed directly to creative deliverables such as designing mood boards, storyboards, interface demos, user flows and site grids.

Worked as a freelance designer with companies such as Shaw, Bell, Telus, and Syncrude.

Developed creative concepts including online, advertising, print collateral and logo development.